The Practice Marketing Podcast

Neil Trickett, PT
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Dec 6, 2021 • 23min

Overcome Medicare Cuts With These 3 Steps

What do reimbursement cuts mean for your clinic? Impending doom, or an opportunity to take your practice to a whole new level? Listen to learn the 3 key areas you CAN control to overcome reimbursement cuts and make your practice more profitable. To learn more, read our blog at: https://practicepromotions.net/business-planning/practice-overcome-medicare-reimbursement-cuts/
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Nov 22, 2021 • 44min

How to Add Cash Pay Services to Your Practice | With James Pumarada, PT

Is it WRONG to market to past patients?  "I hope I never see you again" and other things PTs should NEVER say! In this episode, Neil interviews James Pumarada, Owner & PT at Complete Physical Rehabilitation, to learn...How to leverage your past patient list and increase referralsHow to start a cash-pay section of your business What happened when James stopped direct-mailing his patient list for a monthVisit Complete Physical Therapy's AMAZING website at: https://cprnj.com/about/our-practice/
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Oct 11, 2021 • 48min

5x Physician Referrals in 3 Months with Mitch Bell of Madden PT

Mitch Bell, Marketing Director of Madden & Gilbert PT, shares the secret to effective physician marketing and the importance of diverse marketing strategies. They discuss educating physicians and reaching the public through educational workshops. The chapter also emphasizes the need for a custom website provider and navigating challenges in the healthcare industry.
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Sep 27, 2021 • 33min

PT Marketing Shouldn't Suck

If you don't have the right strategy, your PT marketing  will SUCK. But it doesn't have to. There's a proven, effective 5-step PT marketing strategy you can start implementing in your clinic TODAY. It's trusted by 1200+ clinics in North America.  Access the full Ultimate PT Marketing Training [video + worksheets]: https://practicepromotions.net/physical-therapy-marketing/trainingRequest an Ultimate PT Marketing Sample Kit:  https://practicepromotions.net/marketing
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Sep 13, 2021 • 40min

What's the WORST Time to Sell Your Practice? w/ Dr. Dimitrios Kostopoulos, PT

When is the wrong time to sell your practice?What is your exit strategy?How can you increase the value of your practice?In this episode, Neil discusses all these questions with Dr. Dimitrios Kostopoulos. Dimi is a physical therapist, business owner, and mentor to so many! He is the founder of Hands-On Diagnostics Companies, and helps PTs triple the value of their practices by adding diagnostic tools like EMG Testing, MSK Ultrasound Testing, and more! Dimi will teach you how to increase the value of your practice before you sell... and when is the WORST time to sell! Learn how to work with Dimi here: https://handsoncompanies.com/Learn the 5 simple tips to improve your PT website here: http://practicepromotions.net/ptmakeover
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Aug 11, 2021 • 40min

Stop Feeling Awkward! How to Ask for Google Reviews

Getting frequent reviews on Google, Facebook, or Yelp is one of the best ways to increase your online presence and reassure potential patients that you’re a legitimate, helpful business. There’s just one problem: asking for reviews can feel so awkward! In this episode, our CEO Neil Trickett will teach you...Why reviews matterHow OFTEN you need reviewsHow you and your PTS can overcome the awkwardness of asking for the reviewThe ONE question you need to ask patients in order to get a review that isn’t just fluff. To access the 10-Minute Website Makeover mentioned in the podcast, visit: https://practicepromotions.net/unlock-pt-workshop-training/access-website-makeover
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Jul 28, 2021 • 12min

How to Work On Your Business, Not In It with Raj Suppiah, PT

“You can’t be purposeful about marketing if you’re spending 40 hours a week treating patients. You have to be purposeful if you want to grow.”-- Raj Suppiah, PTIn this continuation of our conversation with Raj,  we’ll find out the #1 thing that Raj says has contributed to his practice’s success in the past 3 years. Raj Suppiah is the Co-Founder of Foundation Physiotherapy & Wellness in Toronto.You can access the 10-Minute Website Makeover mentioned in the episode here: https://practicepromotions.net/pt-workshop-training/access-website-makeover. 
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Jul 21, 2021 • 34min

How to Get Your PTs Involved in Marketing with Raj Suppiah, PT

What if you weren't the only one working on your business? What if your PTs knew your key metrics and were working on marketing, too?In this episode, Neil talks with Raj Suppiah, Co-Founder of Foundation Physiotherapy & Wellness in Toronto, who will show us what American physical therapy clinics can learn from Canadian physiotherapy. Raj has really done a great job…Turning his therapists into effective marketers through email and social media;Incorporating wellness into his practice;Being purposeful about stepping back from treating patients 40 hours a week and investing in his business. To access the full 10-Minute Website Makeover mentioned in the episode, click here: https://practicepromotions.net/pt-workshop-training/access-website-makeover 
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Jul 12, 2021 • 15min

How to Diagnose & Fix Your Clinic Website's Problems

Learn how to diagnose and fix your clinic website's problems on this podcast. Discover strategies to attract new patients, optimize website features, and maximize results with a PT marketing solution. No tech-savvy needed - just five simple changes to convert more visitors to patients!
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Jun 30, 2021 • 16min

Keep Your Patient Volume Up in the Post-Pandemic Boom

Are patients finally coming back to your practice? And is this boom sustainable?Find out when you tune in.In this episode, host Neil Trickett, PT shares the 5 little-known rules to keep uptrends going up in 2021 & avoid “patient volume rollercoasters.” To watch the video version of this podcast, and get the slide deck, visit https://practicepromotions.net/pt-workshop-training-pandemic

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