Leveraging Thought Leadership

Today we have the pleasure of talking with Michael Watkins, Co-Founder of Genesis Advisors and author of Right from the Start and International Best-seller The First 90 Days. Michael discusses his switch from academic to consultant, Thought Leader, and author. We discuss his hit book and the difference in approach from his first book. Three Key Takeaways: · How academics differ from Thought Leaders. · Why being able to scale your Thought Leadership is the key to a successful business. · How Thought Leaders can take advantage of a test bed audience.

Today's guest is Jesse Finkelstein, the Co-Founder, and Principal of Page Two, an agency run by publishing veterans helping non-fiction authors navigate their full range of publishing options to achieve each client's unique goals. Jesse shares her experience in the publishing world, what to watch out for when signing a contract, how to avoid friction with your publisher and the type of control you can maintain by not going with a big publishing house.

If you're a thought leadership speaker looking to create real impact, you need to base your work on a strong content model. Don't know how? Then this episode's for you! Today's guest is Lee Colan, a leadership adviser, consultant, best-selling author of multiple articles, co-founder of the L Group, and author of 14 leadership books including his new release, The Power of Positive Coaching. He's here to talk to us about thought leadership speakership, creating content models, and providing actionable insights that move your audience to act - from the minute you leave the stage. If you're looking to create a strong content model for your thought leadership, TLL can help!

Is authenticity the most important part of your thought leadership? Authenticity is a major reason why clients listen - and a high factor in forging a strong, continued relationship! In today's episode, we interviewed Carmen Fontana, an organizational thought leader specializing in Cloud and Emerging Tech. She leads Centric's Innovation program, helping identify and cultivate new ways of solving clients' problems, and she's here to talk to us about authenticity, engagement, and how to get your thought leadership to resonate inside and outside of your organization. If you want your thought leadership to resonate, you need to distinguish between thoughts that are sand, clay, and bedrock!

Do you know the difference between "accidental" and "intentional" risk? Are you taking enough risks to grow your business? Today's guest is Steve Anderson, sought-after speaker, influencer, and author of the widely anticipated book, The Bezos Letters. Steve has a Masters in Law, and for the last 20 years, he has crossed the nation speaking for state and national organizations, helping people make sense of rapidly changing technology, and learn how to effectively use these new tools. He talks to us about his new book, the process it took to write it, and how his book is opening doors! Steve also addresses the idea of "intentional" risk, and why businesses need to be able to take risks in order to survive and prosper. This is a great episode, so listen in! If you're writing a business book, you need to know the 3 Things Your Book Needs From You!

Today's episode is a compilation of our favorite guests, talking to us about the ins-and-outs of digital products and online learning! John Tota, a pioneer in online education for corporate training, moved from a Wall Street career to founding his own company, Edulence, developing online training solutions for corporate educators. He talks to us about the trends in online learning, and what thought leaders need to understand to operate successfully in that space. Patricia Fripp, the first female president of the National Speakers Association and a Hall of Fame speaker. She discusses ways to take content, put it online through multiple modalities, and scale it to every end of the price spectrum. Lastly, we have Vince Poscente, Olympic skier, award winning sales and marketing executive, and member of both the USA and Canadian Speaker Hall of Fame. He talks about how speakers and speaking agents can make each others' lives easier, how to create real relationships through digital connections, and why great production value is a must. We hope you enjoy this compilation about digital products and online learning!

Do you know the difference between using your visionary thought leadership for social interaction, and actually building a business that thrives – and helps others? Today's guest is Julian Birkinshaw, Professor of Strategy and Entrepreneurship at the London Business School, and the Academic Director of the Deloitte Institute of Innovation and Entrepreneurship. He's also the author of Reinventing Management: Smarter Choices for Getting Work Done and Becoming a Better Boss: Why Good Management is So Difficult. Listen in as he discusses thought leadership academia, and how to bring your visionary thought leadership to the world in a way that solves problems – and makes money!

A lot of thought leaders wonder how to align their thought leadership to business metrics, and what it looks like to achieve "success" with your thought leadership. If it's crossed your mind, then this is the episode for you! We interviewed Alan Alper, V.P. of corporate marketing and global thought leadership programs at Cognizant Technology Solutions, which is a global I.T. consulting and business services company. Alan's work with organizational thought leadership is groundbreaking, and helping to forge new standards for content marketing in major organizations worldwide. He talks about ways to give your thought leadership a credible foundation, why sharing your thought leadership content for free can increase your business, and why he created a "Blue-Ribbon Panel" of the best and brightest thought leadership within his organization. Listen in, and learn more!

The average business book sells less than 2000 copies in its lifespan, with that in mind, would you want to invest thousands of dollars and hundreds of hours into getting one to market? What purpose could the book serve that makes it all worth it? Michael Bungay Stanier is the founder of Box of Crayons, Canadian Coach of the Year, and author of the self-published books The Coaching Habit and The Advice Trap that have collectively sold more than 700,00 copies! Michael has recently stepped away from the CEO role at Box of Crayons and shares the experience of handing his company over to a new CEO. Peter asks about the pains of making that step and the positive outcomes from it. With Michael having two hugely successful self-published books on the market we had to ask him about the secret sauce to that accomplishment. Michael walks us through writing, publishing, and most importantly marketing his books and why you have to commit to the long game. If you want to play the long game get TLL on your team and we will help you create a long-lasting successful book campaign.

As a keynote speaker and content creator, your message will probably connect with your target audience regardless of where in the world they live. However, the business side of those engagements could be wildly different. Keld Jensen is the Founder and CEO of Marketwatch Center for Negotiations, a speaker with 20 years experience, author of 24 books including The SMARTnership Negotiation Manual and Honest Negotiation. K As a dual citizen in Denmark and the United States Keld shares his unique insights into speaking in North America and across the pond. What can you expect regarding fees and how are those audiences different? Keld has written 24 books and discusses how you narrow down what to put into a book and how to set expectations for getting your book published. Keld has managed to write two dozen books and still maintains a very successful business. Writing a book can become all-consuming Don't Let the Process of Writing a Book Control You Or Your Business!