Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Apr 25, 2025 • 8min
2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More
Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.Find links to every article mentioned here on Sounds Profitable.
Apr 24, 2025 • 6min
Making Podcasts Stickier, Global Podcast Listenership, & More
Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulus Media is leaving NASDAQ early next month. All articles mentioned can be found here on Sounds Profitable.
Apr 23, 2025 • 5min
Podcasting's🌏Income, Chrome Cancels Pop-Up, & More
Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-platform strategy.For links to every article discussed, visit here on Sounds Profitable.
Apr 22, 2025 • 6min
Branded Content 📈 Revenue, Reconsidering Ad Creative, & More
Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links to every article mentioned here on Sounds Profitable.
Apr 21, 2025 • 7min
Netflix 👀 Podcasters, IAB Ad Revenue Report, & More
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.
Apr 18, 2025 • 9min
IAB Upfront ➡️ September, Podcast Advertising's Utility & More
This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television. For every article mentioned, visit here on Sounds Profitable.
Apr 17, 2025 • 4min
Podcast Ad Versatility, CTV Transparency Concerns, & More
Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing. Find links to all articles mentioned here on Sounds Profitable.
Apr 17, 2025 • 6min
Podcasting: The Most Versatile Medium
The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options.
Written by Tom Webster
Edited by Gavin Gaddis
Audio edited by Gavin Gaddis
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Apr 16, 2025 • 6min
Podcasting's Advertising Landscape, 🌎Spotify Outage, & More
Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer spending this year, and Nielsen provides a look at TV's growth last month. Find links to every article mentioned here on Sounds Profitable.
Apr 15, 2025 • 6min
Economic Expectations, an Autumnal Podcast Upfront, & More
Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable.
