Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Do This, Not That, host Jay Schwedelson dives into listener questions in the "Ask Us Anything" segment. He shares unique email marketing personalization tactics, highlights the value of milestone campaigns, and sprinkles in fun commentary on the latest season of The Bachelor.=================================================================Best Moments:(01:37) Uncommon but effective personalization tactics in email marketing(02:39) Statistics on the effectiveness of milestone emails(03:14) Examples of milestone usage achievement campaigns(04:52) Discussion on savings milestone campaigns(08:01) Question about The Bachelor season 29(09:04) Anecdote about a contestant's unusual presentation on The Bachelor=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson delivers the latest marketing trends and updates in his "What's Up This Week" segment. From TikTok's ban developments to email marketing insights and new ad formats on Threads, this episode is packed with actionable information for marketers.=================================================================Best Moments:(00:57) TikTok's current ban status and app availability issues(02:37) World Data Research findings on email body copy size(04:52) Threads introducing ads on their platform(06:05) Super Bowl update and halftime show performer=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

Hosts share a mix of marketing wisdom and nostalgic tales about childhood collections. They emphasize the value of indicating reading time in email subject lines to enhance engagement. The discussion highlights the need to prune inactive subscribers for better newsletter performance. Amusing anecdotes about quirky hotel habits and collecting are woven throughout, creating a fun atmosphere while delivering practical marketing strategies.

In this episode of Do This, Not That, host Jay Schwedelson tackles the myth of work-life balance, explores weekend marketing strategies, and dives into the entertaining concepts of "girl math" and "bro logic" in personal finance.=================================================================Best Moments:(00:47) Introduction to the topic of work-life balance(01:15) Challenging the idea of a strict work-life separation(03:08) Discussion on weekend web traffic trends for business leaders(04:08) Analysis of B2B email marketing statistics on weekends(04:40) Consumer marketing trends for weekend email sends(06:13) Cost-effectiveness of weekend social media advertising(07:00) Promotion of Marigold's loyalty program optimization guide(07:50) Introduction of "Since You Didn't Ask" segment(08:07) Personal anecdotes about "girl math" and "bro logic"(10:40) Closing remarks and promotion of free resources=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson welcomes Taylor Raffa, the mass email team lead at Semrush, to discuss agile leadership and creating an engaging work environment.🎶 Check out Weekend Lover, Taylor Raffa's playlist on Spotify.=================================================================Best Moments:(00:40) Introduction of Taylor Raffa and Semrush(04:00) Explanation of agile leadership and its implementation(06:32) Making meetings fun and engaging(09:09) Strategies for remote team building(12:08) Introducing fun elements into a work environment(14:10) The importance of psychological safety and silence in meetings(16:53) Taylor's past as a bass player in a band=================================================================Guest Bio:Taylor Raffa is the mass email team lead at Semrush, a leading online visibility management SaaS platform. With a background in communications and a certification from the International Consortium on Agile, Taylor specializes in creating engaging work environments and implementing agile leadership strategies. Originally from the West Coast, Taylor has lived in Paris and is currently based in Amsterdam. She is passionate about languages, team building, and finding creative ways to make work more enjoyable.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into strategies for optimizing content for AI-driven search results and shares fun insights into some quirky personal habits.=================================================================Best Moments:(01:42) Addressing the impact of AI on search results(03:46) Discussion on ChatGPT's growing influence in search(04:54) Tips for optimizing content for AI-driven search results(07:42) Sponsor message for Marigold, an email and loyalty marketing platform(08:30) Answering quirky personal habit questions from a listener=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson dives into the latest developments in the TikTok ban situation, Instagram’s video length policy updates, and why growing email lists is crucial for marketers. Jay also shares insights on food industry changes and a personal anecdote about his love for The Bachelor franchise.=================================================================Best Moments:(00:55) Update on the TikTok ban situation and its current status(01:49) Meta’s response to the TikTok ban, including changes to Instagram Reels(04:46) The importance of growing email lists for marketers(05:23) List-related content performance in January and February(06:38) FDA's ban on red food dye 3 and its impact on food brands(08:26) Personal anecdote about time spent watching The Bachelor franchise=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray explore why every person and brand should have a podcast. They go beyond sponsorships and downloads, revealing how podcasts can be powerful tools for networking, account-based marketing (ABM), and content creation.=================================================================Best Moments:(01:00) The unexpected reasons for having a podcast(01:58) Podcasts as the ultimate networking tool(03:07) Using podcasts for account-based marketing(05:26) The concept of "like for like" in marketing(06:04) Podcasts as a content marketing and repurposing tool(07:09) Podcasts as a learning accountability tool(08:07) Tips for creating a company podcast(09:14) The accessibility and affordability of starting a podcast=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

Discover the secrets to crafting irresistible email subject lines! Learn how personalization with a recipient’s company name can skyrocket your B2B open rates. For consumer marketers, combining FOMO with specific details is a winning strategy. The unique effectiveness of 'this versus that' will surprise you, along with how mid-subject line capitalization can boost engagement. Plus, enjoy a humorous family adventure in Japan, complete with unexpected culinary experiences and the art of adapting to new situations!

In this episode of Do This, Not That, host Jay Schwedelson interviews AJ Wilcox, a LinkedIn ads expert and founder of B2Linked.com. They dive into the world of LinkedIn advertising, debunking myths, exploring strategies, and offering actionable insights for marketers aiming to leverage the platform effectively.=================================================================Best Moments:(00:40) Introduction of AJ Wilcox as a LinkedIn expert(01:56) AJ's journey to becoming a LinkedIn ads specialist(03:40) Dispelling myths about LinkedIn ads and their effectiveness(04:56) Advice on how to start with LinkedIn ads and budget allocation(07:15) Discussion on LinkedIn's new "predictive audiences" feature(08:37) Insights on LinkedIn InMail effectiveness and best practices(09:33) Addressing the challenge of obtaining business email addresses from LinkedIn leads(10:54) Views on automation tools for LinkedIn outreach(12:22) Tips for improving organic reach on LinkedIn(13:48) The growing importance of video content on LinkedIn(14:20) AJ's hypothetical plans if LinkedIn were to disappear(15:21) Information on how to follow AJ Wilcox and his podcast=================================================================Guest Bio:AJ Wilcox is the founder of B2Linked.com, an agency specializing in LinkedIn ads. With over a decade of experience, AJ is recognized as one of the foremost experts in LinkedIn advertising. He also hosts the LinkedIn Ad Show podcast, sharing in-depth strategies and insights on leveraging LinkedIn for marketing success. AJ’s expertise stems from managing one of LinkedIn’s largest spending accounts globally and working closely with LinkedIn’s product team.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold