All too often, entrepreneurs are so gung-ho on building their new product or service that they don’t take time to think through how they will finance, market and sell it. Their singular focus likely accounts for the meager 20 percent survival rate of early startups.

For early-phase entrepreneurs making the leap from building the product to selling it, they must lay a foundation that positions them for success. This involves formulating a marketing strategy, developing an attention-getting brand, identifying financing opportunities, and working to learn prospects’ businesses inside out so they can become valued business partners who bring rewarding solutions to the table.

Dr. Allan Colman shares essential tips for laying the foundation of a successful new business venture.

Tune in and hear Allan’s answers to questions such as:

What major mistakes startups and new businesses make and their solutions
What myths about marketing and selling impact early-stage ventures
How to create your Unique Positioning Statement that will set you apart from the competition
What proven tool best keeps track of prospects, leads and clients ready to close
How to turn bumps in the road into profits
And much, much more!

The post 5 Tips to Help Entrepreneurs Make the Leap from Building to Selling Their Product, With Dr. Allan Colman first appeared on Business Creators Radio Show with Adam Hommey.