Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Episodes

Mentioned books

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Jun 19, 2023 • 26min

New AI Platform Offers Major Outreach Boost For Smaller PR Firms. Exceptional AI Features Included!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Host Peter Woolfolk talks with guest Steve Marcinuk, Managing Partner of Intelligent Relations Public Relations to discuss "Preston" a new innovative, public relations AI platform, offering affordable media coverage to growing companies.  "Preston" learns about your organization, connects you with relevant journalists, and saves costs while providing expert guidance. The platform is designed for small businesses, not just PR pros, to help build journalist relationships and offer tailored support.  Among the many platform features are:Intelligent AI Media Monitoring Powered AI-Assisted Pitch WritingCampaign AnalysisAutomated Pitch Writing and moreThis informative discussion about "Preston" will have you moving fast to take advantage of this fantastic new platform and lift your practice to a new level.Share this with your colleagues.  Please give us a review.A Special Offer is included at the end of the episode!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jun 19, 2023 • 26min

The New Era of PR: Artificial Intelligence and the Preston Platform

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage and amplify their brands like never before.We dive deep into the world of AI with Steve, exploring how Preston's automated pitch-writing capabilities and real-time analytics are transforming the PR industry. Learn how this innovative platform creates a multi-dimensional perspective of content creators and uses vectorization to match client pitches with the journalists most likely to cover them. Say goodbye to generic pitches and hello to a tailored approach that not only increases your success but enhances the overall experience for journalists. Don't miss this opportunity to gain a 360-degree understanding of content, elevate your PR efforts, and to benefit from a Special Offer to try "Preston" at the end of the episode. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jun 5, 2023 • 38min

ESG Planning: Having A Strategic Plan is An Imperative. No Plan? Serious Problems!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!ESG (Environmental, Social, and Governance)! Why is this so important to the public relations community?  Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan.As momentum continues to build in the health and science industry on ESG investing, public relations professionals must consider ESG as they build their strategic communications plans. Developing a strategy around ESG includes strong environmental initiatives as well as C-suite executives who are committed to building diversity and inclusion as part of their corporate culture. As communicators, it is up to us to roll out ESG-friendly initiatives that go beyond philanthropy and tell sustainable stories to those who matter most: the varied audiences.Joining host Peter Woolfolk are: Josh Jacobs, CEO and Janet Ervin Chief Marketing Officer, both with Next Stage Consulting. They develop strategies and implementations for social impact.  And joining us from  Hartford, CT is Andrew Blum of AJB Communications who has extensive experience in PR launches for climate change practice, renewable energy, public relations for wind and solar, and much more including many published news articles.  This information delivers solid guidance as to why your organization must have an ESG plan in place!!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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May 22, 2023 • 25min

ChatGPT: Great, Successful Uses For PR Teams

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Host Peter Woolfolk Introduces PR pro  Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects.For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your thinking.  How about using the text from your ChatGPT output and inserting it into a text-to-video platform that creates video from written or typed text?  Wait!!  There's more.ChatGPT can work as a tool for ideas and slogans to spark fresh thinking that generates new story ideas, byline topics, and program content.  This is the episode that can add much more usefulness to ChatGPT in your daily projects.  Listen and share with your colleagues the list of all the ideas mentioned in this podcast. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Apr 24, 2023 • 30min

Longing to Practice PR In A Foreign Country? Guidance Provided to Make It A Success!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from the U.S. to London, England where for the past few years she has prospered in her communications position with DigiCert. She outlines her pre-trip preparation, the adjustments she needed to make to fit in, and much more. She also offers advice to determine your standing on the cultural scale and how to survive once you make the move.  Below are some sites to provide helpful guidance.  Please provide a review of this episode. Thank you!!!Compare countries' cultures: https://www.hofstede-insights.comTake Your Cultural Assessment:  https://erinmeyer.com/tools/ Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Apr 3, 2023 • 28min

Improving Your Digital Marketing! Get 5X More Press w/Press Jockey. Special Offer!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!This episode provides guidance to improve your content marketing and digital marketing for clients or your office.  It also offers tips to better use "paid media."Cahill Camden, CEO of Digital Vision Media Group in Toronto, Canada, tells how his firm helps clients become more efficient and how to optimize for growth.Cahill explains how his new Press Jockey company can be of service to PR pros and presents a very special offer to use the new "Press Jockey" platform.  This system helps you get up to 5X more press, with 90% less effort reviewing requests from reporters for experts and comments on their specific stories. Get a major discount from our podcast guest at:https://pressjockey.com/Share this link with colleagues and co-workers Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Mar 20, 2023 • 21min

Uncovering Internal Stories That Benefit Your Organization!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!PR people are most often focused on generating a press release to hype an organization's event, product, etc.  However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goals and mission.  The problem is these substantive internal opportunities do not receive the time needed to dig deep to uncover these PR jewels. Louise Grasmehr, LMG Public Relations, offers guidance to tap into these often heartwarming stories. Listen as she delivers her experiences and client successes with some insightful experience and guidance. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Mar 6, 2023 • 31min

PR in Puerto Rico: Differences & Similarities! Why The Need for A License?

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there.  They detail the major difference between PR practice there and in the U.S.  This episode is very insightful and well worth your listening time.   Share this episode with your colleagues. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Feb 20, 2023 • 25min

PR For Mining Investors & Stakeholders! How much America Depends on Mines!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Many products American use in their daily activities are produced with minerals from mines. Very few of us recognize and appreciate this fact.  With a focus on investors and stakeholders Ira Gostin, Founder, of G8 Strategies,  helps mining companies tell their meaningful and impactful stories to potential investors.A most interesting component of Ira's information is a small list of everyday products people around the world use that have components derived from minerals from mines. The list he presents will amaze and surprise you. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Feb 13, 2023 • 8min

SPECIAL EDITION! ChatGPT Self-Describes Its Benefits to Public Relations !!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!In this Special Episode, I outline how I produced this verbal episode from ChatGPT's  1000-word written text self-description of how it can benefit the public relations professional.  From this direct written response, I copied & pasted that text directly into a text-to-speech program that provides the word-for-word voice for the ChatGPT actual written response.I asked for a 1000 word response for the sake of time.  I would be delighted to get your response to ChatGPT's self-described benefits to the PR profession for this unique podcast episode.Please let me know what you think of this episode.   Thank you Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com

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