ASOM Pod

Loyalty and the Future of SaaS: Engaging Communities in the Digital Age Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) discuss the evolving concept of loyalty amid personal tales and industry insights. They discuss personal midlife crises, the excitement of acquiring cars and baseball cards, and the critical role of loyalty in the digital age. The conversation shifts to the future of Software as a Service (SaaS), featuring a lively debate with contrasting viewpoints. The discussion highlights the importance of brand loyalty through community-building, customer experiences, and digital engagement. The hosts emphasize excellent customer support, and contrast approaches between software companies and e-commerce brands. The episode includes gratitude for the audience, a discussion on combating scams on digital platforms, and a teaser for the next episode. Please like, share and subscribe if you enjoyed this video! That’s how we know you like it! 00:00 Midlife Crisis and Car Purchases 00:48 Baseball Cards and Collectibles 01:23 Welcome to the ASOM Pod 01:40 Discussing Loyalty in the Digital Age 05:10 Brand Loyalty and Consumer Behavior 13:47 The Power of Community in Brand Loyalty 15:38 Customer Service and Loyalty Programs 20:01 BattlBox: Building Loyalty Through Community 28:52 Customer Service Stories: Hello Bello and Chewy 31:16 Retail Loyalty vs. Digital Experience 32:05 The Importance of a Good Product 33:12 Founders and Social Media Engagement 35:52 Humanizing Brands and Customer Experience 36:46 B2B Loyalty: Partner vs. Vendor 38:38 Human Connection in Software Support 52:29 Subscription Models and Customer Loyalty 58:17 Wrapping Up: Final Thoughts on Loyalty Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #ecommerce #ecommercepodcast #customerloyalty #ecomloyalty #doesloyaltywork #ecompod #asompodcast #podcast

Welcome to the ASOM Pod: Ecom Insights from Four Industry Perspectives Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ In the inaugural episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride)— introduce themselves and their backgrounds and discuss the inception and goals of the podcast. They dive into the dynamics of e-commerce, touching on the shift from traditional retail to direct-to-consumer models, the importance of omni-channel strategies, and emerging trends like TikTok Shops and Amazon’s evolving role. The conversation highlights the significance of community within the industry, as well as the impact of consumer behavior and market changes. The hosts underscore the value of sharing their diverse experiences to provide actionable insights for entrepreneurs and businesses navigating the e-commerce landscape. Please like, share and subscribe if you enjoyed this video! That’s how we know you like it! 00:00 Introduction to the ASOM Pod 00:21 Meet the Hosts 01:57 The Origin of the ASOM Pod 02:16 The Value of Sharing Best Practices 04:23 Building a Community of E-commerce Experts 14:07 The Future of E-commerce 32:10 Mastering Supply Chain Control 32:36 The Turkey Connection and Thanksgiving Tradition 33:23 Transitioning to Retail: Costs and Benefits 35:04 Retail Legitimacy and Price Sensitivity 35:43 Independent Pet Stores and E-commerce Impact 39:37 Omni channel Strategies and Generational Shifts 45:28 Consumer Behavior and Market Evolution 46:31 The Future of E-commerce and Subscription Models 51:35 Amazon’s Influence and Brand Recognition 55:02 Conclusion and Next Episode Teaser Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #ASOMPod #ecommercepodcast #podcast #ecommerce #ecommercetips #ecommercebusiness #ecommercesuccess #businessgrowth #businesspodcast