Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jan 17, 2025 • 8min
Listening to Podcast Listeners, Shortform Video’s Future, & More
Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 16, 2025 • 2min
Who Listens to Business Podcasts, the Hunt For Connection, & More
Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 16, 2025 • 1min
Industry Research, News, and the Business of Podcasting
Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news for those in the business of podcasting, and a Friday roundup of important stories you might have missed (along with why they matter to podcasting).
Jan 15, 2025 • 4min
Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More
Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 14, 2025 • 4min
Podcast Ad Ads @ LAX, 2025 for Influencers, & More
Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 influencer marketing.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 13, 2025 • 5min
Why Razorfish ❤️ Podcast Ads, Affiliate 🍪 Allegedy Overwritten, & More
Here's what you need to know for today in the business of podcasting: prioritizing podcast ads, a Capital one lawsuit, and 2025 goals for podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 10, 2025 • 10min
Examining Business Podcast Audiences, Potential Impact of 🍯, & More
Here's what you need to know for this week in the business of podcasting: an affiliate code scandal rocks creators, the rise of the small influencer, and the business of business podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 9, 2025 • 3min
Renewing Big Podcast Deals, Meta's Changing Ad Ecosystem, & More
Here's what you need to know for this week in the business of podcasting: the business of business podcasting, new show renewals, and meta ad changes.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 8, 2025 • 5min
Audio Lessons from 2024, The Podcast Promotion Landscape, & More
Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 7, 2025 • 6min
How 🍯 Might Impact Podcasting, Audio Fuels Branded Search, & More
Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues.Find links to every article mentioned and the full write-up here on Sounds Profitable.
