Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Episodes

Mentioned books

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Feb 6, 2023 • 31min

How To Successfully Use The Spectacular AI "ChatGPT" In Public Relations

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's numerous benefits and capabilities for users. With this powerful service now available, why are you not using it?  Jess outlines the range of tasks he has asked of Chat|GPT and how well it performed.Jess also has a special offer for my podcast listeners for his successful media relation program included at the end of the episode.This is NOT an episode you can afford to miss. This is truly a "Listen & Learn" session.  You and your colleagues will appreciate this information!!!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jan 30, 2023 • 25min

How To SUCCESSFULLY Engage in Corporate Social Activism!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Is your client or company prepared to engage in "Corporate Social Activism?"As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is Corporate Social Activism?  How do you decide which issues to engage with?  What are the benefits and downsides of this practice?  Gregg Feistman, Temple University, provides the guidance you need to be successful....and how to avoid problems. Take notes on this valuable information.The Public Relations Review Podcast is now available on YouTube!!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jan 16, 2023 • 27min

How CEO's can overcome the "Trust Deficit.!"

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Trust is an important ingredient for high-performance staff and organizations.  Friction is minimized and uncertainty is substantially reduced in a work environment.When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not. People will speak directly and candidly. They can share mistakes and challenges and learn from them much more quickly. People can effectively coordinate their actions and make better decisions together.Holly Carinci CEO, HwP PR, Vancouver, British Columbia, Canada, offers her experience and insight in resolving the growing concern for CEO's.Studies confirm that In high trust environments, there is simply less wasted effort spent on managing other people’s egos — leaving more energy to solve problems and get “real” work done.  This episode offers clarity and guidance for achieving the needed "Trust Deficit. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jan 3, 2023 • 24min

Communications Audit? Get Successful Guidance From This Proven Expert!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!When you hear "Communications Audit" do your eyes glaze over? Never again!  My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit.  Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance.  She covers the use of focus groups, multiple digital platforms, multi-lingual situations, and much more.  Her superior work was recognized in 2016 with an NSPRA Golden Achievement Award and in 2013 with an NSPRA Gold Medallion.  This is the episode that gives you the confidence to get started!!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Dec 19, 2022 • 32min

College PR Students Solve "Real Life" Problem of PR Enrollment Shortfall !!!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study.  Professor Lolita Cummings and several of the students involved in creating and executing this successful strategy articulate how they developed the campaign and the execution needed to achieve success.  Listen as EMU's PR students outline the work involved in solving this "real life" situation. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Nov 14, 2022 • 22min

Newsjacking! Making it work! Mistakes to Avoid!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Newsjacking continues to attract attention in PR circles.  Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services.  Newsjacking requires you to provide substance reporters can use.  Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource.Listen to this skilled professional as she outlines the methods she used to win journalists favor. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Oct 10, 2022 • 27min

Successful Storytelling Guidance From A Proven, Experienced Professional

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Storytelling is the proven method to successfully having your story told.  But what constitutes successful storytelling?  With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Storyteller at WordWrite PR, knows how to tell successful, impactful stories. Add to that his several years at the global agency Ketchum Public Relations, serving clients that included Alcoa, Bridgestone/Firestone, and Rutgers University where his storytelling expertise benefitted his clients exceptionally well. Paul offers you guidance to telling meaningful, focused stories with substance. The technique to tell stories that offer content clients can relate to and benefit from. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Sep 23, 2022 • 20min

Do Paid Bylines Work? YES!! Here's Guidance to Get the Best Results and to Avoid Disaster!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines.What is the biggest mistake you could make when using these articles?  What should be your major objective for using them?  What information should such articles include?This episode may be of help toward your being viewed as a "thought leader."View short podcast video on YouTube:https://www.youtube.com/watch?v=3D54NRSyeXs&t=4s Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Sep 12, 2022 • 17min

Raise Your Storytelling Presentations! This Expert Gives Solid Guidance To Improve Your Outcomes

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Looking for ideas to add stimulation and acceptance to your storytelling presentations?  Look no further!  Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level.  In addition to relatable images did you know: that it's important to have a catchy title?  Define the main character,!  Include story context! And much more.  Axelle will help you include additional flair and emotions in your next story.  Listen...and boost your next storytelling presentation.DRAWIFY is available online with free and paid versions.Link to Public Relations Review Podcast's YouTube video:https://www.youtube.com/watch?v=3D54NRSyeXs Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Sep 5, 2022 • 41min

Victory Over Unethical Actions of VA Hospital Senior Officials! How it was achieved! How you can also be successful!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Have you ever witnessed unethical actions in your workplace?  Would you remain quiet? Would take steps to have these misdeeds stopped?  What influences your decision?Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona,  recognized massive misdeeds by senior officials at the Veterans Administration hospital in Phoenix and began to take steps to end this travesty that caused the death of some veterans.  She began to face an onslaught of unfair and punishing treatment. Paula was bloodied but stood tall through it all. Bent but not broken. She enlisted sympathetic co-workers to assist in assembling data and facts to support their claims.  Her efforts paid off.  She gained the support of local media, and members of Congress that responded to her detailed information.  In the end, she provided the details and data that removed multiple senior officials from the VA hospital.   Paula's efforts were recognized with a PRSA PR Pro of the year award. She was also inducted into the Defense Information School Hall of Fame and she published her book: "A Sacred Duty."Link to Paula Pedene:https://paulapedene.com/Podcast Video:https://www.youtube.com/watch?v=3D54NRSyeXs Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com

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