The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Feb 17, 2021 • 41min
How To Set Your Goals To Drive Your Practice Growth
" You don't learn any of this stuff in school. " This week we sit down with Peak Performance Physical Therapy's CEO Jill Marlan. Jill, like many of you, didn't learn how to run a business in PT school. However, that didn't stop her from crushing her goals to drive her practice growth.Tune in now to lear how setting the right goals with revenue, marketing, and a growth mindset get you further than anything else.
Feb 5, 2021 • 46min
Why Having A Full Marketing Strategy Is Essential To Your Business
This week on The PT Marketing Power Hour we talk about STRATEGY, with New York Pt & Wellness Marketing Director, Richard Bernich!For many, 2021 brings hope of putting 2020 challenges behind and looking ahead. Stabilization. Normalcy. But for PT owners, the new year also poses its own new challenges…Marketing wisely and having a strategy is the secret sauce to controlling your future, so learn the right strategy that will empower you to make 2021 your best year ever!Tune In Now!
Jan 21, 2021 • 38min
If You Don't Invest, You Don't Get Anything Back!
This week we sit down with Sonia and Mark De Anda with Optimum Physiotherapies. Sonia and Mark joined Practice Promotions during the height of Covid-19. Sonia wasn’t defeated by a pandemic, she saw this as an opportunity and an investment.Nearly a year later, they are back to 110% and she attributes that too:Running a “Referral Contest” That Boosted Patient Volume.Made Sure To Regularly Post To Their Social Media Accounts.Utilized her Marketing Team In Addition to Her Own Efforts.Saw Their Subscription as a Successful Investment.Listen In Now!
Jan 13, 2021 • 37min
1 Simple Step to Get Past Patients Back in the Clinic
Are you doing enough to market to past and current patients?Patient newsletters are a vital marketing tool that helps:Draw attention to your practice and servicesCreate a high perceived value with your patients Helping your name stay top-of-mind..meaning that your services are considered first in a patient’s mind when thinking of your industry. This week on The PT Marketing Power Hour, I sit down with Empower PT of Alaska, Jacob Pollard.Jacob talks about:Leveraging Patient ListNewsletter ContentInvesting in Direct Mail..and taking control over your patients. Listen in now!
Dec 18, 2020 • 36min
Overcoming Holiday Cancellations
"I'm sorry to cancel, I just don't have the time." or "I am trying to quarantine so I can see my family for the Holidays."It's that time of year where clients are more likely to drop out or cancel their appointments. So, how can you overcome those objections and keep your patients in their line of care?This week on PT Marketing Power Hour, I sit down with Front Desk Guru, Dee Bills. Dee talks about tips your front desk can use:PreventionSchedule ControlChanging the Practice mindset..and taking control over your patients. Listen in now!
Dec 2, 2020 • 25min
Get Google Reviews That Fight Off the Competition
This Week on The PT Marketing Power Hour, Join Ujjwal Shakya from MSR MMA & Sports Rehab speak about starting his own practice all by himself.Now he has 4 clinicians and looking to start another clinic location! Plus, learn about how he asks for online reviews!
Nov 23, 2020 • 25min
Why You Shouldn’t Ignore Yelp Reviews with Ujjwal Shakya
This Week on The PT Marketing Power Hour, Join Ujjwal Shakya from MSR MMA & Sports Rehab speak about starting his own practice all by himself.Now he has 4 clinicians and looking to start another clinic location! Plus, learn about how he asks for online reviews!
Nov 6, 2020 • 22min
Help and Hope During Covid-19
🎙️ "This Is The Time To Give Patients...Help And Hope"Episode 3: This Week, Neil Sits Down With Beth Winkler At Magnolia Physical Therapy, One Of Our Longest and Dedicated Clients, To Talk About The Effects Of Covid-19 In Her Practice and How Her Practice Recovered.Make Sure To Subscribe Using ☝️#PTMarketing #PhysicalTherapy #ChoosePT
Oct 28, 2020 • 19min
Pay Yourself First! How to Weather a Financial Crisis with Eric Miller of Econologics
Do you feel financial unstable? In this podcast, financial advisor Eric Miller will give you practical, specific advice to get your practice finances back under control. Eric has helped thousands of PT owners bring financial stability to their practice. You can connect with Eric at https://econologicsfinancialadvisors.com/
Oct 21, 2020 • 16min
What NOT To Do in a Financial Crisis with Eric Miller of Econologics
Now is the time to be a leader.It's no secret that 2020 has been crazy. PTs took a hard hit and are still looking to recover. In our FIRST podcast episode, we sit down with one of our trusted financial advisors. Eric Miller has helped thousands of PT owners bring financial stability to their practices. He'll also teach you what NOT to do in a crisis.
