The Content 10x Podcast

We talk about podcast repurposing a lot here at the Content 10x HQ, but just how necessary is it to attract and maintain a loyal following? In my opinion, the Edison Research Podcast Consumer Report 2019 answers this question with a resounding – YOU MUST REPURPOSE YOUR PODCAST!! This really insightful research study reveals lots of interesting insights about the podcasting audience in America and their behaviors. There’s a lot we can learn about this data from a content marketing and content repurposing perspective, so let’s dig in! Tune into this podcast episode to find out:Key findings from the Podcast Consumer Report 2019 How people aware of podcasts but not listening could become fans via repurposed content Most people find podcasts via search engines and on social media – making repurposing essential To listen to the full episode, go to: content10x.com/84

Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t.  On this episode of the podcast, I help you identify why you’ve got this knowledge to action gap and what you can do to start repurposing your content more regularly and with real purpose. Find out about: What the knowledge to action gap is Working out why you don’t repurpose as much as you want to 3 ways to take more content repurposing action To listen to this episode, go to: content10x.com/83 

If you create video and audio content, then in all likelihood, if you're human…mistakes and mishaps will have been made along the way!  Great news! You don’t need to delete all of your bloopers, you can repurpose them! In this episode, I look at why and how you can save outtakes and bloopers and recycle them within a different context. Discover: Why you should not delete all of your mistakes and mishaps Why people love and share bloopers – it’s not because we’re all mean! 3 ways that you can repurpose your bloopers Check it out at: content10x.com/82 

Do you want to get more eyes and engagement on your Instagram posts? I bet you do. After all, what’s the point in creating and publishing all of that amazing visual content if nobody sees it?  Countless studies have shown that Instagram posts with hashtags get way more engagement than those without any. But, how can you use hashtags on Instagram to get the best results?  On episode 81 of the podcast, I reveal why it’s important to be strategic with your hashtags and I share the same winning hashtag formula we use here at Content 10x.  Find out about: How hashtags can help your content get found on Instagram Why it’s important to be strategic with using hashtags Top tips and advice on how to research the best hashtags for you To find out more head to: content10x.com/81

It takes a lot of effort to create an engaging piece of content. But the creation of a piece is only half of the job; the rest lies in how you publish the content. There are smart ways to do this, and not so smart ways, and it’s worthwhile learning the difference.  In episode 80 I share some useful tips for promoting and repurposing your long-form content such as blog posts, videos, or podcast episodes with accompanying visual content. If you’re going to spend the time to create a high-quality piece of content, make sure you’re reaping the rewards for your efforts. Don’t underestimate the importance of visual content. Find Out:Why visual content is so important on social media Why it’s important to create visuals for each piece of content that you are promoting How you can repurpose your visual content Much more To find out more head to content10x.com/80

2019 is the year of LinkedIn.  Are you on LinkedIn? Are you creating, promoting and repurposing content on LinkedIn?Do want to find out what’s working and not working, and how to really rock on the platform?I invited LinkedIn expert Sam Rathling onto the podcast to talk all things LinkedIn and it was a fantastic discussion.  Find out:How to optimize your LinkedIn profileExactly what content to post on LinkedInHow to repurpose and promote your existing content to your LinkedIn followersWhy engagement is so important on the platform and how to create engaging postsSo much more!Find out more head to content10x.com/79

Have you ever spent a long time finding exactly the right words to use for your content? Maybe you were trying to find that perfect phrase for your homepage, a captivating opening to a blog post, or genius sales copy for a new landing page?We’ve all been there. Finding the right words and phrases is not easy. Copywriting is not easy!The good news is that all of the time and effort that you spend finding those perfect words does not need to be for a one-time use. You should always look for opportunities to repurpose your copy.Tune in to this week’s podcast to find out:Why writing strong and effective copy is so important to connect with your audience How you can repurpose you copy to make your efforts and your words go further  Resources available to help you write great copy  Check it out at: Content10x.com/78 

Would you like to learn more about how to stay true to your brand when repurposing your content?  Join me and my special guest, brand strategist Phil Pallen, to find out lots of really useful tips on branding and consistency with your content.  Learn all about: The importance of branding for business Top tips for creating content for your brand How you can repurpose your content consistently to align with your brand How you can create an effective brand with personality  To find out more and to read the full blog post, head over to content10x.com/77 

Do you ever stop and think about whether your content is published in as many relevant places as possible?You go to so much effort to create your content…your podcast episodes, video content, blog posts, etc, so how widely distributed is your content when you hit the ‘publish’ button?Also, do you take action to help ensure that your content will get found by search engines?When I was at Podfest in Orlando in early March I discovered a couple of simple, yet important things that content creators can do to really improve their overall content distribution, which I share in the this podcast episode.Find out:How to effectively maximise your content distribution to grow your audienceHow you can benefit from written content to complement your video or podcastTips and advice for reviewing your content distribution and simple, quick steps to improve itFor more information and to explore other episodes go to: Content10x.com/76 

There are over 2 billion active users on Facebook each month. The question is, as a content creator, what are the best ways to repurpose your content onto Facebook to get in front of your ideal audience on the platform. Or, if you’re already creating lots of content on Facebook, how can you repurpose it?I had the pleasure of speaking with Liz Melville, a highly regarded Facebook ads and marketing specialist, with over eight years of experience in promoting brands and businesses online, to find out more.We discussed:How to repurpose content on FacebookWhy you should be creating video content for FacebookWhat’s working and not working in 2019How you make the most of Facebook LiveContent strategies if you have a profile, page and groupFor more info and to read the full blog post, head on over to content10x.com/75