THE 505 PODCAST

Brayden Figueroa & Kostas Garcia

This is a podcast for creatives, entrepreneurs, and anyone trying to live outside of society's normal boundaries. We are here to share our experiences, answer questions, and feature impactful guests with incredible insights. We also share our stories and make each other laugh.

Episodes

Mentioned books

Jan 8, 2025 • 1h 27min

137. Making Money is On Easy Mode in 2025, Just Start a Personal Brand ft. Omar Eltakrori

What's up Rock Nation, today we welcome Omar Eltakrori. Omar is a multifaceted content creator, entrepreneur, content coach, and pastor with a passion for helping others thrive. Recently, he embarked on a transformative journey, elevating both his personal brand and business by launching his podcast and coaching fellow entrepreneurs. Through his content, Omar empowers businesses and brands to amplify their impact using the power of video. His promise is simple yet profound: every video you watch will deliver actionable value to enhance your life and business. Check out Omar here: https://www.youtube.com/@OmarEltakrori/videos https://www.instagram.com/omareltakrori/ Collab with Artlist and get 2 extra months for free here: https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.thecreatorcoach.com/pricing-guide Join our Discord! https://discord.gg/xgEAzkqAvs Kostas’ Amazon Storefront: https://amzn.to/3GhId25 Concert Photography Masterclass: www.kostasgarcia.com/masterclass Chase’s Totality LUT pack: https://www.chasealexanderfilm.com/color/totalitylutpack COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Trailer 0:33 - Intro 2:06 - One Handed Crack 2:58 - Omar’s decision to start his podcast 5:25 - What Omar learned working at Think Media 8:28 - Artlist 9:09 - How Omar got into coaching 11:37 - How fulfilling educating is 14:18 - An overwhelmed person does NOT take action 15:29 - What most people get wrong when creating content 18:02 - Omar’s YouTube packaging strategy 24:35 - Clickbait isn’t a bad thing 26:15 - Video vs audio only podcasts 28:05 - Reasons come before results 29:08 - Short Term vs. Long Term success 30:07 - Omar paid Myron Golden $55,000 for coaching (twice) 34:34 - You don’t pay for stuff, you pay for speed 35:47 - Omar’s breakthrough that allowed him to charge more 40:58 - Omar’s limiting beliefs 43:02 - You don’t have to work hard to make a lot of money 44:05 - You can charge more if you deliver results quicker 45:37 - Content creation is wealth creation 47:47 - How Gary Vee gave Omar clarity on Personal Brand 49:24 - Omar explains what a personal brand is 50:09 - What people get wrong about personal brand 51:33 - Why Omar loves coaching 52:40 - Who and when to hire for your business 55:09 - Even 40 year olds want to create content nowadays 56:18 - What Gen Z doesn’t realize 57:42 - You have more time than you think 1:01:07 - You have to put your time in 1:01:55 - What platform should people focus on 1:08:37 - Omar’s systems for success 1:09:14 - Omar’s webinar strategy 1:10:38 - Lead magnets 1:13:07 - Why Omar loves teaching live 1:14:43 - You have to be intentionally consistent 1:17:12 - Finding a niche vs. being the niche 1:19:18 - What Omar wants to improve in 2025 1:20:53 - Advice to your 18 year old self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Dec 3, 2024 • 1h 24min

136. He Gambled $3.5 Million on The Creator Economy, here's what happened

What's up Rock Nation, today we welcome Landon Bytheway. In this episode we talk to Landon about his recent acquisition of Full-Time Filmmaker, going from freelancing to taking over a company, and how his whole business is structured. Check out Landon here: https://www.instagram.com/landonbtw/ https://www.youtube.com/ @fulltimefilmmaker SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.thecreatorcoach.com/pricing-guide Join our Discord! https://discord.gg/xgEAzkqAvs Take your photos to the next level with Kostas' Lightroom Presets: https://www.kostasgarcia.com/store-1/p/kglightroompresets COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK Colorgrade your footage like a pro with Chase’s Totality LUT pack: https://www.chasealexanderfilm.com/color/totalitylutpack Concert Photography Masterclass: www.kostasgarcia.com/masterclass Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Trailer 0:52 - Intro 2:12 - One Handed Crack 3:42 - How the acquisition of Full Time Filmmaker came to be 8:18 - Landon bought Full Time Filmmaker for $3.5 Million 10:04 - How Landon got the job at Full Time Filmmaker 15:10 - How Landon made 6 figures as a freelancer 16:03 - Balancing freelance work and Full Time Filmmaker 19:59 - How Full Time Filmmaker has changed since being acquired by Landon 22:21 - How to be a good manager 26:27 - What Landon looks like in new hires 30:31 - Building company culture 33:43 - How the Full Time Filmmaker reacted to the acquisition 37:39 - How to immediately make your videos better 39:51 - Advice to upcoming creators 41:43 - You improve overtime 44:11 - Life is too short to not do the things you want to do 46:59 - Social Media is a highlight reel 48:36 - What makes a great story 50:51 - How to pull yourself out of a low moment 52:54 - How to monetize your personal brand with digital products 1:01:00 - Different ways to monetize as a creator 1:03:34 - The YouTube strategy for Full Time Filmmaker 1:08:25 - Dealing with haters 1:11:10 - There’s enough success for everyone 1:14:06 - Title and Thumbnail strategy for YouTube 1:16:49 - Landon’s work-life harmony 1:19:42 - Creating content for yourself vs. the algorithm 1:22:15 - Advice to your 18 year old self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Nov 26, 2024 • 1h 11min

135. From Moms Basement to MILLIONS of Views: The Story of Brady Bessette

What's up Rock Nation, today we welcome Brady Bessette. In this episode we dive deep into Brady's YouTube journey, how he's balanced YouTube and his cinematography career, and what he feels makes an incredible DP. Brady is a Cinematographer and lighting extraordinaire! Whether it's on YouTube or making movies, Brady just wants to create. This was our first podcast ever outside, so we hope you enjoy! The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.thecreatorcoach.com/pricing-guide Collab with Artlist and get 2 extra months for free here: https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 Join our Discord! https://discord.gg/xgEAzkqAvs Kostas’ Amazon Storefront: https://amzn.to/3GhId25 Concert Photography Masterclass: www.kostasgarcia.com/masterclass Chase’s Totality LUT pack: https://www.chasealexanderfilm.com/color/totalitylutpack COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Trailer 0:54 - Intro 2:03 - One Handed Crack 3:43 - Brady’s first big YouTube video 5:24 - Motion Array 5:53 - Brady started making videos in his mom’s basement 6:23 - Creators need time to be bored 6:52 - Brady’s vlogging era 7:44 - When YouTube pressure hit 8:58 - Understanding his YouTube audience 9:58 - Brady was a fraud 11:09 - Brady posted on YouTube for 2 years straight without missing a week 12:35 - YouTube lead to DP work for Brady 13:34 - Brady’s first brand deal 15:24 - The business side of YouTube 17:32 - Brady hates YouTube 17:50 - Brady’s outsourcing system 18:23 - Brady’s process for YouTube videos 21:20 - Brady talks camera gear 23:33 - Brady’s process evolution on YouTube 24:40 - Brady gets nerdy about lighting 26:17 - The role of a DP 28:03- How Brady decides the lens he wants to shoot with 30:50 - When Brady decides to try something new 31:55 - Prep days 33:59 - Story is #1 priority 34:57 - How important pre production is 35:56 - Balancing YouTube and being an actual DP 37:29 - Repurposing content for Social Media and YouTube 38:36 - The most slept on gear for a DP 40:42 - Why soft light sucks 42:11 - Brady stopped playing it safe 43:18 - Why Brady doesn’t shoot wide open 45:08 - The importance of learning all aspects of filmmaking 47:47 - What makes a great gaffer 48:50 - Brady wants to scale 50:23 - Brady dropped out of college 52:24 - Brady gave himself 2 years to make this career work 54:35 - You have to have delusional confidence 57:40 - How to get to the next level in your career as a DP 59:49 - Dealing with burnout as a creator 1:03:34 - No longer wanting to be a gaffer 1:04:19 - What Brady hopes to take into 2025 1:06:42 - Why Brady doesn’t really watch YouTube 1:08:35 - Where Brady draws his inspiration from 1:09:27 - Advice to your 18 year old self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Nov 19, 2024 • 1h 50min

134. How Mark Bone is Taking CBUM’s 6th Mr. Olympia Win to Netflix

What's up Rock Nation, today we welcome the Documentary Filmmaker Savant Mark Bone. Mark just finished filming Chris Bumstead capture his 6th Mr. Olympia title, for their new documentary "The Standard." In this episode, we talk to Mark about what makes a great documentary, what it was like to film CBUM for the past year, and his YouTube journey. Download the full 2025 Artlist Trend Report here: https://artlist.io/blog/trend-report-2025/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 Check out Mark here: https://www.instagram.com/markandrewbone/?hl=en https://www.youtube.com/@UC4exYtWOlHd4mL-owyyA12w https://markbone.com/ The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.thecreatorcoach.com/pricing-guide Collab with Artlist and get 2 extra months for free here: https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 Join our Discord! https://discord.gg/xgEAzkqAvs Kostas’ Amazon Storefront: https://amzn.to/3GhId25 Concert Photography Masterclass: www.kostasgarcia.com/masterclass Chase’s Totality LUT pack: https://www.chasealexanderfilm.com/color/totalitylutpack COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Trailer 0:56 - Intro 2:12 - One Handed Crack 3:34 - How The CBUM doc came to life 6:03 - What makes an incredible documentary 8:06 - How Mark figured out the structure of the CBUM doc 12:21 - Mark didn’t know who CBUM was before filming 14:21 - Artlist Trends Report 2025 16:14 - Sitting in on CBUM’s therapy sessions 19:07 - How to build trust 22:57 - The perfect documentary crew size 25:37 - Balancing Filming and Directing 29:15 - How Mark lights documentaries 32:51 - When Mark shifted from commercial to documentary filmmaking 35:25 - How to get your films funded 40:19 - How Mark was making money when he was first starting out 43:49 - How to build out a “Scene” in a documentary 47:40 - Reviewing Dailies 50:05 - Mark’s go-to camera setup for documentaries 51:32 - Canon C70 vs. Sony FX6 54:07 - Why Mark hates the Sony FX9, but loves the FX6 57:31 - The best shot of Mark’s career 59:49 - Tips for lighting interviews 1:01:57 - Best interview tips 1:03:14 - How to get your subjects to say what you want 1:06:58 - Mark’s favorite B ROLL lens 1:08:45 - Mark’s favorite scene in the CBUM doc 1:10:01 - What Mark hopes the audience takes away from the CBUM doc 1:12:10 - What inspired Mark to create “Art of Documentary” 1:15:28 - The structure of A.O.D. 1:18:14 - What beginner documentary filmmakers are getting WRONG 1:21:53 - How to create a trailer 1:24:40 - What the big streamers like Netflix are looking for in documentaries 1:28:58 - Mark’s decision to start YouTube 1:35:31 - Mark’s first YouTube brand deal 1:37:53 - Going ALL-IN and staying consistent with YouTube 1:39:23 - Advice for someone wanting to start YouTube 1:40:42 - How Mark decides what videos to make on YouTube 1:42:47 - How Mark avoids burnout 1:45:32 - The biggest opportunity that has stemmed from YouTube 1:47:28 - Advice to your 18 year old self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Nov 14, 2024 • 1h 18min

133. From Fired to Filmmaker: How a Setback Turned into a Dream Career w/ Jonny Roams

What's up Rock Nation, today we welcome travel filmmaker and photographer Jonny Roams. We talk to Jonny about being let go from his job in the medical field, to then becoming a full time travel filmmaker and photographer. Jonny touches on how he's dealt with and overcame the feelings of imposter syndrome, as well as, how to find your style as a creator. Check out Jonny here: https://www.instagram.com/jonnyroams/?hl=en https://www.youtube.com/ @JonnyRoams The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.thecreatorcoach.com/pricing-guide Collab with Artlist and get 2 extra months for free here: https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 Join our Discord! https://discord.gg/xgEAzkqAvs Kostas’ Amazon Storefront: https://amzn.to/3GhId25 Concert Photography Masterclass: www.kostasgarcia.com/masterclass Chase’s Totality LUT pack: https://www.chasealexanderfilm.com/color/totalitylutpack COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps 0:00 - Trailer 0:38 - Intro 2:07 - One Handed Crack 3:02 - How buying a Leica changed Jonny’s Creative Process 5:01 - When Jonny found his style as a photographer 6:55 - Where Jonny Goes to Shoot Photos 7:53 - Looking at Photobooks Helped Jonny Shift His Mindset 10:00 - Telling a Story Through Photography and Connecting w/ Viewer 11:04 - How to Find Your Style as a Photographer 12:52 - How Jonny’s Porsche has Opened Doors for His Content 14:57 - Remodeling His Porsche 15:55 - The Process of Buying His Porsche 17:08 - Driving Home from Arkansas 18:09 - How Much Living in Utah Inspires Him 18:45 - Why Dropping Out of College was the Right Decision 19:40 - Going All in Early 21:03 - His Reaction to Getting Let Go From His Job 23:13 - Locking in Retainer Clients 24:48 - Impostor Syndrome 26:11 - Having the Right People Around You 27:11 - The Creative Community in Salt Lake 28:33 - Getting a Yes from Sony 30:30 - His Upcoming Project with Sony 31:15 - What Jonny’s Future Looks Like 31:43 - Short vs Long-Form Content 33:05 - Turning Down Deals & Knowing Your Audience 35:15 - Positioning Tips for Photographers & Jonny’s Outreach Strategy 37:58 - The Decision to Make Digital Assets 38:20 - Making Presets 41:40 - Something Jonny Learned the Hard Way (Contracts) 44:00 - Percentage Breakdown of Jonny’s Income 45:19 - Licensing is Slept On 48:30 - Jonny’s Youtube Journey & Finding a Home in Utah 51:52 - How Having a Kid Changed Jonny’s Life 53:01 - Advice for Parents Trying to Stay Creative 54:33 - Spending More Time w/ Family 56:38 - What Sparked Jonny’s Dream 58:40 - Reminiscing on His Journey & Sony Kando Impostor Syndrome 59:46 - Jonny Didn’t Realize He Hit 10k Subs on Youtube 01:01:50 - Advice for Filming By Yourself 01:02:45 - Go-To Camera Set-Up 01:04:11 - How Often Jonny Wants to Post on Youtube 01:05:21 - FujiFilm vs Leica 01:06:50 - Jonny’s Thoughts on the Q43 01:07:56 - Compression Doesn’t Really Exist 01:09:22 - Jonny’s Daily Routine as His Own Boss 01:10:28 - Jonny Shoots Photos Everyday 01:10:44 - Everything in Utah is So Close 01:12:46 - Where Jonny’s Love for Cars Came From 01:15:00 - Creating a Car Community 01:16:53 - Jonny’s Advice to his 18 Year Old Self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Nov 5, 2024 • 1h 46min

132. Why Most Creators FAIL at Monetizing Their Brand & How You’re Sabotaging Your Success w/ Tom Noske

What's up Rock Nation, today we welcome Tom Noske to the show. Tom is a content creator and endurance athlete from Melbourne, Australia. Over the last few years has built his personal brand to around teaching other creatives how to monetize their following. He has created a business for himself that generates over 7 figures a year, with over 80% profit margins - pretty impressive stuff! On this episode, we get to talk to Tom about his journey to get to where he is today, and how creators can do the same. Check out Tom here: https://www.instagram.com/tomnoske/ https://www.timetobuild.live/training?fbclid=PAZXh0bgNhZW0CMTEAAaYx0tCr_Crz6PmtSDfsMTjh0eywqXIBYFJuamfZYj_GTfsCZ2AX5YXe9-Y_aem_ifnFtxQgBUlrlA_fQIf2aw The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.thecreatorcoach.com/pricing-guide Collab with Artlist and get 2 extra months for free here: https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 Join our Discord! https://discord.gg/xgEAzkqAvs Kostas’ Amazon Storefront: https://amzn.to/3GhId25 Concert Photography Masterclass: www.kostasgarcia.com/masterclass Chase’s Totality LUT pack: https://www.chasealexanderfilm.com/color/totalitylutpack COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Trailer 0:57 - Intro 2:43 - Tom’s first lesson he would teach his younger self 4:15 - Tom’s first product 7:01 - Tom’s Mindset Shift 10:48 - Becoming comfortable with being yourself on camera 12:46 - If you’re passionate about your content, it will never work 17:13 - How to rebrand 21:50 - The biggest personal brands in the world 24:55 - Kevin Hart’s Personal Brand 27:13 - How to structure content creation to avoid burnout 32:30 - Hurdles Tom had to overcome early on in his journey 35:30 - How to improve speaking to the camera 39:40 - Life and progress is not linear 45:37 - To ice bath or not to ice bath, that is the question 46:48 - How to build your dream life from the start 49:09 - Tom’s Cohort “Time To Build” 57:24 - How Tom ensures customer success 1:00:20 - Mistakes Tom made early on 1:02:33 - Selling a product doesn’t make you a bad person 1:05:23 - The desire to make money is not bad 1:08:03 - Biggest mistakes creators make 1:14:07 - Tom’s Newsletter Strategy 1:19:37 - Advice to creators looking to monetize their audience for the first time 1:25:13 - Tom’s experience with working with mentors 1:28:57 - The best lessons Tom’s learned from his mentors 1:32:02 - How Tom’s cohort evolved so he could charge 4X the price 1:34:48 - Challenges Tom has faced as his business has grown 1:41:19 - How Tom plans to buy a $10,000,000 house 1:43:06 - Tom’s advice to his 18 year old self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Oct 29, 2024 • 1h 21min

131. 19 Years at Google: Her Winning Strategy for Brands to Dominate YouTube

What's up Rock Nation, today we welcome Emma Jennings to the show. Emma helps our biggest advertisers tell great stories on YouTube. She is part strategist, part creative director - with a little bit of a producer hat thrown on for good measure. She helps brands understand the wild world of YouTube: where they should play and how to make stuff that people will actually want to watch, share, and spend time with. With over 15 years' experience consulting with Fortune 1000 companies, Emma brings deep product knowledge across digital media and Google advertising offerings. Check out Emma here: https://www.linkedin.com/in/emma-jennings-709498a/ The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.thecreatorcoach.com/pricing-guide Collab with Artlist and get 2 extra months for free here: https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 Join our Discord! https://discord.gg/xgEAzkqAvs Kostas’ Amazon Storefront: https://amzn.to/3GhId25 Concert Photography Masterclass: www.kostasgarcia.com/masterclass Chase’s Totality LUT pack: https://www.chasealexanderfilm.com/color/totalitylutpack COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Trailer 0:56 - Intro 2:19 - One Handed Crack 3:26 - Visiting Dude Perfect HQ 4:17 - What Makes Dude Perfect Special 6:00 - Creator Lead Brands vs Traditional Media 7:34 - What micro influencers can learn from the biggest creators 8:26 - What YouTube metrics are most important 10:53 - What Brands can learn from Creators 11:23 - 40% of people consider themselves a creator 13:47 - What Emma learned from Directing her first Short Film 17:20 - Organized Chaos 19:10 - Don’t wait to act on your ideas 21:15 - Working with large studios 22:07 - Movie Making is actually the marketing 23:45 - How the landscape of marketing has changed over the last 2 decades 27:50 - When Emma starting focusing on YouTube 29:29 - How conversations with big brands goes 31:08 - Our pitch for 505 32:17 - Expectations from big brands when it comes to success on YouTube 35:04 - How BTS content and creators have come into marketing 40:44 - How Burberry is winning with long and slow ads 42:30 - HULU’s success with ambient rooms ads 45:03 - How Emma’s consulting strategy has evolved 47:48 - YouTube is the number 1 streamer 51:06 - What makes YouTube unique 56:49 - Organic vs. Paid content 1:00:25 - Brand Lift Surveys 1:01:22 - How Emma continues to raise the bar 1:02:34 - The Glad Press and Seal ad that CRUSHED 1:06:15 - How creators get selected to work with brands 1:08:26 - What KPI’s are used to determine success 1:09:43 - What Emma has learned about leadership 1:12:17 - The best advice Emma has received 1:13:27 - Biggest challenges Emma has faced during her time at Google 1:14:46 - Balance data and creativity 1:17:12 - YouTube is the world's largest focus group 1:18:11 - What risks do brands face if they don’t embrace YouTube 1:19:09 - Advice to your 18 year old self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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