136. He Gambled $3.5 Million on The Creator Economy, here's what happened

What's up Rock Nation, today we welcome Landon Bytheway. In this episode we talk to Landon about his recent acquisition of Full-Time Filmmaker, going from freelancing to taking over a company, and how his whole business is structured.

Check out Landon here:

https://www.instagram.com/landonbtw/

https://www.youtube.com/ @fulltimefilmmaker  

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide

Join our Discord! https://discord.gg/xgEAzkqAvs

Take your photos to the next level with Kostas' Lightroom Presets:

https://www.kostasgarcia.com/store-1/p/kglightroompresets

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

Colorgrade your footage like a pro with Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Concert Photography Masterclass:

www.kostasgarcia.com/masterclass

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Timestamps:

0:00 - Trailer

0:52 - Intro

2:12 - One Handed Crack

3:42 - How the acquisition of Full Time Filmmaker came to be

8:18 - Landon bought Full Time Filmmaker for $3.5 Million

10:04 - How Landon got the job at Full Time Filmmaker

15:10 - How Landon made 6 figures as a freelancer

16:03 - Balancing freelance work and Full Time Filmmaker

19:59 - How Full Time Filmmaker has changed since being acquired by Landon

22:21 - How to be a good manager

26:27 - What Landon looks like in new hires

30:31 - Building company culture

33:43 - How the Full Time Filmmaker reacted to the acquisition

37:39 - How to immediately make your videos better

39:51 - Advice to upcoming creators

41:43 - You improve overtime

44:11 - Life is too short to not do the things you want to do

46:59 - Social Media is a highlight reel

48:36 - What makes a great story

50:51 - How to pull yourself out of a low moment

52:54 - How to monetize your personal brand with digital products

1:01:00 - Different ways to monetize as a creator

1:03:34 - The YouTube strategy for Full Time Filmmaker

1:08:25 - Dealing with haters

1:11:10 - There’s enough success for everyone

1:14:06 - Title and Thumbnail strategy for YouTube

1:16:49 - Landon’s work-life harmony

1:19:42 - Creating content for yourself vs. the algorithm

1:22:15 - Advice to your 18 year old self

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/