The Founder to Fortune Podcast

In this fascinating episode, we embark on a captivating journey into the intricate realm of developer relations and advocacy. Our esteemed guests, Nadine Farah, the illustrious Head of Developer Relations at Onehouse, and Tao Hansen, the visionary Head of Developer Relations at Garden, serve as our trusted guides through this essential topic. Nadine, a distinguished Apache Hudi contributor, is renowned for her dedication to forging connections between engineering prowess, product innovation, and strategic marketing, all in the pursuit of propelling product adoption. Tao Hansen, a former luminary in the world of short film, is passionate about connecting people and technology and is a self-taught engineer of architecture at scale. Our engaging conversation delves deep into the very fabric of developer relations, developer advocacy, and everything in between. We unpack the basics of DevRel (developer relations), the difference between open-source and closed-source regarding developer advocacy, the best time to invest in the role, and the support a developer advocate needs to be successful. We also explore identifying the superpowers of your workforce, gaining a holistic perspective on your company's grand vision, the key metrics that illuminate the path to startup growth, common misconceptions about DevRel, and much more! Tune in and be inspired as we delve into nuances of developer relations with experts Nadine Farah and Tao Hansen!Key Points From This Episode:* Nadine and Tao’s fascinating backgrounds and career journeys.* Bridging the gap between people and technology.* What ignited their passion for pursuing developer relations.* When the best time is for a startup to hire for a developer advocacy role.* Support and resources that a developer advocate needs to be successful.* Recommendations for founders regarding prioritizing resources.* Balancing making profits with community and product development.* Insights into measuring the success and growth of a startup.* Common misconceptions and myths about the developer advocacy role.* Essential lessons from their respective career paths.* Advice that Nadine and Tao have for hiring your first developer advocate.Links Mentioned in Today’s Episode:Nadine Farah on LinkedInOnehouseApache Hudi Tao Hansen on LinkedInTao Hansen on XGardenTim Zonca on LinkedInTim Zonca on XVidya Raman on LinkedInVidya Raman on X This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.foundertofortune.org

Are developers impossible to market to? Micheline Nijmeh is the Chief Marketing Officer at JFrog, and she joins us to suggest otherwise. Beginning with an overview of the varied roles in sales and marketing that led her to the expertise she has today, Micheline shares her perspective on getting to know your users, defining your personas, and tailoring your marketing to different audiences. We explore growing the impact you make from team-focused to reaching budget owners and Micheline offers guidance on how to become a part of the community rather than approaching it from the outside. Our conversation touches on open source and its appropriate role before discussing JFrog’s system of segmenting its audience, differentiating between digital and account-based players, and common myths and mistakes around marketing developer tools. Tune in to hear all this and more from our very first inspiring guest! Key Points From This Episode:* Introducing Micheline Nijmeh, Chief Marketing Officer at JFrog. * Her career background leading up to the current role she occupies. * The value of getting to know your users specifically before taking a broader approach to marketing.* Important steps to take before you define your personas. * Tailoring marketing to different types of audiences as you introduce a multi-product offering.* Growing your impact from a team to budget owners.* Guidance on how to approach a community as though it is a customer. * Why making sure that your product works should always be the first priority. * The added value of open source and its appropriate role.* How JFrog segments their audience according to the route they will use to reach them.* Differences between digital and account-based players.* Common myths and mistakes including the belief that developers can’t be marketed to. * Why content is so important and must be educational and provides value to users.* Harnessing existing community in comparison to building it from scratch.* The value of investing in a developer relations team.* Micheline’s predictions for which developments will influence the future most, including AI.Links Mentioned in Today’s Episode:Micheline Nijmeh on LinkedInMicheline Nijmeh on XJFrogTim Zonca on LinkedInTim Zonca on XVidya Raman on LinkedInVidya Raman on X This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.foundertofortune.org