Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.=================================================================Guest Bio:Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise on Sephora's website and reach Sephora customers. Connect with Marco on LinkedInConnect with Jay on LinkedIn=================================================================Best Moments:(04:31) What is retail media? It is when retailers sell advertising to brands, similar to how Amazon does with sponsored ads(06:15) Retail media allows brands to reach highly targeted audiences of customers through retailers' websites and data(05:09) Retail media is disrupting online advertising as retailers stand up sophisticated media capabilities(09:17) Smaller brands can also advertise through retail media networks (11:50) When shoppers visit retailer sites, they are primed to buy — so retail media is a perfect channel for brands =================================================================PARTNER WITH JAY AND GURU Media Hub HERE: www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers. You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.Best Moments:(01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average(04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability(05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15%(07:42) Absolutely no discussion of politics or personal achievements(08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowedDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new features coming to platforms like X (formerly Twitter) and LinkedIn, and his opinions on various TV shows.Best Moments:(01:00) LinkedIn's Global Marketing Jobs Report found that the most in-demand marketing skills are social media marketing, SEO, Adobe Photoshop, email marketing, and market research(01:44) Communication skills are the #1 sought after skill across all functions (how ironic)(02:07) An understanding of AI generative tools is one of the fastest growing skills hiring managers are seeking(02:32) X (formerly Twitter) is launching a YouTube-like TV app for smart TVs(03:19) Grillo Pickles went viral on TikTok when they announced they were changing their impossible-to-open pickle jars(04:14) LinkedIn launched LinkedIn Games, with new daily games similar to Wordle.(05:01) The Netflix show "Baby Reindeer" has over 87 million hours viewed. Jay thinks it's disturbing and not worth the hype.(06:06) Jay recommends the Amazon show "Fallout" instead.Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

The PODCAST COLLAB – BATHROOM BREAK!  The Marketing Millennials + Do This, Not That – TOGETHER!This new limited time series will cover specific marketing topics with rapid tips you can test immediately!Make sure to connect with  Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).And I hope you check out our other regular Do This, Not That episodes as well!=================================================================In this special episode featuring Jay Schwedelson and Daniel Murray from the Marketing Millennials podcast, they take 10 minutes to share their best tips for increasing webinar attendance and engagement. They also divulge proven tactics for driving higher registration and participation rates that they seen work.=================================================================Best Moments:(00:52) Use "Add to Calendar" buttons and reminders to get people to ACTUALLY attend (01:46) Send multiple day-of reminder emails, including a final one 30 minutes before the event starts(02:18) Offer exclusive Q&A time with speakers to increase active participation(03:21) Create FOMO and legitimate scarcity for the event by making it unavailable on-demand afterwards(04:06) Write copy that emphasizes scarcity(06:13) Test different days/times to find what works best for YOUR particular audience(07:49) Give your webinar series a unique name to build consistency and brand=================================================================Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini, from Google.Best Moments:(02:54) Anniversary emails for newsletter subscriptions and customer purchases lift open and click rates by over 30%(04:27) Birthday emails boost open rates by over 30% for consumer marketing and 20% for business marketing(06:01) Mentioning an unofficial holiday in an email subject line increases open rates by over 35%(06:37) Tying an unofficial holiday to a content offer increases download rates by over 40%Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley, VP of Growth Marketing at Vericast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more!Best Moments:(05:54) The importance of using data to understand consumers while also respecting their privacy and humanity(07:48) Balancing consumer desire for privacy with desire for personalized messaging(11:10) Going beyond discounts to provide real value to consumers(14:13) Letting marketing guests share failures as well as successes resonates with podcast listeners(16:44) Matthew's goal to complete a 50 mile run by age 50, with his longest run so far being 20 milesGuest Bio:Matthew Tilley is the Vice President of Growth Marketing at Vericast, a leader in using data to influence consumers and drive commerce. Vericast works with over 15,000 clients and reaches 130 million households. Matthew also hosts the podcast "Business to Human" which recently reached #1 marketing podcast in the US on Apple Podcasts out of over 50,000 shows.Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns.Best Moments:(03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average(04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days(04:52) Examples of upgrading CTAs from phrases to sentences(05:10) Ideal CTA length is less than 12 words(07:29) Fictional high schools that Jay would and would not want to attendDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What’s Up THIS WEEK" episode, host Jay Schwedelson discusses the latest marketing news, including Google delaying the removal of third-party cookies again, the hype around new social media app NoSpace, and the continued growth of Threads. He also shares some personal updates about going to the movies again and his movie theater snack preferences.Best Moments:(01:04) Google delays the depreciation of third-party cookies until at least 2025 due to feedback from industry groups(02:24) NoSpace is a new text-based social media app focused on Gen Z with 5.1 million people on the waitlist and a controversial "top friends" (remember from Myspace)(03:30) Threads continues to grow in popularity, potentially passing Twitter in US daily active users in April 2022 with 28 million DAUs vs Twitter's 22 million (although Twitter still leads globally)(04:46) Jay enjoyed seeing the movie, Challengers (starring Zendaya), and says he wants to start going to the theater more oftenDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

The PODCAST COLLAB – BATHROOM BREAK!  The Marketing Millennials + Do This, Not That – TOGETHER!This new limited time series will cover specific marketing topics with rapid tips you can test immediately!Make sure to connect with  Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).And I hope you check out our other regular Do This, Not That episodes as well!In this special episode featuring Jay Schwedelson and Daniel Murray, they discuss tips for promoting and running successful webinars. They cover best practices around webinar length, titles, promotion tactics, and more.Best Moments:(01:27) How you can best promote your webinars — be up front about the time commitment(02:39) Viewing your webinar guests as a distribution network AND giving them assets to make it easy(05:49) When promoting the webinar make the promotion entertaining to consume like a meme(07:06) If someone engages with your promo of the webinar, DM them the registration link to ensure they cross that finish line(08:54) Have something of value you will give that you can tease as an extra nudge to registerDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also draws from his experience of 300+ conference speeches and explains key techniques to grab attention, connect personally, and handle questions confidently.Best Moments:(02:48) Don't preview or tell the audience you have more points coming — jump into your most compelling stat or story instead(04:21) Share personal anecdotes and pictures to connect HUMAN-to-HUMAN(05:20) You must EARN the right to be funny(05:48) Share recent examples from the last 6 months so that they are relevant(06:14) Relate to pain points the audience shares to prove you understand their problems(07:08) Be comfortable saying "I don't know"(08:02) Move around — use gestures to engage your audience(10:46) Since You Didn't Ask — new shows that Jay has STRONG opinions onDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/