The Heart & Hustle Podcast

Does creating content and posting to Instagram overwhelm the CRAP out of you? You're just freaking tired, there's SO much you feel like you have to be posting, and you're just plain exhausted. You're over it. The algorithm. Everything. You constantly are wondering if you should or shouldn't post something? Everyone says to be personable, so should you share your dog? You don't know. Today we have the talented Allee Williams on the show - and when we tell you this episode is LITERALLY a free social media marketing coaching call - we're NOT kidding. Allee speaks directly to your heart today and gives you a 4 step plan to knowing WHAT content to post on Instagram every day, week, and month. She breaks down 4 different content pillars that you can apply to ANY industry of business you're in. She's a firehose of marketing GOLD and if you skip this episode I guarantee you'll be missing out big time. Allee was raised in a small town in Kentucky and got her start in marketing with sports marketing and Coca-Cola. After feeling called higher, she fundraised her way to a residential entrepreneurial program in Silicon Valley when she was just 23. Since, she has started multiple companies, worked in ministry at Propel Women + Christine Caine Ministries, and is a nationally recognized digital strategist with her agency Malibu Social! She is a business mentor and a podcast host focused on cultivating transformation in the lives of women ready for more in life, faith, and business. You can see why we HAD to have her on the show. Today Allee is going to give you JUST as much food for your business strategy as she does for your soul. She's incredible. Shownotes: https://theheartuniversity.com/113-heres-your-exact-instagram-content-blueprint-for-the-next-month-with-allee-williams/ www.theheartuniversity.com/challenge www.theheartuniversity.com/guide-freebie If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/rightupyourallee www.instagram.com/malibu.social www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

A few weeks ago we were chatting with a photographer friend about a heartbreaking horror story she had heard about. It inspired us to start chatting about wedding photography specific horror stories on our Instagrams. And the messages we got following the discussion were HEARTBREAKING AND DISGUSTING. SOOOO many people sent messages about their experience with their wedding photographer that left a bad taste in their mouth and regret every time they looked at the photos from their wedding day. It made us realize that we do NOT talk enough about client experience and treating people well in the service-based industry, especially the photography industry. About a month ago we did episode 104 which was chatting business horror stories in general. And today's episode is more of the same - but this time specifically just within the wedding industry. Show notes:http://theheartuniversity.com/112-business-hor…tography-edition/ www.theheartuniversity.com/shop https://theheartuniversity.com/content-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Now, for the entrepreneur out there who is burnt out, whose wheels have been spinning because you're doing ALL the things. You're a one-woman show and you're tired, you miss your kids, don't have time for your spouse or partner? You started your business to give your life freedom but right now it feels like your business is running you? If that's you, my friend, we sat down for a conversation with Simon Severino to talk about how YOU can design a business that can run itself without you, which will increase your profit and scale your business more than you could ever imagine. Simon is the CEO of Strategy Sprints, Europe's leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches do only one thing: double the revenue of service-based businesses in 90 days. Simon also teaches Growth Strategy in select business schools and is the host of the Strategy Show podcast. Are you ready to be challenged? It's going to require you to loosen the tight fist you have on every aspect of your business. Simon breaks down why it's SO important as an entrepreneur to stop thinking you're the star of the show, and instead switch to a galaxy mindset (you'll understand that more when you listen!) He chats practical steps of what to do to get started expanding your team, what to look for when finding the right people for your team, and how to successfully replicate your magic. If you're sitting there in your solopreneur office, stressed out of your mind, but afraid to hire on a team of associates to expand your business? Simon is going to challenge you today because the reality is if you're a service-based business and you're just doing it yourself, there's only SO far you can grow. So let's get your life back and learn how to strategically build a team of avengers ready to take off into the galaxy! Show notes: http://theheartuniversity.com/111-double-your-…h-simon-severino/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.strategysprints.com/tools Follow along: www.instagram.com/strategysprints www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today we're answering ALL of your questions about PHOTOGRAPHY!! We're going over YOUR questions that you submitted specifically about photography. If you're a photographer and ready to uplevel your business, this episode is for you. We answer a bunch of your questions from how far in advance to open bookings, to how to organize your Lightroom to keep your computer from getting bogged down, and to answering the tough questions of "I feel like I'm trying everything and nothing's working: how do I go full time, build clientele, and build my photography biz?! WHAT'S THE SECRET!?!". Show notes: http://theheartuniversity.com/110-photography-q-a-episode/ www.theheartuniversity.com/website-templates www.theheartuniversity.com/courses If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Do you struggle with putting your face on video? Do you feel like you have NO idea what to say, how to act, where to post, and how to not sound sales-y?? AHHHH so many things, right?!? Well, we have a treat for you today. Today we're sitting down with the incredible Krista Mashore to talk ALL about video marketing. Krista is a former teacher with a Masters Degree in Curriculum and Instruction. She is the author of Four best-selling books focusing on digital marketing. Krista recently took her new business, from zero to 7.4 million dollars in just 25 short months using online digital strategies. Through her coaching, teaching, speaking, and training Krista is revolutionizing the way business owners market themselves online. Today's episode is a good one and you'd better buckle up if you're ready to get inspired AND given step by step tools ALL on video marketing. From why video is important and vital for your biz, to what to even talk about on video, to how to not sound sales-y, how to utilize a digital marketing funnel to take cold leads to paying clients, how to get started with Facebook ads for your videos, and MORE… this episode is packed full of tangible takeaways. You'll walk away knowing how to make a splash online and show up as the authority (whether you have ANY experience or not!!!), how to serve your potential customers well, and THEN turn them into paying, satisfied customers. Show notes: https://theheartuniversity.com/109-why-you-have-to-start-using-video-in-your-marketing-with-krista-mashore/ www.theheartuniversity.com/website-templates www.theheartuniversity.com/posing-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.getkristasbook.com Follow along: www.instagram.com/kristamashore www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Are you multi-passionate? Do you have trouble narrowing down your focus? Do you feel like you have a million different interests and loves for business and you want to do them all? Maybe you're currently not super focused on what you sell or offer, and you're wondering WHY the heck you're not making sales or getting booked as much as you would want. Well… we're about to chat ALL things niche marketing in business, why we SOOO strongly believe you HAVE to pick a niche in your business, HOW to go about choosing between multiple passions/interests, and lots more! So buckle up cause we're shooting it to ya straight in this episode. Time to get clear and focused on who you serve and what you offer! Let's gooo!!! Show notes: http://theheartuniversity.com/108-why-you-need-to-pick-a-niche/ www.theheartuniversity.com/challenge www.theheartuniversity.com/guide-freebie If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today's episode is gonna be a refreshing, inspiring girl chat and you're gonna wanna grab the drink or snack of your choice and buckle up for the goodness. We have the incredible honor of chatting with the beautiful Jaci Marie Smith. As a talented photographer from an early age, Jaci Marie Smith always had an entrepreneurial spirit and an eye for capturing the beauty around her. Today, her creative eye propels her work as a multi-platform social media content creator. Jaci co-hosts her podcast What We Said, is the co-owner of two vacation rental cabins, in addition to creating and running her well-known brand on YouTube, Instagram, and Tik Tok. In May, Jaci just launched her newest venture: a self-help course titled Balanced Boss, where she coaches men + women across the world to realize their full potential in both health and business. This girl is a boss and today's conversation shows that so clearly. We sat down and talked to Jaci about everything from how to create consistent, quality content across multiple platforms to her tips on creating cohesive, on-brand photos, picking shoot locations, how to get into becoming a social media influencer, and her thoughts on Insta Reels vs TikTok. THEN (yeah, there's more!!) we took a deep dive into her thoughts on confidence, comparison, productivity, discipline, and so much more. This episode is a breath of fresh air full of encouragement, relatability, and tangible tools you can use today to slay on Insta. So if you're ready for it… let's get to the goods! Show notes: https://theheartuniversity.com/107-creating-binge-worthy-content-on-multiple-social-media-platforms-with-jaci-marie-smith/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. What We Said Podcast Jaci Marie on Youtube Follow along: www.instagram.com/balancedbossco www.instagram.com/jacimariesmith www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Instagram Reels! Reels came to the scene back in the Summer of 2020 and since people have either LOVED them, HATED them, or been mega confused on HOW the heck to use them. In today's show, we're answering YOUR biggest questions you've had about Reels. We are tackling why Reels are even important, and what they actually can do for your business. We give you a walkthrough tutorial if you're SUPER confused and don't even know where to start. We tackle questions like "Should I post reels to my regular feed or not?" "Should I be using hashtags with Reels?" "What do I do if I don't have the music feature?" "Should I focus more on Tik Tok or Reels?" AND the biggest question you have when it comes to creating Reels…. What the HECK do I even make Reels about?" Show notes: https://theheartuniversity.com/106-instagram-reels-101-how-to-do-them-and-what-to-post/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

I have a question for you. Who here has started saving for retirement? Raise your hand. Or don't. Cause you haven't. No shame. Another question. Who here knows how to pay themselves as an entrepreneur? Especially one whose work might be seasonal and fluctuates throughout the year? Raise your hand. Or don't. No shame. Again. If your hand didn't raise on either of those, this episode is for you. And lowkey even if your hand is raised, this episode is still gonna be gold. We're chatting with Michael Eckstein, an accountant, and business advisor. He helps small business owners increase profitability, fix cash flow, and create a business strategy, so they can enjoy more date nights, take more vacations, and build their wealth. Today we sat down and chatted with him all about cash flow as an entrepreneur, knowing how to pay yourself, figuring out your hourly rate, and how we should go about saving for retirement. Because as entrepreneurs we don't have that nice 9-5 company taking money out of our paycheck each month for a 401k. We gotta be proactive and do that ourselves. Michael breaks all of that down for us, and we have just an honest, real chat about money, saving, and legacy. Show notes: http://theheartuniversity.com/105-how-to-save-…michael-eckstein/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. https://ecksteinadvisory.com/ https://www.linkedin.com/in/michael-eckstein/ Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

A few weeks ago we popped into the Heart & Hustle Facebook group (if you're not in there, come join! It's a party. Link in show notes.) and we asked you to submit your business horror stories. We asked you to submit from the perspective of you as a client hiring or buying something, and not necessarily a business owner. So any experience you've had with ANY type of business that wasn't ideal, that made you as the client not feel valued or respected. Today we're diving in and chatting about your stories and turning them into a learning opportunity. Giving advice on how we could learn from each experience to make all of our businesses better! We intentionally asked for your submissions to be anonymous because the LAST thing we want to do is call out certain people or businesses. NOT AT ALL. Our intention with this episode is to learn from anonymous stories, on how to make our client experience better and ultimately be more successful business owners. We want to make sure that it is anonymous and know we are sitting here not trying to shame anyone as a business owner. We have done stupid mistakes and want to use this as an opportunity from a wider pool to teach from and how we can all improve. Things we aren't even aware of. We want to all learn and grow together and are not trying to call out anybody. Show notes: http://theheartuniversity.com/104-your-business-horror-stories/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity