The Heart & Hustle Podcast

Today's episode is gonna blow your mind so don't you dare go anywhere. We had the pleasure of chatting with Tyler Kemp. Tyler Kemp is the founder of RollSocial.co and LeadRoll.co. He works with small businesses, influencers, and sales/service professionals to help them cut through the noise and own the attention of their market. He's helped hundreds of sales professionals and businesses scale their marketing using the principles found in a strategy he's called the F.I.R.E. Formula. That is Frequency, Intimacy, Relevancy, and Efficiency. Tyler is a marketing and social media GENIUS and today we chatted with him all about how to cut through the noise, create relevance, and speak directly to your ideal client specifically on social media. If you are trying to grow your business and personally HATE social media, this episode is for you. OR if you love social media but are constantly feeling like you're shouting into the void and no one is listening, following, booking, or purchasing what you have to offer… Tyler is going to blow your mind. We talked with Tyler about creating authority content, how to be relevant on social media, and ways to create intimacy with your audience so they actually feel like they know and trust you enough to buy from you. Show Notes: https://theheartuniversity.com/053-feel-like-youre-screaming-on-social-media-no-one-is-listening-heres-how-to-cut-through-the-noise-with-tyler-kemp HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Linkedin: https://www.linkedin.com/in/tjkemp www.Rollsocial.co www.leadroll.co FIRE formula free training: https://www.rollsocial.co/training Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today we are diving into a topic and question that comes up a lot: how to move your business to a new location. Whether you're a military family, your spouse is getting relocated at his or her job, or you're just moving to a new city for kicks and gigs, the practical side of moving a business (especially for you service providers out there) can be difficult. It can feel like ALL the work you've put into building up a clientele is thrown out the window and you're back to ground zero. You might not know this, but we both started our photography businesses originally in Ohio and Kansas. We both have experience navigating the challenging waters of how to successfully transition your business to a completely new location. Today we're diving into HOW to practically transition your business to a completely new market, the strategies we did, and what we learned along the way. If you're finding yourself in the season of preparing for an upcoming move and nervous about HOW to go about it for your businesses' sake, this episode is for YOU! Show notes: https://theheartuniversity.com/52-how-to-build-clientele-when-moving-your-business HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/josie.bullard www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today's guest is one of our best friends in the photography industry… none other than Dawn Charles. Dawn is an Oregon-based wedding photographer and business educator. She is a California girl at heart, wife to the cutest police officer in town (her words, not ours!), and mom to her two favorite little girls. At home in Bend, Oregon, you can usually find her playing with her kids or defending herself in Nerf gun fights against her husband, or traveling the world photographing weddings. As Dawn grew her wedding photography business, she eventually navigated into offering education to other photographers with workshops, educational guides, and presets. The last of which she's KNOWN for. You've probably heard of her presets, DC Presets, so we focused a huge portion of our chat today on how she defined her style, what you have to know before creating and selling presets, specific Lightroom tools she uses that people might not know, and lots more! Show notes: https://theheartuniversity.com/051-defining-your-style-creating-presets-and-editing-tips-and-tricks-with-dawn-charles HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.dawncharles.com www.dawncharleseducation.com Follow along: www.instagram.com/dcpresets www.instagram.com/dawn.charles www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

If you've been around for a while you know we're big advocates of niching down and speaking directly to your ideal client. Common questions we get in conjunction with that are, "How do I narrow down?", "How do I even know who my ideal client is?", and " How do I start speaking directly to them?" Today's show is about to answer all of that. This is Marketing 101. We're diving into client avatars, marketing strategies for how to know who your ideal client is, how to get their attention, and stand out from the competition. The truth is, in order to cut through the noise and start attracting your ideal client you HAVE to start speaking to them DIRECTLY. In trying to speak to everyone, you'll speak to no one. By the time you've finished this episode, you should be able to walk away with a clear gameplan of finding and reaching your ideal customers. Show Notes: https://theheartuniversity.com/050-how-to-speak-directly-to-your-ideal-client-online HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today's guest is the incredible Jenna O'Brien, founder and creator of Twenty Seven. Twenty Seven is a paper goods and lifestyle brand in sunny Lakeland, FL and online that exists to remind you of sunshine! Everything is hand-drawn and reflects retro stylings, bright colors, and messages of hope towards mental health. On today's show, Jenna talks to us about mental and emotional health, how she navigated her mental disorder, and through that created a wildly successful business. Her story is inspiring, hopeful, and relatable. Whether you're a young creator dreaming of starting a business, or you also struggle with mental health, Jenna's story will inspire the heck out of you and make you feel all sorts of yellow. Show Notes: http://theheartuniversity.com/049-creating-sunshine-and-spreading-messages-of-hope-towards-mental-health-with-jenna-obrien HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.noissue.co Code: HEART for 10% off your purchase www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. https://twentysevenlkld.com/ Follow along: www.instagram.com/shoptwentyseven www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

It's the age-old question, "Should I combine my business account with my personal account or keep them separate"? SO MANY entrepreneurs struggle with this. Today, we're breaking it down and answering the question once and for all: Should you have ONE Instagram account that encompasses personal AND business…. Or should you separate them? There's not just one way to do it! We've seen people have success with both ways. This isn't an episode about HOW to turn a personal account into a business account, this is an answer to SHOULD I? And WHY? Show Notes: https://theheartuniversity.com/048-should-i-combine-my-business-and-personal-instagram-accounts-or-keep-them-separate HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today we have a TREAT for you. We had the honor of chatting with our good friend Thunderstorm Artis. Thunderstorm has been featured in festivals throughout North America, and he's played with artists like Jack Johnson, Booker T, and Mike Love. He most recently placed as a finalist in 3rd place on Season 18 of NBC's The Voice with his coach Nick Jonas. His music crosses so many genres including folk, rock, soul, and country. No matter what Thunderstorm sings or writes he does it from his heart. He believes that through his music he can make our world a better place by lifting the hearts of others. Today we got to talk to him ALL about his journey as a musician and how growing up in a family of 11 kids both grew him and affected his style and sound as a musician. We then got to chat with Thunder about ALL the behind the scenes juice from what it's like being on one of the most popular competition shows ever, The Voice. He tells us the very inspiring story of the chance encounter that ended up getting him on the show, he talks about what the blind auditions are like, what he learned from working with both John Legend and Nick Jonas as his coaches, and SOOO much more. Thunder is honestly one of the most humble, kind, talented, and spirit filled people we've had on the show, and he drops SO many nuggets of wisdom, whether you're trying to break into the music industry or go after a dream that's been on your heart. You NEED what this man has to say. Show notes: https://theheartuniversity.com/047-how-one-simple-choice-and-a-chance-encounter-led-to-becoming-a-finalist-on-the-voice-with-thunderstorm-artis HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.noissue.co Code: HEART for 10% off your purchase www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.twitter.com/thunderstorm_artist https://www.facebook.com/ThunderstormArtis1 https://linktr.ee/thunderstormartis Follow along: www.instagram.com/thunderstormartis www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

If you have a hobby, a passion, or a skill that you've always thought to yourself, "Hmm I wonder if I could actually make money at this?" but you have absolutely zero clue where to start, this episode is your bread and butter. Or, if you've already started your business but you're finding yourself stuck or struggling with what to do next, this episode is such a concise breakdown of each step to take in your business. It's honestly great for anyone relatively new to running a business. You'll walk away from today's show with 10 tangible steps to turning your hobby into a legit business in less than 3 months. Ready for a power punch of an episode? Let's dive in. Show notes: https://theheartuniversity.com/046-10-steps-to-turn-your-hobby-into-a-business www.theheartuniversity.com/content www.noissue.co Code: HEART for 10% off your purchase If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today's guest is the incredible Kelsey Murphy. Kelsey helps you redefine success to create a business and life you love. Today, Kelsey dives into the meaning of success and how to define that for yourself and how perfectionism and fear of failure can be your biggest enemy. Kelsey has a wildly successful portfolio with some of the biggest names in the industry, so we sat down to talk all about networking, getting your foot in the door, dealing with rejection, and how to pitch yourself. Kelsey gives tangible strategies to use as you reach out to work with big names and brands. Show notes: https://theheartuniversity.com/045-reaching-out-getting-rejected-and-how-to-get-your-foot-in-the-door-with-kelsey-murphy www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.noissue.co Code: HEART for 10% off your purchase www.kelseymurphy.com Whiskey & Work Podcast: https://podcasts.apple.com/us/podcast/whiskey-work-podcast/id1436358396 Follow along: www.instagram.com/kelseymurphy www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

If the word "sales" makes you think of sleazy car salesmen, the heebie-jeebies, and annoying as heck infomercials, you know the ones that say, "BUT WAIT, THERE'S MORE! BUY THE WHOLE PACK NOW AND YOU'LL GET 5 EXTRA PRODUCTS. THAT'S 10 ITEMS FOR THE LOW LOW PRICE OF $19.99", then pull up a chair and let's chat. Here's the deal: sales aren't bad. In fact, they're insanely wonderful! You just have to change your mindset. We're about to do that in today's episode. Today we walk through the 3 mindset strategies that you need to shift in order to crush your sales moving forward and to be confident to boldly talk about them to everyone you meet. Show Notes: https://theheartuniversity.com/044-debunking-the-lie-that-sales-are-sleazy www.noissue.co Code: HEART for 10% off your purchase www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com