The Practice Marketing Podcast

What if one virtual hire could save your clinic $20,000 in profit — and give you your life back?In this episode, we sit down with Will Humphreys, PT — former physical therapist turned serial entrepreneur and founder of Virtual Rockstar, the fastest-growing virtual staffing partner for private healthcare practices in the U.S. Will has helped hundreds of clinic owners stop drowning in admin work and start scaling with confidence by placing highly trained Filipino virtual assistants into roles that transform how practices operate.Here's what we cover:Why trying to "do it all yourself" is the most expensive mistake in private practiceHow to stop thinking of a virtual assistant as a cost and start seeing it as a profit-generating investmentThe #1 fear clinic owners have about overseas team members — and why Will says the data tells a different storyThe first role a $1–3M practice should outsource (the answer might surprise you)How a Virtual Rockstar can directly drive new patient growth and marketingWhat clinic owners say changes most in their lives once they finally delegate the right tasksHow to make a virtual team member feel like a true part of your culture — not just "remote help"In-house hire vs. Virtual Rockstar: how to make the right call for your stage of growthWhat your clinic could realistically look like 12 months after your first virtual hireHow AI is reshaping the role of virtual assistants — and what that means for the future of your practiceIf you're a clinic owner who's tired, stretched thin, or stuck trading time for dollars — this episode is your roadmap.Reach out to Will Humphreys on LinkedIn or VirtualRockstar.Com!

How do you scale a PT practice to 140+ locations without losing your brand—or your mind?In this episode, we’re joined by Jennifer Allen, Chief Clinical Officer & Head of Marketing at Therapy Partners Group. She’s helped drive massive growth across 7 states and 1,500+ team members—and she’s breaking down exactly how they did it.From smart acquisition strategy to building a powerful “family of brands,” Jen shares the real marketing playbook behind one of the fastest-growing PT companies in the country.Whether you’re running one clinic or scaling to multiple locations, this episode is packed with actionable insights you can use immediately.You’ll learn: The #1 marketing channel driving real ROI  How to brand and market after an acquisition  A “big brand” move any small clinic can make today  The most overlooked growth opportunity in PT  How to scale your team and your impact If you want to grow your practice without guesswork, don’t miss this one.

Last week, Neil Trickett, PT attended the 7 Figure Agency conference in Miami, with some of the fastest-growing marketing agencies from across the world.  Here's what he learned that PT Owners need to know!!!Key Takeaways:AI is accelerating fast—use it to enhance your team, not replace themMap out your processes (SOPs) to get real value from AI toolsAutomate admin tasks to free your team for patient careFocus on the full patient journey: discovery, booking, treatment, follow-upThe clinics that blend technology with human connection will stand outStrong business fundamentals still win—AI just amplifies themThe future is full of opportunity—if you lead with people and power it with AI.1200+ PT Clinics trust Practice Promotions with their marketing. Learn why at https://practicepromotions.net/! 

Want MORE shoulder pain patients? In this webinar recording, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to...Rank for Shoulder Pain on Google & AISpeak to patients' pain pointsUse Google Ads PPC...and ultimately, fill your clinic with more rotator cuff patients!View the video here: https://youtu.be/_f3xJUSh3I4And mark your calendar for our next webinar on Thursday April 9th at 12:30pm: Recruiting 101 for PT Owners! Sign up here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

Are you a mobile PT practice? In this episode, I talk with Annie Koslow, Founder of Active Health Solutions, a four-therapist mobile PT practice serving Northern Virginia, Washington DC, and Maryland. Annie shares how she built a thriving mobile orthopedic and pelvic health practice and why she chose the mobile model instead of opening a clinic.We discuss what it’s like treating patients in their homes, managing a growing team, and the unique challenges and advantages of running a mobile practice.In this episode, you’ll learn:Why Annie started a mobile PT practice and how it has grownDifferences in patient compliance and scheduling with in-home careThe #1 marketing channel bringing in new patientsValuable local partnerships and referral sourcesHow she markets pelvic health vs orthopedic and sports injuriesTips for clinics considering adding mobile therapy servicesWhy she chose Practice Promotions and the results she’s seen since becoming a client in 2024Her growth plans for 2026If you’re interested in mobile physical therapy, pelvic health marketing, or growing your patient volume, this episode is packed with practical insights.Remember, Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our plans, pricing, and why 1200+ PT clinics across North America trust us with their marketing. 

Today I’m joined by Rick Lau and Soroush Peyvandi from Clinic Accelerator. Rick is the founder of Clinic Accelerator and has over 20 years of experience and has built and exited multiple businesses—including a network of 127 physical therapy clinics with 1,400+ staff.Soroush is both the Director of Mergers & Acquisitions at Clinic Accelerator AND the CEO of Alberta Rehab Group. Together, their Clinic Accelerator marketplace has seen $30M+ of clinic deals already sold and $70 million in active deals.In this episode, we’re covering both sides of the deal: how to buy a clinic the right way and how to sell your clinic for maximum value. We’ll walk through what buyers look for, what makes a clinic more valuable, and how owners can approach the process with clarity and confidence—whether they’re looking to grow through acquisition or plan an exit down the road.Connect with Rick & Soroush on their Clinic Accelerator website!You can also follow them on Instagram: @thericklau and @soroush.phyzio

In this episode of the Practice Marketing Podcast, Neil sits down with David Light, PT, co-founder of Healthcare Accounting Solutions — and the PT who actually purchased Neil and Amy's former Florida practice, AIM PT!David shares his journey from building and acquiring practices to helping physical therapy owners take control of their numbers, reduce tax stress, and stop overpaying Uncle Sam.We break down simple, practical tax and accounting moves that can save PT owners thousands — without needing to become finance experts.Inside this episode, you’ll learn:The #1 simple tax move most PT owners miss2–3 commonly overlooked expenses that cost clinics real moneyWhen it makes sense to switch to an S-CorpThe biggest bookkeeping mistakes that create tax headachesWhat numbers to review monthly to catch profit leaks earlyHow to structure owner pay (salary vs. draws) correctlyA simple financial habit that makes year-end stress-freeWhere to find $10K in savings without seeing more patientsIf you want to keep more of what you earn and run a financially stronger practice, this episode is packed with actionable advice you can implement immediately.Connect with David on his website: https://www.healthcareaccountingllp.com/Or via LinkedIn! linkedin.com/in/david-light458157

This is a special anniversary episode of the Practice Marketing Podcast! Host Neil Trickett, CEO of Practice Promotions, is joined by a very special guest—his wife and co-founder, Amy Trickett—to celebrate 15 years of helping physical therapy practices grow.Neil and Amy reflect on their journey from owning their first PT practice, AIM Physical Therapy, to building Practice Promotions into a leading marketing agency serving clinics across North America. In this episode, they dive into:Why they started their own PT practice—and the challenges they faced early onLessons learned about leadership, people management, and marketingThe transition from PT owners to marketing agency foundersEarly wins, setbacks, and defining moments at Practice PromotionsHow the company scaled and what it took to build a strong teamAdvice for PT owners navigating growth and changeThey also share what excites them most about the future, their vision for Practice Promotions, and how they hope to continue supporting the PT industry in the years ahead.Whether you’re just getting started or scaling a growing practice, this episode offers perspective, encouragement, and real-world lessons from 15 years in the trenches.

In this episode, we’re joined by Dr. Josh Funk, founder and CEO of Rehab 2 Perform, to break down how he built one of the strongest rehab brands online—now spanning 16 locations across MD, VA, and DC.What we cover:How Rehab2Perform grew a 100,000+ follower social media presenceWhat makes their content engaging, educational, and shareableKey principles for building trust and brand recognition onlineThis episode is a must-listen for PT Owners who want to build their online following!

Hiring is one of the BIGGEST problems for growing PT Clinics.  I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets!And due to fewer PT graduates, it's only going to get more difficult. On this webinar replay, you'll learn ...How to use Google Jobs to appear ABOVE Indeed & ZiprecruiterCareer page hacksHow to dominate the competition and get the best staffI presented this exact presentation at the Private Practice Section Conference in 2025.You can also watch the full webinar here: https://go.practicepromotions.net/workshop-recordingsWe're the PT Marketing Agency You'll WISH You Hired First. Book a PT Marketing Master Strategy Call & download more resources at PracticePromotions.Net!