I Love Marketing

Posted in BlogPodcast Play Audio Dean & Joe share an intimate moment They talk about their remarkable experience on Saturday night (it’s not what you think) Spending money in all the wrong places Having a vision for what the experience could be Looking for ways to surprise and delight Plus some ‘dream come true’ homework for you Links mentioned in this episode: Hotel Impossible on Travel Channel Anthony Melchiorri @AnthonyHotels Ipic Theaters Hans Brinker [...]

Posted in BlogPodcast Play Audio Joe talks about entering the conversation that’s happening in people’s mind Dean exposes Ken Fisher’s pitch Great examples of profit activator #2 How to figure out what’s going on in people’s head Joe talks about the importance of making it about your consumer Dean talks about his process Download MP3 | Transcript

Posted in BlogPodcast Play Audio Pricing psychology and how to raise your prices by 10% Assets that everybody has that can easily be deployed 3 things that are very easy to implement that can have a dramatic impact How to lose 40% of your revenue and still maintain the same bottom line profit Why you can’t be the low cost leader Download MP3

Posted in BlogPodcast Play Audio Brendon talks about learning how to market a message Seeing yourself as an expert People’s willingness to pay for knowledge Succeeding more and demanding more Raising people’s level of ambition What makes great videos Structuring your expertise in frameworks Activating the 10 human drives that make you feel alive Download MP3 | Transcript

Posted in BlogPodcast Play Audio Joe shares some insights from Richard Branson and his trip to Necker Island Why it makes sense to pay to play Having the willingness to do the things that others aren't ready to do Asking and getting recipes The incredible value of asking the right question Download MP3 | Transcript About Our New Comments System – Link To The Page Where [...]

Posted in BlogPodcast Play Audio Frank talks about his first time. The state of the Internet Reverse engineering your life Advice on how to get your shit together Delivering results in advance Making sales without talking to people Download MP3 | Transcript

Posted in BlogPodcastPlay Audio Eben talks about words that trigger emotional responses How to move the free line The pitfalls of putting your image over results Why most people hate marketers The importance of overcoming human psychology and the scarcity mindset Joe probes Eben about being cocky and funny MP3 | Transcript

Posted in BlogPodcastPlay Audio Dave explains what GENIUS is and what a leadership REALLY is What the 3 Laws of Performance are and how to use them to LEAD Why 'how you occur to yourself' can change everything for you Dave explains what GENIUS is and what leadership REALLY is The Dark Side of Leadership…and how to harness it MP3 “Leadership cannot be built on [...]

Posted in BlogPodcast Play Audio Dean goes through the 8 profit activators you can “trigger” in your business starting right now How to narrow your focus and select ONE target market (at a time) How to use direct response offers to compel prospects to call yOU How to patiently and systematically educate and motivate prospects to meet you…when they’re ready MP3 Download the Report:

Posted in BlogPodcast Play Audio Joe spends the first 10 minutes talking about his genius networking in LA The importance of taking free days What leads to half businesses Dean talks about trivial pursuit and his take on multi-tasking Joe talks about having a baby and the pain of childbirth. MP3 | Transcript