

The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
Desirée Adams, Verve Event Co.
With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.New episodes are released on Mondays.Explore past episodes, submit questions, or learn more at desireeadams.co.Follow along on Instagram @PlannersEdit.
Episodes
Mentioned books

Nov 27, 2023 • 31min
121 | Designing Your Signature Wedding Scent: How to Incorporate Fragrance Into Your Wedding Scentscape
Text the Wedding Planning HotlineWant your wedding to feel luxurious? Then you need to incorporate all FIVE senses into your wedding design. Today, loverves, we are talking all about the sense that is almost never taken into account, even though it can make such a difference in your wedding day (and how people remember your wedding day).Today we are talking about the sense of smell. And more specifically, how you can incorporate smells and fragrances into your wedding day in a meaningful and impactful way. How can you avoid going overboard? While most couples planning a wedding have likely thought about choosing a wedding day perfume or cologne, as your favorite wedding planner up here in Upstate New York, I’m here to tell you that we can go so much deeper than that. To fast-forward to a specific part of the podcast episode, check out the timestamps below:Wedding Invitations [05:00]Wedding Day Perfume [07:16]Custom Fragrance Bar [10:10]Custom Scented Candles [11:45]Choose a Diffuser or Candle for Bathrooms [15:01]Links Mentioned in the EpisodeNoteworthy Scents - Enter the code DESIREE30 at checkout and receive 30% off of your entire cart for orders over $25. If your order is under $25, you can use the code DESIREE20 to get 20% off your scent discovery kit or the signature samplers. Episode 120: Your Insider’s Guide to Black Friday and Cyber Monday Deals for Your Wedding and Wedding BusinessEpisode 117: Wedding Disasters and How to Avoid Them (Vol.2)Episode 71: Wedding Horror Stories You Don’t Want To RepeatThank you to our podcast sponsors! Visit the ASK THE PLANNER Wedding Planning Templates Shop – Use code HOLIDAY23, November 20th through December 8th for 30% off your entire cart!For the full show notes, visit verveeventco.com/121.

Nov 20, 2023 • 39min
120 | Your Insider’s Guide to Black Friday and Cyber Monday Deals for Your Wedding and Wedding Business
Text the Wedding Planning HotlineToday’s episode is going to be short and sweet as I give you my insider’s view of all the upcoming Holiday / Black Friday / Cyber Monday deals to watch out for. I love a good sale, so I scouted out my favorite retailers, made some calls and emails, and today I’m going to help you map out your holiday shopping strategy.To fast-forward to a specific part of the podcast episode, check out the timestamps below:Clutch Chargers [6:49]Proven Skincare [9:21]Noteworthy Scents [14:22]Honeylove [19:08]Tonic Websites [21:20]Dubsado [23:05]Ask the Planner [29:50]Things to Add To Your Emergency Kit [30:85]Wedding Day Supplies [32:18]For the full show notes, visit verveeventco.com/120.

Nov 13, 2023 • 43min
119 | Which Wedding Planner is Right for You? From Full-Service to Day-of Coordinator
Text the Wedding Planning HotlineWelcome to another exciting episode of Ask the Planner Podcast! I'm your host, Desiree Adams, and today we're diving into a topic that's at the heart of wedding planning: which wedding planner is right for you? It can be overwhelming when you first get engaged, and it might feel like you have only two options - going all-in with a full-service planner or tackling everything yourself. But the truth is, there's a whole range of wedding planning services out there, and today, we're here to empower you to make the best choice for your special day.To fast-forward to a specific part of the podcast episode, check out the timestamps below:Full-Service Wedding Planning [7:52]Wedding Design [13:25]Partial Wedding Planning [19:35]Wedding Management (Wedding Coordination) [22:52]LINKS MENTIONED IN THE EPISODEPlanners PlaybookWedding Planner CoachingTHANK YOU TO OUR PODCAST SPONSOR! Visit the ASK THE PLANNER Wedding Planning Templates Shop – Use code PODCAST10 for 10% off!For the full show notes, visit verveeventco.com/119.

Nov 6, 2023 • 44min
118 | Costly Mistakes to Avoid in Your Wedding Vendor Contracts with Rebecca Carter
Text the Wedding Planning HotlineToday we're talking about the ins and outs of vendor contracts and costly mistakes to avoid before signing those contracts. This episode is going to help both couples and vendors protect themselves when entering into agreements for weddings and events.But don't worry; I’m not going to scare you with legal jargon. Today I’ve invited an attorney to break it down with us in a way that's both informative and approachable. Whether you're curious about the intricacies of contracts, how to protect your wedding investments, or simply want to avoid any legal hiccups on your special day, this episode is a must-listen.So grab your favorite beverage, set your speed on the treadmill, or put on your cruise control, and let's dive into the legal side of wedding planning on today’s episode of Ask the Planner.This episode was packed with so many excellent tips from our guest. Below are the time stamps to help you navigate the episode. Meet Rebecca Carter [03:31]Why is it important for couples to have a lawyer review their contracts? [6:47]What risks do couples take when they don’t understand a contract? [8:23]Do you find that couples are overlooking specific clauses? [9:58]The number one thing couples and their lawyers should be looking for? [12:21]What about if a vendor has to cancel a contract? [22:30]Horror stories? [25:36]Can you tell us more about Legal Shield? [29:43]“This or That” [32:54]Connect with Rebecca Carter Friedman, Framme & ThrushLegalShieldLinks Mentioned in the EpisodeVisit the ASK THE PLANNER Wedding Planning Templates ShopLearn more about my wedding planner coaching service - get on the waitlist for access to a lower introductory price!Thank you to our podcast sponsors! Visit the ASK THE PLANNER Wedding Planning Templates Shop – Use code PODCAST10 for 10% off!For the full show notes, visit verveeventco.com/118.

Oct 30, 2023 • 42min
117 l Wedding Disasters and How to Avoid Them (Vol. 2)
Text the Wedding Planning HotlineHappy Halloween! Today’s episode is a special Halloween edition. I’m sharing wedding disasters and how to avoid them. I am sharing HORROR stories - from a recent wedding. Not only are they going to make you cringe and be happy you weren’t there, but I’m also going to give you some tips to make sure this doesn't happen at your wedding. To be clear you would have NEVER known that anything went wrong at this wedding. It’s still one of my favorite and most beautiful weddings. But after that wedding, I seriously questioned how much longer I had in this business because I just felt so defeated but I’m getting ahead of myself. To fast-forward to a specific part of the podcast episode, check out the timestamps below:The table numbers didn’t fit in the holders [03:50] There were grass clippings all over the lawn. [06:00] The wind is never on our side. [07:18]Guests were late. [13:00] The officiant went off script. [14:08] The bride changed her hair. [15:08] A guest passed out. [15:08] Dinner service was delayed. [18:25] We ran out of food. [18:50] Transportation was delayed. [19:35] We were behind schedule [20:38] The dessert vendor had to stay an extra hour. [20:40] Our team ate in the dark. [23:46] The band members were smoking. [25:57]Our staff walked in on them! [30:57] Links Mentioned in the EpisodeVisit the ASK THE PLANNER Wedding Planning Templates ShopLearn more about my wedding planner coaching service - get on the waitlist for access to a lower introductory price!Thank you to our podcast sponsors! Visit the ASK THE PLANNER Wedding Planning Templates Shop – Use code PODCAST10 for 10% off!For the full show notes, visit verveeventco.com/117.

Oct 23, 2023 • 26min
116 l 6 Must-Have Wedding Planning Templates for Your Wedding Tool Kit
Text the Wedding Planning HotlineToday I’m sharing with you the 6 most important templates in your wedding planning toolkit. Spoiler alert, all of these items can be found in our template shop and listeners of the show get 10% off with the code PODCAST10. This podcast is not about getting you to buy. It’s about helping you get organized and aware of the tools out there to make planning your wedding easier and more enjoyable.To fast-forward to a specific part of the podcast episode, check out the timestamps below:The Wedding Vendor Email Templates [6:05]Our Wedding Timelines [8:40]The Wedding Day Master Organizer [10:45]Your Wedding Checklist [13:57]Wedding Budget [15:10]The Styled Shoot Bundle [16:42]LINKS MENTIONED IN THE EPISODEVisit the ASK THE PLANNER Wedding Planning Templates Shop (Use code PODCAST10 for 10% off!)The Ultimate Wedding Planning Roadmap: A Checklist for Engaged CouplesWedding Budgets & Awkward Money Conversations to Have with Your Partner with Rachel CruzeThe 5 Main Factors that Drive Your Wedding Budget How to Put Together a Realistic Budget for a Wedding Wedding Budget Template TutorialFor the full show notes, visit verveeventco.com/116.Planning a wedding can be overwhelming- but don't let that discourage you. With the resources you have at your disposal, like the spreadsheets and templates in our shop, our podcast, Google, etc. I hope I’ve helped you break down the wedding planning into manageable, digestible chunks.Please utilize all the free resources on our blog and of course, use our templates in the shop. If you’re a new planner and want help growing and scaling your wedding business, I would love to work with you one on one, so make sure you sign up for my new coaching program at verveeventco.com/coach.

Oct 16, 2023 • 1h 25min
115 l Wedding Dress Shopping: Stella’s Secrets Revealed
Text the Wedding Planning HotlineWedding dress shopping. This is an endeavor filled with as much excitement as it is with drama. When do you go? Who do you take with you? What dress style should you wear? In today’s episode, I talk with Stella Jones, owner of Stella's Bridal, a boutique wedding gown shop with two locations in New York. Not only do we answer these very important questions, but we also talk about body positivity, what she said when a bride asked her how to prepare for the wedding night, and so much more.Here's a summary of our interview:Meet Stella Jones [02:55]When should brides start looking for a wedding gown? [10:56]Should brides know the venue before they purchase their dress? [16:35]How should a bride prepare for a wedding dress appointment? [19:12]What makes a wedding gown more or less expensive? [23:28]Who should brides bring with them to pick out their dresses? [28:35]Are there types of dresses that certain figures should avoid? [39:32]What bridal fashion trends excite you or are you tired of? [45:15]What’s been the hardest challenge you have had to overcome as a woman-owned business? [51:19]Embarrassing bridal stories [58:00]Favorite bridal memory [1:01:52]How do you know it’s the ‘perfect dress’? [1:06:45]If someone doesn't know what they’re looking for in a dress, where do they start? [1:08:30]What is a trunk show and when should I consider going to one? [1:10:00]Never Have I Ever: Have you ever worn a bridesmaid dress again? [1:11:25]“This or That” [1:12:20]For the full show notes, visit verveeventco.com/115.Connect with Stella JonesStella's BridalInstagram: @StellasbridalLinks Mentioned in the ShowWedding Planning template shopNew Product! Wedding Day Master Organizer and Day-of Spreadsheet1-on-1 Wedding Planner CoachingTHANK YOU TO OUR PODCAST SPONSOR! Proven Skincare. Enter the code DESIREE during checkout to save 20% off your first order.

Oct 9, 2023 • 57min
114 l Wedding Budgets & Awkward Money Conversations with Your Partner with Rachel Cruze
Text the Wedding Planning HotlineToday I’m joined by Rachel Cruze, Personal Finance Expert & Bestselling Author, from Ramsey Solutions to talk about wedding budgets & awkward money conversations with your partner with Rachel Cruze.Here's a summary of our interview:Meet Rachel Cruze [02:50]When should couples talk about their long-term financial goals?[6:08]Should couples combine finances before they get married? [11:25]What financial milestones should couples achieve before they get married? [17:25]Why is it important to talk about debt with their spouse or partner? [19:03]What debt should couples pay off before they get married? [22:20]What if one person has more debt than the other person? [26:22]How should couples figure out what their wedding budget should be? [28:02]Should couples take on debt to pay for their wedding? [33:19]How do you advise couples stop comparing themselves to others when wedding planning? [35:44] Listener question 1: My partner and I have different financial goal but we have joint accounts. How do we get on the same page? [39:05] Listener question 2: My parents are paying for the wedding but his guest list is much longer than ours. What should we do? [41:57]Never Have I Ever [44:20]“This or That” [47:15]For the full show notes, visit verveeventco.com/114.Connect with Rachel CruzeRamsey SolutionsInstagram: @rachelcruzePinterest: @rachelcruzeLINKS MENTIONED IN THE SHOWThe Wedding Planning Template Shop Sale is on! -- Use the code SEASON4 for 20% off your entire cart.Wedding Day Master Organizer and Day-of SpreadsheetMoney & Marriage GetawayWedding Budget BundleRachel Cruze ShowWedding Planning template shopSmart Money Happy HourWedding Planner coaching serviceTHANK YOU TO OUR PODCAST SPONSOR! Wedding Planning template shop. Use code SEASON4 to get 20% off your entire order.

Oct 2, 2023 • 32min
113 | What's the Difference Between a Wedding Planner and a Venue Coordinator?
Text the Wedding Planning HotlineWhat's the difference between a wedding planner and a wedding venue coordinator? When you start planning your wedding, you might find yourself asking this question. You may also ask, Do I need a wedding planner if the wedding venue has a coordinator?What does a wedding venue planner do that the wedding planner doesn't?What is the difference between an event planner and an event coordinator?What is the difference between an independent wedding planner and an on-site venue coordinator?To fast-forward to a specific part of the podcast episode, check out the timestamps below:Who or what is their focus? [7:42]What's their relationship with the venue? [10:54]Timeline Management[13:25]Budget Management [15:22]Your Point of Contact during the planning process [16:50]For the full show notes, visit verveeventco.com/113.Announcements:New Item in the Wedding Planning Template Shop: WEDDING DAY MASTER ORGANIZER & DAY-OF SPREADSHEET is now live in the the Wedding Planning Template shop! 20% OFF SALE in the Template Shop! If you’re listening to this when it originally aired on Oct. 2, for the first 2 weeks of October, you can get 20% off the entire template shop (including the wedding day master organizer) when you enter the code SEASON4 during checkout. New, 1-on-1 Wedding Planning Mentorships are available! If you're a newer wedding planner, sign up for my new one-on-one wedding planner mentorship service. We will work together for 90 days or 1 quarter with 6 calls to dig deep into your wedding business and talk about what you need to do to take your business to the next level. Sign up for the waitlist at verveeventco.com/coach and that will put you on the email list to be notified when doors open next week as well as get you access to a special introductory price before the price goes up.

Sep 18, 2023 • 32min
112 I How to Design Your Wedding in 4 Basic Steps (Recast Ep. 15)
Text the Wedding Planning HotlineWhen you're picking out your wedding decor, it’s important to pick design elements that serve a purpose. When I design weddings for my couples, I want to make sure that the elements we include in the design or the details we pick for the wedding decor have meaning. They weave little tidbits of information that I’ve pulled from the couple’s story into the overall day.In this episode, I break down the design process into 4 basic steps:1: Find Your Inspiration [8:18]2: Pinterest Purge [17:14]3: Pick Your Theme [20:02]4: Create Your Mood Board or Wedding Design [24:26]LINKS MENTIONED IN THE EPISODEMake sure you download my wedding mood board to help you organize your design and bring it all togetherAsk the Planner Episode 13 (where I talk about why you should pick 3 style words to define your wedding aesthetic)Architectural Digest Elle Decor InstagramPinterest @AskthePlannerPodcast on InstagramBook a 90-minute Clarity Call to get more help on your wedding designRead the episode show notes at verveeventco.com/112


