

The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Episodes
Mentioned books

Aug 6, 2020 • 50min
063: How to Get Your Work Featured with Junebug Weddings Executive Editor Nicole Taliaferro
This episode is for all the photographers and wedding vendors out there! Your mind is about to be BLOWN. If you've ever wondered how people get featured on big time wedding blogs, you're about to get the step by step formula. Today's guest is the incredible Nicole Taliaferro, Junebug Weddings Executive Editor. This episode is jam-packed with the most helpful and tangible tips on how to get your work featured and the dos and don'ts of submitting your work! Nicole breaks down why getting featured is so important, what types of submissions are annoying to receive as an editor, her preferred submission method, the types of photos editors look for when it comes to submissions, what to do when planning styled shoots, and the biggest mistakes she sees photographers making when it comes to this topic. Show Notes: https://theheartuniversity.com/063-how-to-get-your-work-featured-with-junebug-weddings-executive-editor-nicole-taliaferro HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.junebugweddings.com www.feelgooddressbetter.com Follow along: www.instagram.com/nic.taliaferro www.instagram.com/junebugweddings www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Aug 4, 2020 • 34min
062: The #1 Thing You Can Do to Grow Your Business
Today we are diving into the NUMBER 1 thing we did that grew our businesses the MOST. If you're ready to see your business TAKE OFF and go from 1 to 100 REAL fast, sit tight, and do not move! This episode is a behind the scenes look into our top recommendation for ANY business owner to grow fast and skip all the potential roadblocks awaiting you on the way. You obviously wanna know the number 1 thing to grow your business. So what is it?? It's not crushing it on Instagram. It's not doing more photoshoots. It's not even being the best and most brilliant business mind in the world. Drumroll please….It's investing. There are ways to invest with money, time, and resources and we are going to talk about it all! If you want something to grow and succeed you HAVE to first invest in it. This just means putting your time, effort, and hard earned cash towards something you want to succeed. In order to do that you have to have confidence in it. If you're trying to grow a business but are afraid to put forth any time or money into it, it's not gonna go anywhere. Show Notes: https://theheartuniversity.com/062-the-1-thing-you-can-do-to-grow-your-business/ HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 30, 2020 • 44min
061: Profit First with Mike Michalowicz
You probably started your business to make money doing something you love, to have financial freedom, and to finally have PEACE in your life. Then, you started your business and discovered that financial freedom and peace were the FARTHEST things from happening as you worked, hustled, and tried to tame the BEAST that your business became. You got into business to be PROFITABLE, right? Yet so often as entrepreneurs we pay ourselves LAST with whatever leftover money we have if any. Today's guest is about to BLOW your mind in the best way possible and teach you HOW to be profitable in your business starting NOW. We had the honor of chatting with the brilliant Mike Michalowicz! Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). Show notes: https://theheartuniversity.com//061-profit-first-with-mike-michalowicz HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. https://mikemichalowicz.com/ www.FixThisNext.com Follow along: www.instagram.com/mikemichalowicz/ www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 28, 2020 • 35min
060: For Photographers: Top 5 Editing Mistakes You're Making in Lightroom
Today's episode is for all our photographers in the house or anyone who wants to learn how to improve their editing for social media photos. We are diving into the top 5 editing mistakes photographers make in Lightroom and how to fix them. If you're struggling to nail perfect skin tones, culling is taking you way too freaking long, or you just want to learn little tricks and hacks that make editing in Lightroom a million times easier, we've got you covered! Let's get to the top 5 editing mistakes photographers make in Lightroom! This episode will be really helpful to listen to while you're viewing Lightroom. So pull up Lightroom and let's get started! Show Notes: https://theheartuniversity.com/060-for-photographers-top-5-editing-mistakes-youre-making-in-lightroom HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Sign up and join the Lightroom Editing Challenge at www.theheartuniversity.com/challenge. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 23, 2020 • 1h 14min
059: Creating Viral Content, How to Market Yourself with a Soul Focus, TikTok, and Avoiding Burnout with Quigley and Alex Goode
Today's episode is a TREAT for you. We chatted with the incredible Quigley AND her husband Alex! Quigley, aka Casey Goode, is a digital content creator based in Los Angeles, CA. Her mission is to inspire mindfulness in human relationships through a vibrant and exciting visual narrative of lifestyle driven content. In 2019, she launched her first online class, Soulcial Media, a self-care and mindset class for content creators. She also recently opened her Soulcial Store, which includes her long-awaited Posing Guide. Quigley and her husband Alex are expecting their first child in October 2020, and wow they're gonna be the cutest parents ever. We sat down with Quigley and Alex and talked ALL about social media. We focused on creating viral content, how to stand out and be yourself, how to avoid burnout, creating content with a soul-focus, how to stay inspired while creating a lot of content, and how to say "GOODBYE" to the comparison game. We even dived into TikTok, whether or not you should be using it as a content creator (hint: you should!) and how to harness the power of viral videos on the app to grow your audience and expand your marketing. Quigley and Alex chatted about working together as a couple and how they've navigated that journey. This episode is PURE gold in every possible way, we are stoked about all the free knowledge these two dropped. Show Notes: https://theheartuniversity.com/059-creating-viral-content-how-to-market-yourself-with-a-soul-focus-tiktok-and-avoiding-burnout-with-quigley-and-alex-goode HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. alex@soulcialmedia.com Follow along: www.soulcialmedia.com www.officiallyquigley.com www.instagram.com/officiallyquigley https://www.instagram.com/thesoulcialmedia/ www.instagram.com/jackpoticorn www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity We're hosting a live 5 Day Lightroom Editing Challenge!!! We're going to be diving into the nitty gritty on how we use Lightroom to edit our photos, how we import, cull, backup our photos, navigate Lightroom. The WHOLE 9 yards. We've NEVER taught a free training on editing before so if you've wanted to learn editing from us, NOW is the time. The challenge is going to start Monday August 3 and go til Friday August 7th. To sign up for our Lightroom Editing Challenge go to www.theheartuniversity.com/challenge and let's get our editing on!

Jul 21, 2020 • 44min
058: For Photographers: 5 Tips For Getting Candid Images of Your Clients
If you're a photographer, this episode is for you. We know a HUGE portion of our audience is photographers and without a doubt one of the biggest questions we get asked is how to get candid images of our clients. We're going to guess what you're probably struggling with. You're at a shoot and your clients feel mega awkward and that awkwardness seems to be coming through all the images you're taking. The photos you're taking feel dull and lifeless and you don't know how to get your clients to loosen up, feel comfortable, and get those drool worthy images full of passion, life, and laughter you've been craving. If this is you, this episode is your answer! If you want to know how we get movement based images where our clients don't look like department store mannequins and the strategies behind what we do to make them comfortable BEFORE we ever touch our camera, then buckle up cause this episode is gonna be good! Let's teach you how to get those wildly candid and carefree poses out of your clients! Show notes: https://theheartuniversity.com/058-for-photographers-5-tips-for-getting-candid-images-of-your-clients HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity We're hosting a live 5 Day Lightroom Editing Challenge!!! We're going to be diving into the nitty gritty on how we use Lightroom to edit our photos, how we import, cull, backup our photos, navigate Lightroom. The WHOLE 9 yards. We've NEVER taught a free training on editing before so if you've wanted to learn editing from us, NOW is the time. The challenge is going to start Monday August 3 and go til Friday August 7th. To sign up for our Lightroom Editing Challenge go to www.theheartuniversity.com/challenge and let's get our editing on!

Jul 16, 2020 • 57min
057: Trademarks, Copyrights, Intellectual Property, DBAs, and Contracts with Rachel Brenke
If you struggle with the legal side of your business and terms like "trademarks, copyrights, intellectual property, DBA, LLC, contracts" freak you out, then keep listening! Today we're talking to the incredible Rachel Brenke. Rachel is a lawyer, MBA & Business Consultant, and entrepreneur. She helps entrepreneurs succeed in their business by being efficient, strategic, and legally protecting themselves. This conversation is a GOLD MINE of information. It has taken us YEARS and THOUSANDS of dollars (and lots of mistakes) to learn what she drops in today's show. We polled our podcast Facebook group (aka YOU!) to see what questions you wanted Rachel to answer and she dove DEEP on each one. We dive into why and how contracts are set up, if you should have different contracts for different projects, and if contracts are state specific. Rachel also talks about intellectual property, copyrights, and trademarks. We even tackle questions about business formation, changing your business name, DBA's, LLCs, and all that jazz. If you're an entrepreneur (and not a lawyer) this episode is SOLID GOLD information. Rachel's such a joy and we're so excited for you to learn from her today. Show Notes: https://theheartuniversity.com/057-trademarks-copyrights-intellectual-property-dbas-and-contracts-with-rachel-brenke HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.rachelbrenke.com Free checklist: https://rachelbrenke.com/freechecklist/ Follow along: www.instagram.com/rachelbrenke www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 14, 2020 • 57min
056: How to Get Through The Slump of Continued Quarantine
We can probably all agree that this year has been a LOT. This year has been really rough. We as people were not made to live our entire lives in a box with no in-person communication. We were NOT built that way, and we can see the affects this quarantine is having on our emotional, physical, and mental health. We wanted to spend an episode chatting with you about how to get through the continued slump of COVID 19 and the quarantining that comes with it because there IS hope. Things are starting to open again. Life will not always be this way. Now, more than ever, it's vital to cling to that hope and not give in to hopelessness or despair. Today's episode we're making it super conversational, sharing our real, raw thoughts, and giving you some tips that have helped us keep going through quarantine. We hope this episode gives you encouragement and brings joy and life to you wherever you are today. Show Notes: https://theheartuniversity.com/056-how-to-get-through-the-slump-of-continued-quarantine HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 9, 2020 • 43min
055: The Top Paralyzing Habits That Are Preventing You From Living Out Your Potential with Regan Walsh
Regan Walsh is an NYU-certified executive and life coach who focuses on helping women who are over programmed and underwhelmed to reclaim their lives, both personally and professionally. She contributes to Harvard Business Review and Forbes, and has been featured in Fast Company, NBC.com, Smart Business, and Columbus CEO. In today's conversation, we chat with Regan about some pitfalls that entrepreneurs face when growing their business. She lays out three paralyzing habits that are preventing you from living out your potential, along with some practical advice and wisdom on how to squash self-doubt and kick it to the curb where it belongs. We also touched on a topic that is SO important especially as women: the difference between confidence and arrogance and how a lot of times as women we downplay our accomplishments because we're often too afraid to raise our hand or put ourselves out there. If you deal with fear of failure, perfectionism, self-doubt, or being afraid to get in the game you need Regan's wisdom in your life. Show notes: https://theheartuniversity.com/055-the-top-paralyzing-habits-that-are-preventing-you-from-living-out-your-potential-with-regan-walsh

Jul 7, 2020 • 37min
054: Q&A Episode: How to Negotiate with Your Inner Critic, Pricing Yourself, Mentor Sessions, and Investing in Your Business
Today's show is a super fun Q&A with questions from YOU, our listeners, all about all things business. Today's show covers some gold topics such as how to negotiate with your inner critic and stop hiding behind fear, pricing yourself as an entrepreneur or an educator, how we structure our business mentor sessions, and our top advice for investing in yourself and your business. Show Notes: https://theheartuniversity.com/054-qa-episode-how-to-negotiate-with-your-inner-critic-pricing-yourself-mentor-sessions-and-investing-in-your-business HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity


