Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Do This, Not That, host Jay Schwedelson tackles two diverse questions in the "Ask Us Anything" segment. He shares insights on gathering customer feedback using AI-powered open text forms and wraps up with rapid-fire dating advice for listeners.=================================================================Best Moments:(01:27) How to get more input from customers and prospects using AI(02:46) The rise of open text feedback forms and their benefits(06:43) Statistics on the effectiveness of open text feedback forms(07:41) Introduction of Marigold, the email sending platform(08:30) Rapid-fire dating advice questions and answers(11:39) Promotion of Eventastic, a free virtual event about events=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson dives into current events and their impact on marketing strategies. From navigating crises like the California wildfires to exploring the potential TikTok ban, Jay shares insights on adapting to shifting landscapes. He also sprinkles in some lighthearted pop culture updates.=================================================================Best Moments:(00:58) California wildfires and their impact on marketing(02:56) The importance of "reading the room" in marketing during crises(04:14) The potential TikTok ban and its implications(06:52) Possible beneficiaries of a TikTok ban (YouTube Shorts, Instagram Reels)(07:36) Discussion of Triller as a potential TikTok alternative(08:19) Cameron Diaz's return to movies with Back in Action(08:55) Unusual collaboration between Dunkin' Donuts and Native for donut-scented personal care products=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into the concept of clickbait in marketing. They share insights on crafting effective hooks and engagement strategies across various platforms while discussing trends in video content and social media updates.=================================================================Best Moments:(01:10) Jay's family meal planning schedule(02:28) The topic of clickbait is introduced(03:30) Differentiating between good and bad forms of clickbait(04:36) Effectiveness of negative subject lines in marketing(05:17) Changes in LinkedIn video content presentation(06:38) Effective word choices for video hooks(07:13) Instagram's new feature for trialing Reels(07:55) The importance of aggressive hooks in marketing(08:19) Daniel's date night plans=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson breaks down the best offers to send at different times of the year for both B2B and consumer marketing. Drawing insights from a recent study on offer performance, Jay provides actionable tips to help marketers optimize their timing and strategies.=================================================================Best Moments:(00:44) Introduction to the topic of timing offers throughout the year(01:45) B2B offers that perform well in January and February(02:37) Webinar performance and optimal timing(03:28) Consumer offers that perform well in January and February(04:08) Subscription offers and their poor performance in early months(05:41) "Since You Didn't Ask" segment about Jay's daughter's Depop business(08:27) Jay's experience with jury duty=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In a compelling new installment of Do This, Not That, Jay Schwedelson introduces the "My Path" series by featuring Geoff Schiller, Chief Revenue Officer at Vox Media. They explore Geoff’s illustrious career in media sales, his leadership philosophies, and his work-life integration.=================================================================Key Discussion Points:(00:40) Launch of the "My Path" series by Jay Schwedelson(02:23) Geoff Schiller details his current role and initiatives at Vox Media(03:12) Geoff's entry into advertising and the media industry(07:18) Early career experiences and lessons from E! Online(12:30) Geoff’s criteria for hiring and fostering talent(14:02) Importance of personal branding in career progression(15:59) Balancing a high-profile career with family commitments(18:15) Personal anecdotes including Geoff's celebrity bucket list and affinity for Rocky movies(20:06) An overview of Vox Media’s diverse content and influential podcasts=================================================================Guest Bio:Geoff Schiller, as the CRO of Vox Media, directs the advertising strategy for a dynamic array of brands such as New York Magazine, The Verge, and Eater. With a profound background spanning two decades in media sales, Geoff has been instrumental in propelling Vox Media's growth and presence across digital platforms, shaping the company into a powerhouse of digital storytelling.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. Covering both work-related and personal queries, Jay dives into email marketing automation strategies and even shares his thoughts on modern teenage dating practices.=================================================================Best Moments:(01:31) Question about email marketing automation programs(03:28) Common mistakes in setting up email automation triggers(04:50) Importance of updating automated content for the new year(05:29) Avoiding reputation damage with poorly timed automated emails(06:07) The impact of scheduled social posts on engagement(07:29) Promotion of Marigold's loyalty program optimization guide(08:32) Dating advice question for teenagers(09:19) Jay's perspective on modern teenage dating practices=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson dives into the latest marketing trends, industry insights, and pop culture updates for the week. From TikTok's quirky JCPenney trend to updates from CES and upcoming TV shows, Jay shares his thoughts and actionable takeaways.=================================================================Best Moments:(00:56) The holidays are over, and people are back at work(01:14) TikTok trend of awkward photo sessions at JCPenney(02:23) Criticism of misleading marketing statistics(04:37) Updates from the Consumer Electronics Show (CES)(06:23) The rise of AI-integrated TVs and connected TV marketing(07:43) Review of the Extreme Makeover Home Edition reboot(08:26) Anticipation for Kitchen Nightmares season 2(08:54) Commentary on award shows and acceptance speeches(09:54) Announcement of Eventastic, a free virtual event about events=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies and personal reflections for the new year. They share insights on email performance trends, tackling low-hanging fruit tasks, and leveraging unique marketing opportunities in January.=================================================================Best Moments:(00:41) New Year reflections and motivational posts(01:53) Jay's holiday trip to Japan(02:34) January marketing strategies and performance metrics(03:23) Focusing on low-hanging fruit and conversion rates(04:35) Discussion about "Blue Monday" marketing campaigns(05:41) Capitalizing on January trends like Dry January(06:02) LinkedIn connections and networking in January(07:09) Reigniting cold leads after the holiday season(07:42) Personal New Year's resolutions update(09:37) Podcast recommendations and wrap-up=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of effective call-to-action (CTA) buttons in marketing and shares valuable insights on how to optimize them for better results.=================================================================Best Moments:(00:45) Introduction to the ultimate call-to-action button episode(01:26) The difference between call-to-action and statement of value(02:47) The secret sauce for CTA buttons: using first-person language(03:49) Optimizing submission buttons on landing pages(04:52) The impact of social proof near CTA buttons(05:49) Introduction to Marigold, the podcast sponsor(06:39) "Since You Didn't Ask" segment: Jay's airplane seating dilemma=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this engaging episode of Do This, Not That, Jay Schwedelson hosts Jeffrey Eisenberg, Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a visit to Disney World.=================================================================Best Moments:(01:32) Jeffrey's entry into the email newsletter industry(03:30) Insights on email newsletter sponsorships(05:36) Comparing personal brands to generic publisher newsletters in effectiveness(10:29) Setting realistic performance expectations for newsletter ads(12:19) Key metrics for monetizing your newsletter(14:13) Jeffrey’s personal tips for visiting Disney World(15:38) Ranking the best and worst rides at Disney and Universal=================================================================Guest Bio:Jeffrey Eisenberg is the Chief Revenue Officer and Co-founder of Media Intercept, a premier organization specializing in newsletter sponsorships and content marketing. With a rich background spanning media ad sales across radio and digital video, Jeffrey has evolved into a pivotal figure in the newsletter industry. His company, Media Intercept, collaborates with thousands of newsletters and nearly 100 advertisers, offering deep insights and strategies for successfully navigating the complex newsletter space. Find Jeffrey's LinkedIn here: https://www.linkedin.com/in/jeffrey-eisenberg-6144263/=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold