The Content 10x Podcast

Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you've considered starting a podcast but you're worried it won’t be worth the effort because you work in a niche industry where podcasts are not a 'thing'?If so, think again. You're about to hear an inspiring story of how we have worked with a great client to launch a podcast in a super-niche industry....and how he's absolutely crushing it!My guest on the podcast is Mike Richards. Mike is a client, good friend and the CEO of the Treasury Recruitment Company, plus he's the host of the Treasury Career Corner Podcast.In 2018 Mike started a podcast to grow his personal brand and position himself as an expert in his industry. Whilst he was really excited to launch his podcast and felt in good hands working with us, he also didn't have unrealistic expectations. He wasn't expecting to be the next Pat Flynn or John Lee Dumas - he knew that he faced a challenge when it came to finding listeners...and the challenge of people not even knowing what a podcast was! (hence repurposing was essential)Luckily we had his back! Mike has seen HUGE success. With over 10,000 downloads globally in its first year, lots of new doors have opened, and business really is booming. By repurposing the podcast to expand his reach Mike has become known as the man in treasury...in fact, he's somewhat of a celebrity in industry circles!Listen in to find out:How we developed a repurposing strategy for Mike’s businessHow repurposing quality content has helped a niche business grow globallyBenefits both Mike's personal brand and the business have seen thanks to launching and recording a podcastTo listen to the full podcast and read the blog post, click here.

You may have heard me tease the idea of my book before but now it’s really happening; my very first book called Content 10x – More Content, Less Time, Maximum Results will be available for pre-order mid-August.I’ve poured my heart, soul and all my content repurposing knowledge into this book, it’s certainly not one to miss. In this episode I provide an update on the book and how I was able to base many chapters of the book on my existing content.If you want to find out more about how to leverage content repurposing to write a book, tune into episode 93 of the podcast.Listen in to find out: An update on my upcoming new bookHow I repurposed existing content to write my bookThe process of planning a book and how this helped me identify new content to create  If you want to dive into this episode with me, click here. 

Have you tried using LinkedIn Live yet?Other platforms such as Facebook, Instagram and YouTube have offered live video for years. LinkedIn, however, took their time rolling out their own live video service – LinkedIn Live.But, is it all hype or will is succeed? And, how does it work?Join me and the leading expert in live video marketing, Ian Anderson Gray, on this episode of the podcast to find out more about how you can broadcast to LinkedIn and connect with your audience in a completely new way.Tune in to discover:The latest on the LinkedIn Live roll-out and how it worksTips for getting started with LinkedIn LiveHow to repurpose your LinkedIn Live video into an arsenal of new contentTo listen to my full discussion with Ian, click here. 

Are you consistent with your content? Or, do you struggle to keep up?  If you’re in a habit of “falling off track” when it comes to creating and publishing regular, consistent, content don’t be too hard on yourself. It can happen to us all. In particular, there can be really challenging times in the year, like during the summer months and over the festive and new year period, where so much is going on outside of the business (for you and your team) that your usual content creation regime is pretty much impossible.When you’re trying to stay consistent with your content but don’t have the time (or energy) to keep creating new content, repurposing is your answer.  So, if you want to save time with content creation and stay consistent with your content schedule, tune into episode 91 of the podcast to hear my top three tips! Tune in to discover:How repurposing can help keep your content consistent during busy timesThree ways to use your older content as new contentHow repurposing older content can come with the bonus of lots of additional content already createdIf you want to listen to this episode in all its glory, click here. 

If you want your content to produce long-term traffic and drive sales, you’ve got to learn how to create and repurpose content that sells.But how can you create marketing content that sells? And, how can you tell if a piece of content is persuasive enough to convert a customer? Join me and Jessica Lorimer on episode 90 of the podcast and discover the roadmap to help you create content that converts and therefore allows you to become an unapologetic wealth creator.We discussed:How to create content that leads to salesHow to sell with content without being too pushyHow to measure content in relation to salesTo listen to the full podcast episode and read the blog post, head here.

Did you know that IGTV is no longer a vertical video only platform? If you’re an avid Instagram user, you’ve probably already noticed that the platform now supports landscape video. But what you might now know is that the ability to post landscape videos on IGTV has a host of repurposing repercussions!Tune into this episode of the podcast to discover how IGTV’s ability to post horizontal videos can impact how you interact with your followers on the platform and most notably, how you can repurpose YouTube videos onto IGTV. Find out about:The repurposing repercussions of IGTV supporting horizontal videosWhy vertical video has become so popularThe pros and cons of posting landscape, particularly YouTube videos, to IGTVTo listen to this podcast episode, click here.

Repurposing your podcast into an avalanche of new content is one of the best ways to spread awareness, attract more listeners and reach a larger audience. With the popularity of podcasts continuing to grow, you’ve got to come up with creative ways to stay top of mind and keep the downloads coming.In this week’s podcast episode, I’m excited to introduce you to my special guest, Steve Davis (aka Studio Steve) from Pod Sound School to talk about his awesome podcast repurposing and how he transforms his audio content into an amazing video animation.Tune in to learn about:How to repurpose podcast content into a cartoon video animationWhy repurposing your podcast into video is worth the time investmentTop tips for improving the sound quality of your podcastTo find out more, click here.

Although your content repurposing strategy might be on fire and bringing a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without monitoring and measuring its performance. In this episode of the podcast, I wanted to respond to some feedback I recently had when I asked my audience on Instagram what they wanted to know a bit more about. A few of my followers wanted to learn more about how to track and measure content repurposing endeavors.I thought this topic was super interesting. After all, who doesn’t want to measure the effectiveness of their content repurposing efforts? So, if you want to find out how you can measure content repurposing, tune in! Find out: How to use Google Analytics to discover how much traffic your repurposed content attracts Tips for monitoring engagement and growth on social media What metrics you should consider when monitoring the impact of content repurposing on your business To listen to the full episode, head over to: content10x.com/87  

Delivering a TEDx Talk is a highly sought-after accolade for many speakers. Delivering a TEDx Talk can have far reaching positive outcomes. If you are a speaker, it really raises the bar for you to call yourself a TEDx speaker. In many ways, it gives you that x-factor and brings some bling to your speaker reel! On episode 86 of the podcast, I sat down with my good friend, Mark Asquith, to talk all about his experiences in delivering a TEDx Talk and how he was able to repurpose many aspects of the experience. Tune in to find out:  How to prepare for a TEDx talk and make the most of existing content How to repurpose content from a TEDx Talk for social media, your blog and podcast How to repurpose the video recording of a TEDx Talk into lots of social media videos  To listen to the full podcast episode, head over to: content10x.com/86 

We can learn a lot about current trends and user behavior on social media by looking at the data uncovered by Edison Research and Triton Digital’s Infinite Dial 2019 report.  I’ll admit…every time the latest Infinite Dial Report comes out, I get super excited because as a content creator, I’m able to use key findings from the report to review my own social media strategy. The results from the report can help you identify what platforms to focus on and perhaps more importantly, where to repurpose to.  After all, I always say that you need to make sure you create content for the platforms your audience is on, and stay up to date on the trends. In this episode of the podcast, I dive into some of the key findings from this year’s Infinite Dial report and look at how this information can be useful when it comes to strategizing and planning our own content marketing tactics. Tune into this podcast episode to find out: Key findings from the Infinite Dial Report 2019 How to use this data to craft a more effective social media marketing strategy My conclusion in terms of where to focus content efforts this year To listen to the full episode, head over to: content10x.com/85