

The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Episodes
Mentioned books

Mar 28, 2023 • 36min
322: Getting Started: 11 Things To Do When FIRST Starting a Business
In today's episode, we're going to go through the top 11 things you need to do when you first start a business. We're covering the more technical business side of things that people so often look over and forget in their haste to start posting on Instagram and Facebook. --------------------------------- Show notes: https://theheartuniversity.com/322-getting-started-11-things-to-do-when-first-starting-a-business --------------------------------- Burnout Freebie: www.theheartuniversity.com/burnout --------------------------------- HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! --------------------------------- The Heart Courses: www.theheartuniversity.com/courses --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- https://theheartuniversity.com/photography-starter-kit --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 21, 2023 • 51min
321: How to Shoot Your Shot: What Valentina Garcia did to Land a Job on Our Team for The Heart Conference
Have you ever had a moment where you saw an opportunity and SO desperately wanted to reach for it but yet feel so intimidated, overwhelmed, or unsure of HOW to even go about pitching yourself for an opportunity?? Is your hand raised? Great, you're in the RIGHT PLACE for today's episode! Today we had the JOY of talking to one of our favorite humans on earth, Valentina Garcia. --------------------------------- Show notes: https://theheartuniversity.com/321-how-to-shoot-your-shot-what-valentina-garcia-did-to-land-a-job-on-our-team-for-the-heart-conference --------------------------------- Community Freebie: www.theheartuniversity.com/community --------------------------------- The Heart Shop Apparel: www.theheartuniversity.com/apparel --------------------------------- The Heart Contracts: www.theheartcontracts.com Use the link above for 10% off! --------------------------------- Follow along with Val: www.instagram.com/itsvalentinagarcia www.instagram.com/inovativmedia --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 14, 2023 • 31min
320: Sales Tactics that Actually Work in Getting Your Customer to Buy
Let's face it: as entrepreneurs, half of our job is marketing. Trying to communicate the value of our products or services in a clear, ethical, and results-generating way. A lot of us weren't born natural salesmen. Many entrepreneurs start out as creatives or artists who just LOVE something so much they have to share it with others. We break down 7 of our favorite sales strategies that we use regularly in our brands that we believe in and feel aligned with. --------------------------------- Show notes: https://theheartuniversity.com/320-sales-tactics-that-actually-work-in-getting-your-customer-to-buy --------------------------------- Productivity Freebie: www.theheartuniversity.com/productivity --------------------------------- The Heart Shop: www.theheartuniversity.com/shop --------------------------------- Primally Pure https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 7, 2023 • 1h 5min
319: Live Coaching Call: Marketing to Local Demographics, Styled Shoot Tips, and Pivoting Your Business in Motherhood with Sarah Merck
We invited one of our students from our Photo Major course onto the show for a little mini- coaching call session, and BOY is it a good one. --------------------------------- Show notes: https://theheartuniversity.com/319-live-coaching-call-marketing-to-local-demographics-styled-shoot-tips-and-pivoting-your-business-in-motherhood-with-sarah-merck --------------------------------- Photography Posing Guide: www.theheartuniversity.com/candid --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- The Heart Shop Contracts: www.theheartcontracts.com Use the link above for 10% off! --------------------------------- Follow along with Sarah: www.rootandbloomphotographs.com www.instagram.com/rootandbloomphotographs --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 28, 2023 • 32min
318: Why We Switched to One Podcast Episode Per Week
Today we're chatting with you all about our decision to shift this podcast from 2 days a week down to one. We're breaking down our reasons why, some logistical insight into this podcast and how we make money with it, our goals for it, and more. --------------------------------- Show notes: https://theheartuniversity.com/318-why-we-switched-to-one-podcast-episode-per-week --------------------------------- Pinterest Freebie: www.theheartuniversity.com/pinterest --------------------------------- HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! --------------------------------- The Heart Courses: www.theheartuniversity.com/courses --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 21, 2023 • 36min
317: Leaving Your 9-5: A Step by Step Plan to Put in Your Two Weeks Notice with Amy Porterfield
Today's episode is an absolute GOLD MINE for all the wanna-be-entrepreneurs out there who are currently dreaming of leaving their 9-5 jobs but totally unsure how to do it. We brought on the best human we could think of to talk about this: our girl, Amy Porterfield. Show notes: https://theheartuniversity.com/317-leaving-your-9-5-a-step-by-step-plan-to-put-in-your-two-weeks-notice-with-amy-porterfield Niching Down Freebie: www.theheartuniversity.com/niche The Heart Shop Apparel: www.theheartuniversity.com/apparel Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! The Gap and the Gain by Dan Sullivan: https://amzn.to/3I5B0lR Follow along with Amy: Two Weeks Notice:https://amzn.to/3lxcDpM www.twoweeksnoticebook.com If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 14, 2023 • 50min
316: Q&A: Sex with our Husbands, Making a House a Home, & Adult Friendships
Today's episode is spiicccyyyyyyy. We sat down for a fun lifestyle and relationship Q&A and the questions you sent us are GOOOD. Today we get into questions like how do you make a house a home, how do you cultivate Godly sexual and emotional intimacy with your husband, and how do we build healthy adult friendships and community in our lives. --------------------------------- Show notes: https://theheartuniversity.com/316-qa-sex-with-our-husbands-making-a-house-a-home-adult-friendships --------------------------------- Manual Mode Freebie: www.theheartuniversity.com/manual --------------------------------- The Heart Shop: www.theheartuniversity.com/shop --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF --------------------------------- Sheet Music by Kevin Leman: https://amzn.to/3YfUdbw --------------------------------- Intended For Pleasure by Ed & Gaye Wheat: https://amzn.to/3YlNyg7 --------------------------------- Intimately Us App: https://apps.apple.com/us/app/intimately-us-for-couples/id1498275746 --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 7, 2023 • 1h 10min
315: Live Coaching Call: Pricing Strategy, Buyer's Psychology, and Money Mindset with Madi Richardson
Today we opened up the mic to Madi Richardson, a Kentucky based documentary family photographer, so she can ask us ANY and all questions she has for her business at the moment. She started us off STROOONGGG by diving headfirst into money mindset, pricing strategies, and communicating value to prospective clients. We spent almost the entire call live workshopping her business model and service offering, her current pricing, her ideal revenue and workload, running calculations, tackling tough mindset hurdles she's facing, and loads of nitty gritty strategies of how to communicate your value to your ideal clients in a way that leaves them RUSHING to book with you. --------------------------------- Show notes: https://theheartuniversity.com/315-live-coaching-call-pricing-strategy-buyers-psychology-and-money-mindset-with-madi-richardson --------------------------------- Imposter Syndrome Freebie: www.theheartuniversity.com/imposter --------------------------------- The Heart Website Templates: www.theheartuniversity.com/website-templates --------------------------------- The Heart Courses: www.theheartuniversity.com/courses --------------------------------- Follow along with Madi: www.instagram.com/madirichardson www.madirichardson.com --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 31, 2023 • 22min
314: How to Pay Yourself as an Entrepreneur
Today is about to get a little nitty gritty and we are HERE for it!!! Raise your hand if you're an entrepreneur who has ever had the question "Wait.. How do I pay myself? How much do I pay myself? How much should I set aside for taxes? HELP?!" Our hands are raised too. We've been there, friend, TRUST US. --------------------------------- Show notes: https://theheartuniversity.com/314-how-to-pay-yourself-as-an-entrepreneur --------------------------------- Instagram Bio Freebie: www.theheartuniversity.com/bio --------------------------------- Basecamp: www.basecamp.com/heart Use the link above to try Basecamp for free! --------------------------------- Honeybook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! --------------------------------- Profit First by Mike Michalowicz: https://amzn.to/3Hs4uLX --------------------------------- Episode 61: https://podcasts.apple.com/us/podcast/061-profit-first-with-mike-michalowicz/id1487265198?i=1000486588502 --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 24, 2023 • 48min
313: Behind the Scenes with Evie's Past Bride with Sulli Lichnovsky
We're back today with part two of our series interviewing past brides of ours. Today, welcome to the show Sulli Lichnovsky one of Evie's past brides from 2021. Sulli was a fun bride to interview because she's also a photographer who is IN this industry as well. So she has a dual perspective which brings another element to today's conversation. Today we ask Sulli some hard-hitting questions about her experience working with Evie, things Evie did that blew her away, AND some things Evie could have done better. We ask her for her top tips on choosing vendors for her wedding, and if she had to redo her wedding all over again...what would she change. --------------------------------- Show notes: https://theheartuniversity.com/313-behind-the-scenes-with-evies-past-bride-with-sulli-lichnovsky --------------------------------- Goal Setting Freebie: www.theheartuniversity.com/goals --------------------------------- Basecamp: www.basecamp.com/heart Use the link above to try Basecamp for free! --------------------------------- Contract Templates: www.theheartcontracts.com Use the link above for 10% off! --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity


