Do This, NOT That: Marketing Tips with Jay Schwedelson Ep. 110- Call-To-Action SENTENCES?? (Whoa 22% Higher Clicks) and BOWL Haircuts! Ask Us ANYTHING
In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns.
Best Moments:
(03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average
(04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days
(04:52) Examples of upgrading CTAs from phrases to sentences
(05:10) Ideal CTA length is less than 12 words
(07:29) Fictional high schools that Jay would and would not want to attend
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