I Love Marketing

Episode 201: Joe Polish interviews Zappos CEO, Tony Hsieh Personal and Emotional Connection (PEC): Customer Service is more about an attitude and the ability to help a customer and go above and beyond. The long-term vision & values are dictated from the top, but then, most of the decision making comes from the frontline employees, because they're the ones that are closest to the customers anyway. How can we create that environment and what processes can we have where employees feel like they not only have permission but are encouraged to just be themselves and let their true individuality and creativity shine? Definition of 'Brand': A shortcut to an emotion or a set of emotions. Consumers/customers are in control of your brand. Hire for Culture: "We have these 10 core values, and we want people that basically have the same personal core values."

Show Notes: How Myra became one of the top experts in the world on preserving wealth and inheritance The right way (and wrong way) to leave wealth and assets to your children, family or loved ones Myra shares the one word difference between wealth creators and inheritors The #1 appeal you can offer and market to people who have money Challenges inheritors face and strategies for overcoming them Navigating family issues that come with inheritance and wealth Myra clarifies the biggest inheritance myths and misconceptions The safest way to become wealthy (and dangers to watch out for) How to use money to solve problems, enhance your quality of life and create more freedom

http://ILoveMarketing.com/ButiYoga Bonus Episode: Bizzie Gold and Crystal Palermo talk about the health benefits physically and emotionally related to doing Buti Yoga Link To Video On Youtube https://www.youtube.com/watch?v=D04-kOiTb30 Show Notes: What is Buti Yoga: Yoga with tribal dance with awesome music Yoga: The Science of the mind and body, and the means to unite Buti: Cure to something hidden or kept secret Website: ButiYoga.com

The most interesting and the most un-interesting thing to one of the world's greatest artist The energy it takes to think big vs. to think small The definition of "ART" Essential Strengths & Qualities for Success How to know when you've reached the top & how to be really lucky

Episode 198: The best book ever written about Internet Marketing...published before the internet existed! Michael shares ADVANCED ways to think about lists, offers and copy Key differences between ""opportunistic"" and ""committed"" customers On your opt-in buttons, use these two proven phrases to increase your conversions: ""_____ _____ _____!"" OR ""_____ _____!"" The biggest marketing obstacle business owners face and how to overcome it in a way that creates deeper customer relationships A psychological secret Nelson Mandela knew that could transform your business

Episode 197: The #1 thing you can do once someone buys your art that helps you become more well-known The Artists Three Tools (How to use them to better understand your collectors, differentiate your art and create an unforgettable experience) Down to earth strategies for positioning you and your art Why you should avoid ""waiting to be discovered"" (It happens once in a while, but do THIS instead to increase your chances of having your work discovered...) A simple, honest way for you to get more business and referrals What Damien Hirst knows about selling his art The Art of Marketing: How your story can become the basis for your art The number one question on all collectors and customers minds 3 things you need in order to sell more of your art How to expand your gifts and impact the world The way to get a complete marketing education for free"

Joe talks about his exploration into the art world The commonalities between entrepreneurship and art Dean and Joe discuss "The Wisdom Bookshelf" One of the best books you can read to feel less overwhelmed A transformative method and mindset for tidying up your life How to clear your mind of clutter and experience more freedom Leave a comment here: http://ILoveMarketing.com/196

Show Notes: * From Record Collecting Hustler to Marketing Maven: Eelco shares his journey to internet marketing and business success * Eelco reveals strategies and techniques that are working right now for increasing revenue, subscribers and more * The Power in Non-Sexy: Simple, non-fancy, timeless tools and models you can use to achieve extraordinary growth * Eelco gives you three techniques for taming the technology monster (If you are addicted to checking email, Facebook and so on, you HAVE to hear this...) * The Healthy Growth Triangle: 3 steps to scale your company, increase your profits and have a greater life * Personal development habits that make you happier, more relaxed and more productive * What Eelco learned from Richard Branson and Warren Buffett that can make you more successful * Everyone has a gift. Here's how to find out what YOUR gift is and what to do once you find it * The most important thing to do when you are starting out as an entrepreneur (and what to do if you're already successful) * Eelco's best piece of business advice for creating a life you love Leave a comment here: http://ILoveMarketing.com/195

Episode 194: Jamie Smart Part Two Jamie Smart is an internationally renowned writer, speaker, coach, and consultant. He shows individuals and organizations the unexpected keys to clarity; the ultimate leverage point for creating more time, better decisions and meaningful results. If you haven't heard part One, click here to listen now Show Notes The most effective thing to do when you feel uncomfortable feelings How to make your brain work for you (and not against you) Jamie shares his clarity formula: Clarity = C_______ Minus C_______ The Leadership Delusion: What it is and how leadership really works A secret to listening that makes you more persuasive and powerful The real way to have more confidence, creativity and peace of mind Leave a comment here: http://ILoveMarketing.com/194

Episode 193 Show Notes: What germs can teach you about thinking more clearly 3 kinds of clarity for breakthrough connections and insights A big thinking mistake people make (What to do instead) The Truth About Feelings: How to reduce worry, overwhelm or stress and enjoy your life Jamie shares strategies for thinking 10x more effectively Continued in part 2 Leave a comment here: http://ILoveMarketing.com/193