I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books
Nov 28, 2011 • 1h 2min
The One With Ryan Deiss (Idea Incubator) - I Love Marketing With Joe Polish And Dean Jackson - Episode #46
Posted in BlogPodcast Play Audio Ryan stops by the I Love Marketing hotel room studio Dean and Joe ask Ryan about his biggest lessons Ryan shares how to tell if you’re CEO material PLUS: Ryan shares the most valuable METRIC to track Download MP3 | Transcript
Nov 21, 2011 • 58min
The One With Craig Ballantyne (Early to Rise) - I love Marketing With Joe Polish And Dean Jackson - Episode #45
Posted in BlogPodcast Play Audio Dean and Joe interrogate the editor of Early to Rise Craig shares his best strategies for engaging by email How to get in the groove of writing great content every day PLUS: How to immediately re-engage your email readers Check out Craig’s “12 rules for my life” article at EarlyToRise.com Download MP3 | Transcript
Nov 14, 2011 • 1h 1min
The One With Jon Benson (Video Sales Letters) - I Love Marketing With Joe Polish And Dean Jackson - Episode #44
Posted in BlogPodcast Play Audio Dean and Joe grill Jon Benson on the success of video sales letters How Jon took his conversion rate from 1% to 6% on his sales page The most important elements of video sales letters PLUS: Jon shares his favorite psychological triggers 3X Marketing Formula Download MP3 | Transcript
Nov 7, 2011 • 1h 3min
The One About Your "Before Unit" - I Love Marketing With Joe Polish And Dean jackson - Episode #43
Posted in BlogPodcast Play Audio Dean shares his strategic mindset for the Before Unit How to think about your advertising and marketing budget The distinction between compelling and educating PLUS: How to create money-making “oil wells” in your business Download MP3 | Transcript
Oct 31, 2011 • 1h 6min
The One About How To Create Compelling Ads, Postcards, Fliers and Sales Letters. - I Love Marketing With Joe Polish And Dean Jackson - Episode #42
Posted in BlogPodcast Play Audio Dean shares his 7-point checklist for creating compelling ads Creating a prospect vending machine vs slot machine Making your ads more responsive by going a little upstream PLUS: The three most important words for every ad you write Download MP3 | Transcript
Oct 24, 2011 • 1h 2min
The One About Sequenced Mailing Strategies - I Love Marketing With Joe Polish And Dean Jackson - Episode #41
Posted in BlogPodcast Play Audio Joe shares a great letter sequence for collecting money The story and strategy behind a $3,000,000 letter sequence The most profitable thing to do when you find an ad that works PLUS: When to stop mailing a profitable letter or postcard Download MP3 | Transcript
Oct 17, 2011 • 1h 2min
The One About Even More Ways To Use Recorded Messages - I Love Marketing With Joe Polish And Dean Jackson - Episode #40
Posted in BlogPodcast Play Audio How Joe use recorded messages to reduce refunds Dean shares a killer formula that may work for your yellow pages ad How to use recorded messages whenever you’re hiring people PLUS: A cliffhanger ending… Download MP3 | Transcript
Oct 10, 2011 • 1h 8min
The One About Free Recorded Messages - I Love Marketing With Joe Polish And Dean Jackson - Episode #39
Posted in BlogPodcast Play Audio Dean and Joe share their first free recorded message experiences How Dean got 3x as many calls on the same ad using 3 words How Joe used Free Recorded Messages to cut refunds in half PLUS: Advice on how to get started with your own messages Download MP3 | Transcript Click Here to get your own Free Recorded Message Hotline!
Oct 2, 2011 • 1h 8min
The One About Target Markets and Mafia Offers - I Love Marketing With Joe Polish And Dean Jackson - Episode #38
Dean and Joe talk about how to choose a target market How nutrisystem shot up the stock charts Why some offers are exponentially better than others PLUS: How to make offers your prospects can’t refuse Download MP3 | Transcript
Sep 26, 2011 • 1h 13min
The One With A Live Audience(Phoenix I Love Marketing Event!) - I Love Marketing With Joe Polish And Dean Jackson - Episode #37
Posted in BlogPodcast Play Audio Dean and Joe record live from the I Love Marketing event in Phoenix How to think about your Mafia Offer Joe shares how to get a “foot in the door” with important prospects PLUS: 2 super-easy orchestrated referral strategies Download MP3 | Transcript
