Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of the Do This Not That podcast, host Jay Schwedelson speaks with Brian Minick, COO of Zero Bounce, about email validation and ways to improve email marketing performance. They discuss the importance of validating email lists, tips for maintaining good sending reputation, and segmentation strategies. Listeners can expect to learn best practices for ensuring email deliverability.Brian Minick is the COO of Zero Bounce, an email validation and verification service. Brian has extensive experience in technology, marketing, integrations, and leading customer-facing teams.

In this episode, Jay unveils his approach to elevating LinkedIn engagement, promising real-time and measurable improvements. His approach includes unconventional advice like "Nobody cares about whatever greatness your company is doing. Nobody cares whatever greatness you're doing." Offering actionable steps, Jay prioritizes providing value before promoting, while also leveraging the LinkedIn algorithm. He critiques the common self-promotion strategies and offers a valuable 'give, give, give, then ask' marketing methodology. He also reveals how having a few friends on LinkedIn to help you out can be a game-changing strategy. Tune into this episode if you're wondering:- How can you increase your visibility on LinkedIn?- What are the common mistakes to avoid on this platform?- How can you provide value to your LinkedIn audience?- How does the LinkedIn algorithm really work?- How to steer clear from overused self-promotion strategies?- What strategies can you adopt from influencers for better engagement on LinkedIn?- And why is Jay confused by The Bachelorette?Jay's insights are sure to provide you with an actionable approach to enhance your LinkedIn game, while also delivering a good laugh!Follow Jay Schwedelson on LinkedInCheck out Guru Events

Join us on this week's episode as Jay discusses the essential need for marketers to adapt to changing consumer behaviors and preferences. "Sometimes marketers be like, oh, this channel doesn't work. Search doesn't work for us, or social or email doesn't work for us, when in fact it's the offer they're promoting," Jay explains, emphasizing the importance of identifying what truly works in the contemporary marketing landscape.In this episode, Jay dives into:- The least effective marketing offers and why they’ve lost traction?- What type of content is working now compared to before?- Is the power of using 'most read', 'most liked', or 'most popular' just a myth or reality?- What is the importance of properly managing expectations in marketing?Follow Jay Schwedelson on LinkedInCheck out Guru Events

In this enlightening episode of 'Do This, Not That,' host Jay chats with best-selling author and marketing leader Ann Handley in a podcast that's brimming with wisdom on content marketing, writing strategies, and the increasing role of AI in the modern marketing world.Prepare to contemplate crucial questions such as:- How does Artificial Intelligence serve as a tool for faster and more effective content creation?- How can newsletters be launched from scratch and made successful even without a large existing audience?- What travel hacks does Ann recommend, based on her global speaking schedules?- What is the significance of the upcoming B2B Forum for those in B2B marketing?Get an insightful peek into an exciting discussion, where Ann changes the perspective on AI from being a potential writing replacement to "efficiency accelerators." Let's dive in!Follow Jay Schwedelson on LinkedInFollow Ann Handley on LinkedInCheck out Guru Events

Unsubscribes are GREAT for marketers!People only unsubscribe from emails primarily for 2 reasons.Their life has changed and they are no longer in marketThey forgot about your company and are cleaning up their inboxBut most marketers look at unsubscribes ONLY as an indicator that their last email didn't land well. And try to radically adjust their strategy moving forward.Jay advises against overreacting to an increase in unsubscribes and emphasizes that they do not negatively impact deliverability. So if you are want to learn how you can better use and respond to unsubscribes, check out this episode today!Follow Jay Schwedelson on LinkedInCheck out Guru Events

The unconscious mind drives behaviors, making it crucial for marketers to understand and tap into these subconscious drivers.And in this episode of Do This, Not That!, you'll learn 3 quicks tips from Nancy Harhut on how to do just that.Jay & Nancy talk about the power of social proof and how it can be used to influence consumer behavior.Nancy explains that people are more likely to take action when they see others doing the same, and provides examples of how this can be applied in marketing campaigns.They conclude the episode by discussing the ethical considerations of using behavioral science in marketing and the importance of using these techniques responsibly and transparently.So if you are looking to tap into the true factors that drive decisions, listen to this episode with Nancy Harhut & Jay Schwedelson!Follow Nancy on LinkedInFollow Jay Schwedelson on LinkedInCheck out Guru Events

A 10% conversion rate is terrible.But currently, we celebrate it.And there is definitely a better way to convert traffic on your landing pages.In this podcast episode, Jay Schwedelson discusses the importance of optimizing landing pages to improve conversion rates.He provides actionable tips such as:Removing distractions like your main site navigationUsing multi-step formsIncorporating social proofThese tactics have generated improved conversion rates of over 50%! So, if you want your traffic to convert, listen in to this episode!Follow Jay Schwedelson on LinkedInCheck out Guru Events

In this podcast episode of "Do This Not That!" host Jay Schwedelson discusses the importance of the first half of the email subject line in engaging recipients. He provides tips for optimizing the start of the subject line, such as:Including the offer or main message at the very start of your subject linesStarting with a number (avoiding numbers ending in zero or five)Capitalizing the first wordUsing brackets to enclose critical messagesConsidering the use of emojisThese simple tips can increase your email open rates by over 20%.So if you're ready to improve your email marketing programs, tune in for this episode!Follow Jay Schwedelson on LinkedInCheck out Guru Events