Unsubscribes are GREAT for marketers!
People only unsubscribe from emails primarily for 2 reasons.
- Their life has changed and they are no longer in market
- They forgot about your company and are cleaning up their inbox
But most marketers look at unsubscribes ONLY as an indicator that their last email didn't land well. And try to radically adjust their strategy moving forward.
Jay advises against overreacting to an increase in unsubscribes and emphasizes that they do not negatively impact deliverability.
So if you are want to learn how you can better use and respond to unsubscribes, check out this episode today!
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Do This, NOT That: Marketing Tips with Jay Schwedelson