Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jan 30, 2025 • 4min
Google's Open Source Adtech, Black U.S. Podcast Listenership, & More
Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche.Find links to every article mentioned and the full write-up here on Sounds Profitable.
4 snips
Jan 29, 2025 • 12min
And Now, Your Moment of (Audio) Zen
Discover surprising trends in audio consumption, revealing a decline in overall listening yet an explosion in podcast popularity. The discussion highlights how post-pandemic behaviors are reshaping the audio landscape and impacting traditional media. Tune in for valuable strategies designed for podcasters to flourish in a video-dominated world, emphasizing the unique strengths that audio offers. This exploration unveils the evolving dynamics that define today's media consumption.
Jan 29, 2025 • 5min
Podcasters 🔜 White House Press, How Commuters Listen, & More
Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and why audio podcasts reign supreme.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 28, 2025 • 6min
Consuming Podcasts @ Work, Cooper Goes YouTube Exclusive, & More
Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use their phones at work for.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 27, 2025 • 5min
Podcasts Powering Growth, Selling Old Shows with 🤖
Here's what you need to know for today in the business of podcasting: how podcasts won the election, Sundance's place in the market, and innovations in audio investment.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 24, 2025 • 7min
What Business Listeners Want, 📝 On the Podcast Election, & More
Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers where they are.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 23, 2025 • 3min
Audio =/= Video Podcasting, Podcast Listening Approaching Pre-Pandemic, & More
Here's what you need to know for today in the business of podcasting: video doesn't equal audio, buyers are listeners too, and pre-pandemic listening patterns.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 22, 2025 • 3min
Reflecting on the Podcast Election, Netflix's Ad Growth, & More
Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 22, 2025 • 7min
Buyers Are Listeners, Too
If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it.Video link.
Written and narrated by Tom Webster
Audio edited by Newton Schottelkotte
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
Jan 21, 2025 • 4min
Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More
Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections.Find links to every article mentioned and the full write-up here on Sounds Profitable.
