Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
May 8, 2025 • 17min
The Great Podcast Divide: Understanding Fans vs. Anti-Fans
A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.Credits:
Written by Tom Webster
Edited by Gavin Gaddis and Bryan Barletta
Audio edited by Gavin Gaddis
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
May 7, 2025 • 6min
New Estimate for Global Podcast Economy, CTV Podcasting Growth, & More
Today in the business of podcasting: Digidayl ooks at the rise of CTV podcast consumption, Owl & Co. estimates the 2024 global podcast revenue total is double previous estimates, and Andrew Goldsmith talks comedy and why it's one of the best options for brands looking into podcasting. For links to every article mentioned please visit here on Sounds Profitable.com
May 6, 2025 • 6min
Spotify Podcast Viewcounts, Epic Games v. Apple Results, & More
Today in the business of podcasting: PodX makes their first U.S. acquisition with Lemonada Media, Patreon will update its iOS app to allow non-Apple payment methods after recent court ruling, Spotify now will publicly display play count on podcast episodes, and a roundup of Q1 financial reports from the past week. Find links to every article mentioned here on SoundsProfitable.com
May 5, 2025 • 7min
Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More
Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip on podcasting charts is, and Mark Zuckerberg teases a potential future Meta product that'd cause some big waves for the advertising industry at large if it was adopted.Find links to every article mentioned right here on SoundsProfitable.com
May 2, 2025 • 8min
Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More
This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better entice games marketers, Ben Robins recaps the Power of Podcasting Showcase hosted by AudioUK, and Paul Riismandel discusses a distinct lack of discussion of branded podcasts outside of podcasting spaces. Find links to every article mentioned right here at Sounds Profitable.com
May 1, 2025 • 7min
March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More
Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold. Find links to every article mentioned here on Sounds Profitable.
Apr 30, 2025 • 6min
Conversations from Possible, Deloitte's Media Outlook, & More
Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, and British + European marketers are hedging their ad spend in the face of new U.S. tariffs. For links to every article mentioned, visit here on Sounds Profitable.
Apr 30, 2025 • 9min
The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting
Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?
Written by Tom Webster
Edited by Gavin Gaddis
Audio edited by Gavin Gaddis
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Apr 29, 2025 • 4min
Digital Video Attracting Spend, UK Podcast Ad Growth, & More
Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable.
Apr 28, 2025 • 5min
Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More
Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year. For links to every article mentioned, visit here on Sounds Profitable.
