

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Dec 5, 2017 • 13min
8 Essential Skills for You and Your Kids Success with Richard Rossi - I Love Marketing #312
Learn the traits of high achieving kids and how to assure happiness from Richard Rossi. Richard is the president and executive director of the National Academy of Future Physicians and Medical Scientists. He is also the co-founder of two of the world's largest and most prestigious enrichment programs for high-achieving students having served over 640,000 students from more than 118 countries over 26 years. Here's a glance at what you'll learn from Richard in this episode: Why your child can be so much more than you ever thought possible The two things every parent wants for their child and how to give it to them 8 skills the highest achieving young people in the world have in common How to assure your child's success and happiness in school and life The secret to making sure your child reaches their full potential in life Show Notes: Who is Richard Rossi? Richard's background and story Having kids is hard work Be as strategic in raising kids as you are in business: they are your real future At the end of the day, every parent is looking for the same thing: we all want our children to be safe and happy Peter Diamandis' Exponential Unknowable Future for your kids Richard's interview of Dr. Cherry Murray Dr. Cherry's first pearl of wisdom: Shit happens Second, when shit happens, look for an opportunity Richard's lessons working with over 640,000 high achieving young people What you can learn from the top 1% They have the courage to act in the face of discomfort They are self-managed, self-directed and self-motivated They are goal setters They are strategic in time-management They have great speaking and listening skills They have great negotiating skills They are consistent in their actions They also understand that failure is not an option University of Chicago's amazing research proves these traits correct Just One Chance: Assuring Your Child's Success and Happiness in School and Life Final thought: always be willing to work with your child

Nov 21, 2017 • 1h 19min
Genius Marketing with Dean Jackson and Jason Fladlien - I Love Marketing #311
What is "Genius Marketing?" Jason Fladlien joins Joe and Dean for a conversation about simple ways to get more leads, secrets for becoming a more effective marketer, and more. Jason is co-founder of Rapid Crush, a digital sales and marketing services firm with over a century of combined marketing & business management expertise. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/311. Here's a glance at what you'll learn from Dean and Jason in this episode: How Jason started making money online and why he joined Genius Network and GeniusX (The 100K Group) Jason defines what marketing is and the #1 way to improve almost anyone's life One of the simplest ways to get more leads, more sales and more money The Landing Page Origin Story: How (and why) Dean created the squeeze page Dean discusses the power of "Scale Ready Algorithms" that transform the world Why the highest level entrepreneurs focus on WHAT and WHO, not HOW and DOING… Secrets for becoming a more effective marketer and a better entrepreneur The Road To Financial Success: What stops people and what it takes to succeed

Nov 7, 2017 • 2h 8min
Marketing For True Love with Annie Lalla - I Love Marketing #310
Could you use marketing to find the love of your life? The similarities between dating and marketing are amazing and explored, in depth, in this episode of I Love marketing. Annie Lalla has spent her life studying the world of emotions -mapping the complexities of communication & subtleties of relationships. A philosopher, speaker and a thought leader, Annie is known as the "Cartographer of Love". If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/310. Here's a glance at what you'll learn from Annie in this episode: How to use marketing to find the love of your life Joe and Annie discuss finding Joe's soulmate The similarities between dating and marketing Do opposites REALLY attract? Here's the surprising truth… Annie shares her perspective on true love and intimacy 3 most common mistakes people make when dating Conscious Uncoupling: A healthier way to break up How to transform relationship conflicts in a crucible for love Relationship Depth and Duration: Standing for your partner's growth and greatness

Oct 23, 2017 • 1h 30min
Bluefishing: The Art of Making Things Happen and Making Your Dreams A Reality with Steve Sims - I Love Marketing #309
The Art of Making Things Happen and Making Your Dreams A Reality with Steve Sims, author of "Bluefishing." It's the fascinating adventures of the real-life Wizard of Oz and stories of singing on stage with the rock band Journey, a private dinner at the foot of Michelangelo's David while being serenaded by Andrea Bocelli, breakfast with Oprah Winfrey, and more. Steve is the visionary founder of Bluefish: the world's first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/309. Here's a glance at what you'll learn from Steve in this episode: Anything You Can Imagine and Afford: Getting married in the Vatican. Diving trips to the Titanic. Singing on stage with the rock band Journey. Private dinner at the foot of Michelangelo's David while being serenaded by Andrea Bocelli. Breakfast with Oprah Winfrey. The fascinating adventures of the real-life Wizard of Oz, Steve Sims... The RIGHT way to connect with powerful, influential people and get almost any door opened What to do when you hit obstacles and objections on the way to making things happen Steve gives you two fantastic pieces of advice for overcoming almost any fear you face F*** Vision Boards: Some real talk about making your wildest dreams come true Steve's book marketing campaign and the gifts he's offering with his book.... What Steve does to pull himself out of his comfort zone and lead a super exciting life

Oct 10, 2017 • 1h 1min
Discover Your Massively Transformative Purpose with Peter Diamandis - I Love Marketing Episode #308
Peter Diamandis of XPrize, Abundance 360, and more sat down with Joe Polish to discuss the following: More about Peter's program can be found at http://ILoveMarketing.com/Abundance Billionaires Secrets: 4 things billionaires do different from everyone else (Peter is personal friends with some extraordinary billionaires. Listen as he reveals billionaire secrets almost no one knows…) Mindset Matters: Why we're living during one of the best time in history and what YOU can do to think more abundantly Strategies for getting ahead of the coming technological boom, using rapid change to your advantage and solving the world's biggest problems The Power of Moonshots: How to go 10x bigger, push the boundaries of possibility and make "crazy" ideas a reality Why what you loved doing (and were passionate about) as a kid may hold the key to your ultimate success 2 powerful pieces of advice for companies that want to grow FASTER (PLUS: Peter's advice for turning around any struggling company) Your Massively Transformative Purpose: How to accomplish meaningful, inspiring, significant and world changing goals Peter talks about the newest, emerging technologies every entrepreneur needs to be aware of (Including autonomous cars, Blockchain, genomics and more….) How negative news hijacks our brain and what you can do to take back control of your thinking Going From Idea To Billions: How entrepreneurs can turn emerging technologies into the next billion dollar businesses

Oct 9, 2017 • 1h 20min
Should You Date Nate: A Behind-The-Scenes Look At One of The Most Bizarre Dating Profiles Ever - I Love Marketing #307
Copywriter Nate Rifkin wrote a sales letter offering himself as a date to women. He built an entire marketing campaign called Should You Date Nate. What happened next was beyond belief. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/307. In one of the most unusual I Love Marketing podcasts ever, you'll discover… Why a "self-confessed greedy capitalist pig" wrote what E! News called "The Most Bizarre Dating Profile Ever" How Nate spent a little over $800 on Facebook to promote his dating profile and made it go VIRAL THOUSANDS of Hate Mail Messages: Nate reveals how his "weird" dating profile got 250,000 visits over 7 days (He got a TON of hate and backlash, BUT also HUNDREDS of potential dates) Two MASSIVE mistakes Nate made in his dating profile (Nate shares what he would do differently if he could turn back time...) Planning For An Uproar: Real world advice for dealing with criticism, public attacks and hate mail

Sep 25, 2017 • 1h 52min
Tapping The Secret of True Genius: Purpose with Mastin Kipp - I Love Marketing #306
Want to tap into the secret of true genius? Mastin Kipp says claiming your power and knowing your purpose will do just that. Discover what Mastin did to go from bottoming out on cocaine to becoming recognized as a "thought leader for the next generation" by Oprah Winfrey, why even high achievers have trouble reaching their next level, and more … Mastin Kipp is a two-time best-selling author and the creator of Functional Life Coaching who specializes in a strategic, no-B.S. approach to accelerate his clients' lives and businesses. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/306. Here's a glance at what you'll learn from Mastin in this episode: Claim Your Power: How to dissolve hidden blocks, thrive in your life's unique purpose and transform your life What Mastin did to go from bottoming out on cocaine to becoming recognized as a "thought leader for the next generation" by Oprah Winfrey Why even high achievers have trouble reaching their next level and what you can do to naturally breakthrough The most important key that makes a speaker, entrepreneur, actor or performer great Joe and Mastin discuss the truth about trauma and how to start healing your life Mastin's recommendation for anyone addicted to technology, work, and more.... The Ultimate Performance Tool: Why your heart has more decision-making wisdom than you think 2 strategies to accelerate your success and achieve rapid results The secret to discovering your purpose and how you can start living it 5 elements of a "purpose-driven schedule" that make you more powerful How to overcome the #1 thing that holds people back and skyrocket your success Mastin talks about what fear and anxiety really are and how you can experience more courage The difference between setting goals, having a mission and creating a vision Having worked with over 2 million people in over 100 countries around the world, Mastin reveals the secret to marketing Personal Development... Mastin shares his definition of "success" that can lead to more happiness, joy, and fulfillment

Sep 11, 2017 • 39min
The Truth About Technology with Randi Zuckerberg (Encore Replay From The Genius Network Show) - I Love Marketing Episode #305
The Truth About Technology - the dangers and opportunities entrepreneurs face, what every parent can do to ensure their child has a healthy relationship with technology, how to use technology in a way that makes you more productive and focused, and more - with Randi Zuckerberg. Randi Zuckerberg is an entrepreneur, author, investor, and media personality. As an early employee at Facebook, she lead major marketing initiatives in the company's formative years and helped create Facebook Live. This is an encore presentation from the Genius Network Show - http://GeniusNetwork.com/43

Aug 28, 2017 • 12min
How to Go From Offline to Online to Offline Success with Brian Kurtz - I Love Marketing Episode #304
How to Go From Offline to Online to Offline Success - discover the most important direct marketing lessons he's learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz. Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He's mailed over 1.3 billion letters and is one of the greatest marketing minds alive. Recorded Live At The Genius Network Annual Event If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/304. Here's a glance of what you'll learn from Brian in this episode: Brian shares the most important direct marketing lessons he's learned from his 30+ years of experience and having mailed over 1.3 billion pieces of mail 5 old-school direct response marketing techniques that make your online marketing more effective The right way to treat your list that allows you to mail them more, make more money and have your customer love you for it Brian talks about a marketing campaign that made over $300 million (The strategy he used can be used today too) Multi-Channel Marketing: How to make your company a solution through multiple media channels PLUS: How direct mail can become your secret weapon (Truthfully, the list universes aren't the same as they used to be, BUT the response rates are still there and the targeting you can do today is amazing. Here's how to profitably add direct mail to your marketing mix…)

Aug 14, 2017 • 1h 5min
What it Really Takes To Become A Successful Writer With Anna David - I Love Marketing Episode #303
Want to be a truly successful writer? Anna David shares what it really takes, how to find your flow, how a book can transform your career and the art of using words to make a bigger impact on the world. Anna David is a New York Times bestselling author, journalist and television personality specializing in addiction and recovery as well as relationships. She's the author of Party Girl, Bought, the non-fiction Reality Matters, and more. If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/303. Here's a glance of what you'll learn from Anna in this episode: What it really takes to become a successful writer (PLUS: The only real way to make money as a writer) One thing you must eliminate from your life if you want to overcome writer's block forever Finding Your Flow: What to do to become a better, more productive writer Anna shares how to handle rejection, failure, and disappointment What having a written book can do to transform your career, your business, and your life Joe and Anna candidly discuss addiction, trauma, shame, and recovery The Power Of The Written Word: How to use words to make a bigger impact in the world


