

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Jan 19, 2015 • 1h 8min
Joe Polish and Dean Jackson Discuss A Simple 3 Part Marketing Formula - #184
In episode 184, Dean and Joe discuss: Behind-The-Scenes Of A Health And Nutrition Empire: Joe shares the money-making and marketing strategies he discovered as Bill Phillip's marketing consultant on-and-off for over a 13 year period! The elegant idea Joe gave Bill Phillips that led to Bill granting over 575 children's wishes and receiving their highest award One of the most effective ways to present and sell your products and services (If you use what Joe shares here, it bonds your prospects and customers to you and has them see you as the most trustworthy company to do business with over almost every other competitor in your industry) Joe's #1 strategy for creating an E.L.F.™ (Easy, Lucrative, and FUN!™) money-making machine that does a lot of your marketing and selling FOR you (It takes a little bit of time to set up, but once you have it created the payoff is HUGE!) Joe reveals the story behind Bill Phillips "Physique Transformation Contest" and "Body Of Work" documentary How Joe came up with "The New Theory Of Evolution" which became the visual communication and famous brand logo for Bill's company Experimental and Applied Sciences (EAS) THE $4,000,000+ FORMULA: Using this 3-part marketing formula could be worth a BIG cash windfall to you (Joe originally shared this formula with Bill Phillips and it helped make Bill's company an additional $4.5 million!) http://ILoveMarketing.com/184

Jan 15, 2015 • 47min
Peter Diamandis on Thinking Big and Bold
Here are some of the points discussed in Dr. Peter Diamandis' Presentation on having a BOLD and Abundance Mindset Evidence Of Abundance: Why were are working less, increasing our standard of living, reducing poverty, accessing more and more technological capability for far cheaper than ever before, living longer than ever, are safer than ever, and living in the most peaceful time in history. The Secret Of How Billionaires Think: Peter Diamandis sat down with four billionaires - Larry Page, Elon Musk, Jeff Bezos, and Richard Branson - and after asking them questions, he discovered 6 "Thinking At Scale Strategies" they use to think big and act boldly. Here's what they are... How to go from "I have an idea" to a $1 billion company in just 2 years time (It's possible today. Here's the reason why AND what you can do right now to ride the billion dollar wave...) Insights into the 8 innovation principles Google uses for having people from around the world help solve their problems, iterate fast, and impact millions of lives Peter shares his 6 D's framework that simplifies technology and gives you and your business the power to predict where technology is going 4 critical insights for being more innovative, staying ahead of competitors, and having a 10x mindset 3 key questions to ask yourself if you want to grow globally, go exponential, and take advantage of the latest cutting edge technologies Get Peter Diamandis' new book Bold here: http://ilovemarketing.com/peter-diamandis-bold/

Jan 12, 2015 • 54min
Interview With Jon Webel On The Power of Digital Direct Mail and EDDM
In episode #182 Joe Polish, Joel Cohen and Jon Webel discuss: Joe's #1 stealth marketing method that gives you a huge advantage over your competitors How to potentially double, triple, or even quadruple your business using direct mail A technology you can use to increase your sales (This "extreme customization" creates tailor-made, engaging messages that fit your prospects and customer almost perfectly) A strategy Joe taught one of his past clients that brought in an additional $3,000,000.00 in revenue and how you can use it today to generate a BIG cash windfall One of the most successful lead generation offers you can use that increases the number of people coming to you asking "When can I pay you to start?" instead of "How much do you charge?" How to get paid higher prices, increase your repeat business, and and have more customers and clients referred to you The Power of Personalization: How to increase the relevance of your message in a way where customers and prospects can't ignore you 600% INCREASE IN RESPONSE: A simple change you can make to your messaging that increased one business owners response rates by 600%... What every business owner and marketer should know about "Every Door Direct Mail" (How it works, why it differentiates you, and how to do it right OR have it done right FOR YOU...)

Jan 7, 2015 • 58min
Interview with Dr. Alan Christianson About The Adrenal Reset Diet And Why So Many People Struggle To Lose Weight
Joe Polish interviews Dr. Alan Christianson and they discuss: Joe Polish interviews Dr. Alan Christianson and they discuss: Why the strategies most people use to lose weight cause them to gain MORE weight STRESS AND FAT: The connection between stress and gaining weight (what you need to know) The reason we put on pounds and how to go from storing fat to burning fat faster If you've struggled with weight loss and been told it's genetics, Dr. Christianson shares how your weight is connected to your adrenal hormones - NOT genetics... The truth about calories: What they are and why counting them doesn't work Eat MORE Carbs?!: Dr. Christianson shares the right time to eat carbs that actually helps you lose weight and balance your hormones How to get your body back to its natural thin state (and keep it there!) The 4 causes of weight gain (These causes cause you to gain weight more easily, deprive you of fat burning, and are the source of weight struggles. Dr. Christianson explains what you can do to transform these causes of weight gain into fast fat loss...) What gluten is, what it does to your body, and why gluten-free is NOT necessarily healthy What foods to avoid and what foods to eat if you want to sleep better, have more energy and drop the pounds A simple quiz you can take online that helps you get more control of the fat making hormone that causes you to gain weight What you need to know about your thyroid and your adrenal gland (and how the right diet could improve both!) Simple steps you can take to put yourself back on track and better your health IS YOUR BODY PROGRAMMED TO PUT ON POUNDS?: Our bodies are designed for a past time that doesn't exist anymore and to hold onto fat to protect us from falls, fractures, and famine. Dr. Christianson shares how to turn off your body's "survival mode button" and flip on the fat loss switch

Dec 29, 2014 • 1h 9min
Dean interviews Yuri Elkaim, Author of the New York Times Bestseller "The All Day Energy Diet" - #182
In episode 182, Dean Jackson interviews Yuri Elkiam and they discuss: Yuri shares how he went from being a professional soccer player...to bed..to no hair on his head! Dean and Yuri talk about the importance of great titles Sneaky foods that rob you of your energy Simple things you can do today to feel more energy right away Exactly how to eat for All Day Energy

Dec 16, 2014 • 1h 7min
Opher Brayer On How A Sense Of Urgency Can Increase Your Performance And Success
In episode #181, Joe and Dean interview Opher Brayer and discuss: * The importance of having a sense of urgency and how it increases your performance and success * How entrepreneurs can utilize their knowledge and experience and match it to the needs of the marketplace * The coming changes in technology and the keys to developing your unique talents if you want to avoid being obsoleted * Opher takes you through a process for positioning yourself and redefining what you do * Four steps you must practice daily if you want to develop multidisciplinary talents http://ilovemarketing.com/181

Dec 1, 2014 • 1h 5min
Joe Polish and Dean Jackson's Best Strategies To Become A Highly Paid Speaker - #180
In episode #180 Joe and Dean discuss: Joe and Dean discuss many ways you can get highly paid to speak (even if you never want to speak on stage) The most responsive way to present your products and services What speaking really is and how to unleash the potential money in your voice How to get paid by having OTHER PEOPLE speak Dean shares how he got started (and became successful) in Real Estate If you're scared to speak, Joe tells you what you can do... Sales Secrets Of Master Presenters: Dean reveals the tricks, techniques and strategies super-successful speakers use to more easily make more sales A powerful way to package up your message, make more money, and impact the world http://ilovemarketing.com/180

Nov 25, 2014 • 46min
Jon Butcher and Kenny Aronoff Interview on 8 Health and Fitness Secrets
In episode #179 Joe Polish Interviews, Kenny Aronoff and Jon Butcher and they discuss: * 8 health and fitness secrets from one of the most sought after and respected drummers in the world (Kenny's played drums for Elton John, Paul McCartney, Rod Stewart, Sting, Smashing Pumpkins, Steven Tyler, The Rolling Stones, and many more and HAS to stay healthy physically, emotionally, and mentally. Here's how he does it...) * OPTIMAL HEALTH OVER 40: Health fitness and rituals that keep you strong and fit at 40, 50, 60 and longer * Fight cancer, heart disease, and diabetes with THIS activity * SURVIVING THE ROCK AND ROLL ROAD: How a rockstar like Kenny stays on the straight and narrow even with temptations on every corner * How to be a person of truth and honor (Having a purpose beyond your immediate desires) * The 3 stage life-cycle healthy people focus on during a 24-hour period * A LOW COST WAY TO GET IN SHAPE: Jon shares how to lose fat, build muscle, and get in the best shape of your life on a budget * How Kenny maintains a healthy lifestyle in the least healthy industry on the planet * Jon reveals the fountain of youth (It's a _ _ _ ) * The super simple workout you can do in 7 MINUTES (No more excuses for not working out!)

4 snips
Nov 17, 2014 • 1h 7min
Judy Robinett On How To Connect With Powerful, Influential People - I Love Marketing With Joe Polish And Dean Jackson - Episode #178
In Episode #178 Joe and Dean interview Judy Robinett and they discuss... * How to connect with powerful, influential people (even if you're introverted or scared) * Being "scrappy" and how it can help you creatively connect with successful people * Nothing happens without people. Judy shares how to develop the skill of connecting with others and strategically networking. * How to spot a bad actor who lacks character and avoid letting them into your network * The mistakes people make when it comes to networking and what to do instead * Judy talks about "Power Connectors" and how they connect networks * The dark side of trying to connect and network * What to look for in a networking group to make sure you're not in the wrong room * The 5+50+100 system for developing an integrated, valuable network * Judy shares the 8 ecosystems that help you get to the "right" people * 2 strategies for reaching unreachable people and building relationships with them * How Judy connected and created value for Mark Burnett, Mark Cuban, and other powerful people * Judy reveals The Three Golden Questions that increases your Rolodex and builds deeper, more meaningful relationships * The right ways (and wrong ways) to use social media for making connections http://ILoveMarketing.com/JudyRobinett

Nov 6, 2014 • 1h 41min
Tony Robbins Interview On His New Book: MONEY, Mastering The Game - Bonus Episode - I Love Marketing With Joe Polish And Dean Jackson
Joe Polish and Dean Jackson interview the legendary Tony Robbins and are joined by Robin Sharma, JJ Virgin and Mike Koenigs: Tony shares the story behind "Money: Master The Game" (How the book came about and why Tony wrote it) The 2 core beliefs of the richest people in the world A portfolio and system that makes money in good times, bad times, and ANY market condition The one word secret to earning more, working less, and changing your financial destiny How the wealthiest people in the world prepare for recessions, depressions, and the worst of times (Do this and you'll be secure) Warren Buffet was talking with Tony and he shared the greatest investment anyone can make. Here's what it is... Tony reveals the most powerful strategies from the most brilliant financial minds in the world that anyone can use to win the game of money If you're a business owner, here's a very savvy strategy you can use to get 6x, 7x, even 8x your earnings... The 11 letter secret that grows your money exponentially What Tony discovered from people who make fortunes and KEEP IT (It's not enough to earn money. There's a psychology and a system you must put in place so money works for you while you sleep...) The "Mastery Mindsets" the richest, most successful investors in the world share in common How to take advantage of "bad" times - like a deflation, recessions, and depressions - and turn them into the greatest economic opportunity of your life Tony tells you the three biggest secrets about money most people don't know (This could save you from financial heartache while setting you up for financial success) 2 actions the smartest and best investors in the world take to keep their money safe while growing it like crazy Tony shares the abundant exponential technologies that are being developed to help us live much longer (The #1 fear of baby boomers is not death; it's running out of money while they are alive! Yet, the reality is it's not impossible to turn this around. You can still become financially secure. Tony explains how...) The smart way to think about risk (This is what Richard Branson, Paul Tudor Jones, Ray Dalio and the most successful people in the world do to make sure they never lose long-term...) THE PSYCHOLOGY OF MONEY: What money REALLY is and how to use it to make your dreams come true TURNING $30 MILLION INTO $2 BILLION IN 2 YEARS: What Tony learned from Kyle Bass (You can use this strategy in your own life to change your financial life) The #1 thing you can do to create a MONEY MACHINE that gives you the greatest combination of safety and return on investment 3 ways to create BREAKTHROUGHS in your finances, relationships, health, and any area of your life


