Leveraging Thought Leadership

Our guest today is Jonah Berger, a marketing professor at Wharton School at the University of Pennsylvania, international best-selling author of Contagious, Invisible Influence, and the Catalyst. He is a world expert on change, word of mouth influence, and consumer behavior. Jonah takes us through his world as a Thought Leader and how publishing his book Contagion opened the door to new opportunities. We discuss the highs and lows of being a speaker and the types of projects he takes on as a consultant. Last but not least Jonah gives advice on the challenging marketplace both publishers and authors face. This is advice you certainly don't want to miss. Three Key Takeaways: · How Thought Leaders can position themselves for better bookings with speaker bureaus. · Why Thought Leaders need to understand the purpose of their book in order to get the most out of it. · What Thought Leaders can learn by working in different industries that push your boundaries.

Today's guest is Jean Accius a nationally recognized thought leader on aging, longevity, and long term health care policy and the Senior Vice President of Global Thought Leadership at AARP. Jean shares with us what Organizational Thought Leadership is at AARP, who their target audience is, and what successful thought leadership looks like for them. Bill and Jean have a deep conversation about the multi-generational workforce that exists today, how untraditional partners can be the key to spreading the conversation, and how Jean is leading a team to influence the influencers for positive change around the world. Three Key Takeaways: How to take Thought Leadership from idea to impact. What AARP is doing to share their Thought Leadership in the age of COVID-19. Why Jean encourages his team of Thought Leaders to go out in the community and come back with new ideas.

Today's guest is Alex Osterwalder an influential strategy innovation expert, the co-founder of Strategyzer, and author of the best-selling book Business Model Generation. Alex shares how he followed the positive signals he found in response to his blog and other early sources towards writing his first book and the unconventional ways he found the funding to get an unconventional book to market. Three Key Takeaways: How to take your Thought Leadership from book to digital products. Why you need to listen to even the weak signals in your Thought Leadership. What you can do to build a business model around the Thought Leadership in your book

Today's guest is Marci Alboher, the author of The Encore Career Handbook and Vice President at Encore.org a non-profit focused on connecting, collaborating, and innovating across generations. Marci tells us how Encore is using Thought Leadership to change the story for older people in the workplace. We discuss what goals they are trying to achieve, the need for a myriad of perspectives, and how they gain visibility to influence change in the world. Three Key Takeaways: How to use Thought Leadership to navigate the change from the corporate sector to non-profit. The difference between a solo Thought Leader and Organizational Thought Leadership and how Encore blends the two effectively. Why Thought Leaders can have a greater reach by having multiple voices all speaking about the same subject.

Today's guest is Simon Leslie, CEO and Founder of Ink Global and the author of There is no F in Sales. Ink Global delivers print magazines for airlines; an industry many thought obsolete, yet Simon leads his company to grow year after year. Join us as Simon shares why he wrote his book: There is no F in Sales, which highlights the struggles and successes of his career. Learn why having a published book has personally changed Simon, how he views business, and what opportunities are on the table now that he is an author. Three Key Takeaways: How you can gain confidence in your Thought Leadership from publishing a book. Why Thought Leaders need to think long term and not just about the next quarter. Why you need to understand the contract you sign in order to get the full potential of putting your thought leadership into a book. When is the right time to put your Thought Leadership into a book?

Today COO of Thought Leadership Leverage Bill Sherman takes over the topic Organizational Thought Leadership; in future episodes both Bill and Peter will tackle the subject. Bill's first guest is Dan Hawthorne Director of Industrial-Organizational Psychology at PAIRIN. PAIRIN is a social enterprise software company looking to do good in the world by helping people get the answers they are looking for. Dan explains how they use science to back up their Thought Leadership while building behavoiral assessments to help people find jobs, advance in their careers, and move into their next stage of life. We also talk with Dan about how the world has changed in recent months, how he is adapting to it, and how his company is doing their part to bring validated information in a way people can understand. Three Key Takeaways: How to use good science to back up your Thought Leadership. Why using the right language in your Thought Leadership is key to the audience being able to grasp the subject. How to celebrate the success of Thought Leadership.

Today's guest is Becky Robinson, the Found, and CEO of Weaving Influence, a company that helps authors and Thought Leaders build online influence. Becky gives us tips on looking at the bigger picture when focusing your social media to promote a book. How you can leverage the larger platforms of people in your network, and why you should be giving your book away for free! Three Key Takeaways: How to measure the success of a Thought Leader's book. Why you might expect larger sales of a Thought Leadership book in year 2 than year 1. Why you should focus on a single platform for your Thought Leadership.

Today's guest is Chris Clews, a speaker, marketing consultant, and author of What 80s Pop Culture Teaches Us About Today's Workplace. Chris takes us on a journey from having 23 years in corporate marketing to being a Thought Leader spreading his message using 80s pop culture to connect with audiences in ways they will retain. Three Key Takeaways: How to move from a corporate position to an independent Thought Leader. When to make the move from your day job to Thought Leader. What you need to do to test your Thought Leadership early on.

Today we sit down with Anthony J. Algmin, Founder and CEO Algmin Data Leadership and author of Data Leadership: Stop Talking About Data and Start Making an Impact! Anthony shares his journey of starting his company and writing his book. We discuss reasons to revisit your own book now and whether you should hold back your IP or make it fully accessible. Three Key Takeaways: · Why Thought Leaders should make their IP accessible. · How revisiting your own book can give you a fresh look at your own Thought Leadership. · Why Thought Leaders need to understand the data they have available to them.

Today we interview Joan Driggs, the VP of Content and Thought Leadership at Information Resources Inc. She shares how to get buy-in on Thought Leadership from senior management and people in the field. We explore the idea of soft ROI and how to measure the return on your Thought Leadership. Finally, we wrap up by discussing spreading content across multiple platforms to suit the needs of various audience types. Three Key Takeaways: · How to measure the return on Thought Leadership. · What you can do to get buy-in for Thought Leadership in your organization. · How to move Thought Leadership to new modalities and new audiences.