

Business Creators Radio Show With Adam Hommey
Adam Hommey
We help you WIN at the game of business and marketing so you thrive from YOUR intersection of YOUR brilliance and YOUR passion.
Episodes
Mentioned books

Nov 15, 2022 • 1h 3min
What You’re Worth: In Dollars and Sense, With Andrea Liebross
Entrepreneurs question what they are worth – literally in terms of dollars and cents, and figuratively.
They can quickly fall into the trap of wondering if they are charging too much or too little due to limiting beliefs.
They soon start asking questions:
What is my service or skill worth?
And am I even worthy of X dollar amount or accolade?
This doubt or guilt can then lead to them disengaging or their business becoming stagnant.
Andrea Liebross and Adam discuss how to determine what you’re worth and your worthiness to eliminate doubt and free up brain space.
Tune in and hear Andrea’s answers to questions such as:
What is the fee you charge? Is it just a number?
What are the three beliefs that help create the number you deserve or keep the number lower than you deserve?
How do you get out of your client’s wallet by cleaning up your worthiness drama and gaining confidence in your ask?
What are your three most valuable resources?
Why are money or time are not the most important and brain power is?
Why and how does the more you believe in what you’re worth, correlate to the transformation you provide?
And much, much more!
The post What You’re Worth: In Dollars and Sense, With Andrea Liebross first appeared on Business Creators Radio Show with Adam Hommey.

Nov 10, 2022 • 59min
Using Failures as a Gift, With Justin Skinner
People often talk about learning from your own failures, which is an amazing tool and mindset to possess.
What if we shifted our focus to learning from other people’s failures as well as our own?
What if we could tap into a rare mindset that would allow us to advance our growth, and the growth of those around us, at an extraordinary rate?
It can be done, and it has been done throughout history-you just may not realize it.
Justin Skinner is here to show us how to use those principles in business!
Tune in and hear Justin’s answers to questions such as:
Why are failures a gift?
How did you learn to navigate failures?
Why is it important to focus on trying, rather than the result?
How do you get through the discouragement of failures?
How does being a professional failure help you with stewarding money and investments?
And much, much more!
The post Using Failures as a Gift, With Justin Skinner first appeared on Business Creators Radio Show with Adam Hommey.

Nov 8, 2022 • 1h 3min
Growing Your Wealth by Minimizing Tax & Managing Cash, With John Briggs
This may come as a shock to you but…the IRS sucks at spending your money.
John Briggs wants to show you how you can keep more of your hard-earned money.
You see, the tax and accounting industry is quite lazy. It’s all about plugging and chugging taxpayers info into software and voilà–a result…
The sad part is most taxpayers don’t realize there is a much better way to treat your financial situation. It’s called smart strategies, communication, and a competent tax adviser.
Here’s a certain truth: the State and Federal Government would love to have more of your hard-earned money in their accounts. Sure, even though it’s painful, none of us begrudge paying our legal and fair share of taxes.
But the problem is that regular taxpayers, like you, are missing out on legal and safe deductions, to the tune of hundreds of millions of dollars in unclaimed refunds every year!
Tune in and hear John’s answers to questions such as:
What is the greatest challenge business owners face concerning their finances?
What is one of the most damaging myths surrounding taxes?
In what ways are business owners leaving money on the table year after year?
At what stage of business is it important to have a cash flow management system?
And much, much more!
The post Growing Your Wealth by Minimizing Tax & Managing Cash, With John Briggs first appeared on Business Creators Radio Show with Adam Hommey.

Nov 3, 2022 • 59min
How to Write a Powerful Press Release, With Mickie Kennedy
You can launch a PR campaign of 6 press releases including distribution over a bonafide press release newswire for under $2,000.
If just one of those press releases lands a key article in a major publication you could see thousands of visitors and hundreds of new customers.
If you apply strategy, there’s no reason why at least two of those press releases won’t garner actual media pickup: actual articles, possibly even links, in magazines, newspapers, blogs, trade publications, and more (including TV and radio)—both online and offline.
Mickie Kennedy literally wrote the book on writing powerful press releases, earning him Amazon Best Seller’s status in Public Relations and Marketing: Beginner’s Guide to Writing Powerful Press Releases. More than 10,000 print copies have been sold, with more than 40,000 digital versions sold or given away on Kindle, Apple Books, and the eReleases website.
Tune in and hear Mickie’s answers to questions such as:
What is a press release and how do they work?
What are tips for writing a winning press release?
Why do so many press releases fail?
How might a company use media coverage to improve conversions and get more sales?
How can a small business get free local media coverage?
And much, much more!
Invitation from Mickie:
Master Class that focuses on different press release strategies. https://www.ereleases.com/The post How to Write a Powerful Press Release, With Mickie Kennedy first appeared on Business Creators Radio Show with Adam Hommey.

Nov 1, 2022 • 52min
How Operationalizing Your Values Leads to Increased Sales, With Danielle Levy
Being an entrepreneur is about being true to yourself.
That means creating boundaries so that you can stay in your zone of genius.
You’ve put in the work. Now you’re a pro. You know that getting to that next level requires space for your energy and creativity.
For you that might look exceeding sales goals on a recent launch, landing that 5-figure client or exceeding your previous income at corporate.
But boundary creep happens to the best of us. You know what I’m talking about.
The client texts that pop across your screen at all hours, taking on new offerings without knowing if you truly have the capacity to fulfill or skipping out on workouts, meals and even showers some days so you can keep firing on all cylinders.
If you’ve been trading your genius for heavy lifting in your business, it’s time to call in your own personal Swiss army knife.
That Swiss army knife is Danielle Levy.
Tune in and hear Danielle’s answers to questions such as:
How to identify and publish your core values
The importance of team buy in
How to analyze your business to align with your values.
What is the impact of putting this all together
And much, much more!
Invitation from Danielle:
Business Blindspot Identifier https://www.theboardroomleague.com/blindspot-identifierThe post How Operationalizing Your Values Leads to Increased Sales, With Danielle Levy first appeared on Business Creators Radio Show with Adam Hommey.

Oct 27, 2022 • 1h 1min
5 Tips to Help Entrepreneurs Make the Leap from Building to Selling Their Product, With Dr. Allan Colman
All too often, entrepreneurs are so gung-ho on building their new product or service that they don’t take time to think through how they will finance, market and sell it. Their singular focus likely accounts for the meager 20 percent survival rate of early startups.
For early-phase entrepreneurs making the leap from building the product to selling it, they must lay a foundation that positions them for success. This involves formulating a marketing strategy, developing an attention-getting brand, identifying financing opportunities, and working to learn prospects’ businesses inside out so they can become valued business partners who bring rewarding solutions to the table.
Dr. Allan Colman shares essential tips for laying the foundation of a successful new business venture.
Tune in and hear Allan’s answers to questions such as:
What major mistakes startups and new businesses make and their solutions
What myths about marketing and selling impact early-stage ventures
How to create your Unique Positioning Statement that will set you apart from the competition
What proven tool best keeps track of prospects, leads and clients ready to close
How to turn bumps in the road into profits
And much, much more!
The post 5 Tips to Help Entrepreneurs Make the Leap from Building to Selling Their Product, With Dr. Allan Colman first appeared on Business Creators Radio Show with Adam Hommey.

Oct 25, 2022 • 57min
How to Build a Business That Runs Smoothly, Profitably, and (Mostly) Without You, With John Nieuwenberg
A well-managed business runs on systems.
When you have systems in place: well-documented procedures, job descriptions, accounting and marketing systems – these systems run the business.
You’re no longer the bottleneck (the only person who can make a decision or who knows what’s going on.)
Well-established systems mean that your team knows what to do and how to do it. They run the systems.
Your job is to lead those people.
When your business runs well, you get your life back.
John Nieuwenberg’s promise to his clients is to help them: Increase profit, streamline operations, and get their life back.
Tune in and hear John’s answers to questions such as:
How to improve operations, implement systems and remove bottlenecks so that you get your time back
Why hiring and training the right team eliminates people problems
Grow your business with bigger and better clients
Overcome cash flow issues and improve your financial management
Make better decisions and become more profitable
And much, much more!
The post How to Build a Business That Runs Smoothly, Profitably, and (Mostly) Without You, With John Nieuwenberg first appeared on Business Creators Radio Show with Adam Hommey.

Oct 20, 2022 • 59min
How Any Size Business Can Achieve Marketing Outcomes Like a Fortune 500, With Mark Havenner
Consumers and stakeholders won’t work with you if your values don’t align with theirs.
Increasingly, brands and senior leaders need to be authentically associated with a cause to cut it in today’s world: they need purpose.
On top of this, the old PR model is ripe for disruption. The distinction between marketing/ advertising (paid media) and PR has become so blurred in this era of digital communications and social media that it is almost irrelevant. Because how we consume and produce content has changed almost beyond recognition since the turn of the century
The challenge for communicators is to produce relevant content on the right platforms so that people can find information at precisely the moment they need it.
Mark Havenner saw the challenge and created the solution.
We must tell our audience stories that connect to their problems, engage with them, and demonstrate how we can solve those problems.
Tune in and hear Mark’s answers to questions such as:
Why marketing efforts require strategic thinking and segmentation of the target
How to develop a profile of your ideal customer
Best ways to get your message out
Failure points of marketing and communications and how to fix them
And much, much more!
The post How Any Size Business Can Achieve Marketing Outcomes Like a Fortune 500, With Mark Havenner first appeared on Business Creators Radio Show with Adam Hommey.

Oct 18, 2022 • 55min
The New Economy, With Sheria Stallings
Sheria Stallings believes in people and the power of relationships and rests her business philosophy on it.
Sheria’s professional career spans over 20 years of attracting and retaining business, while managing a portfolio of over $400 million dollars. She is the Founder & Managing Director of She Soars LLC; a Transformational Leadership & Professional Development Organization that helps women identify blind spots that create barriers to their success.
Sheria and Adam discuss why the new economy is no longer currency or dollars ($$).
Tune in and hear Sheria’s answers to questions such as:
What could possibly take the place of money in this New Economy?
I hear you use the term “Netweave” how does it differ from the term “Networking” that most of us are familiar with?
What is Connect 4 & why is it so important to The New Economy?
Take us through the steps of building key connections.
No strings attached – is there such a thing?
It appears that our society thrives on perception; are there benefits to operating in this manner?
And much, much more!
The post The New Economy, With Sheria Stallings first appeared on Business Creators Radio Show with Adam Hommey.

Oct 13, 2022 • 58min
Building an Agency Around the Concept of Education First, With Colby Flood
Colby Flood believes in Education First so much, it’s one of his company’s main values.
In fact, his company, Brighter Click’s mission reads as follows:
Brighter Click’s Mission is to be Education First with all things.
Internal education: We provide our team members with educational courses, webinars, conferences, subscriptions, and coaching sessions to continually grow in their roles. We ask that each team member complete at least one education resource per quarter.
Client-facing education: We’ve created educational videos to increase your knowledge of paid media. We use meeting agendas and weekly email send-outs to educate you on the performance of your account. We also train our account managers to lead all verbal and written communication with education.
Tune in and hear Colby’s answers to questions such as:
What do you mean by Education First?
How do you educate your client?
How will Education First help you to grow your people?
And much, much more!
Never stop learning. Tune in.
The post Building an Agency Around the Concept of Education First, With Colby Flood first appeared on Business Creators Radio Show with Adam Hommey.


