ASOM Pod

ASOM Pod
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Jan 22, 2026 • 37min

EP81: Goodbye

Four entrepreneurs candidly reflect on the decision to close a long-running show. They discuss the real costs of production, travel, and staffing. Conversations cover the creative value of in-person recording and the toll of batching episodes. They talk about niche audience limits, shifting priorities, and the unexpected benefits of networking and personal growth.
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Jan 8, 2026 • 1h 2min

EP79: SaaS and agency pricing is broken and no one wants to say it

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox) and Amer Grozdanic (CEO of Praella) go straight at one of the most uncomfortable questions in eCommerce:Should SaaS companies and agencies really be taking a percentage of your revenue?This conversation gets opinionated fast. Here’s what they dig into:Why percentage-based SaaS pricing feels great early and painful laterWhether agencies should earn upside or stick to flat feesWhen “we grow when you grow” turns into misaligned incentivesThe hidden costs of SaaS taking a cut without taking any downsideWhy cancel threats, discounts, and churn games are becoming normalizedHow brands should actually think about value, pricing, and long-term sustainabilityIf you’ve ever looked at your SaaS stack or agency invoices and thought “this doesn’t feel right anymore”, this episode puts words to that feeling._____Big shoutout to our sponsor who makes this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Subscribe at https://asompod.com__00:00 Teaser Trailer03:15 Debate on Agency Pricing Models16:32 Discussion on SaaS Platforms and Pricing32:17 A True Story from the SaaS World32:43 Debating Gross Margins in SaaS33:12 The Cost of Processing and Technology34:36 The Reality of SaaS Market35:26 Examples from the Reviews and Loyalty World36:24 Challenges in SaaS Implementation37:39 Pricing, Positioning, and Product47:47 The SaaS Subscription Hack54:06 The Financial Reality of SaaS Companies01:00:32 Concluding Thoughts and Final Remarks___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips
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Dec 31, 2025 • 1h 13min

EP78: 2026 goals, real numbers, and the lessons 2025 taught us

Hosts dive into their raw reflections from 2025, discussing the brutal truths of business growth. They share ambitious targets for 2026, focusing on achievable revenue goals and the transition towards sales-led structures. Delegation and protecting family time are highlighted as essential for success. Personal anecdotes reveal improvements in health and family routines intertwined with business strategies. The group emphasizes the unpredictability of success while celebrating their wins, leadership challenges, and the journey toward a more balanced life.
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Dec 18, 2025 • 1h 11min

EP77: Here’s what we think is happening in 2026 (ecom and business predictions)

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) get into what eCommerce actually looks like in 2026, and spoiler: it’s not just “more ads and more AI.”The crew breaks down how financial modeling, privacy shifts, and AI are changing the way brands operate, while personalization goes from “nice to have” to table stakes. They talk about why websites are turning into loyalty hubs, why more DTC brands are opening retail stores and owning manufacturing, and what big moves (like a potential Chewy acquisition) could signal about where the market is headed.What you’ll hear:Why personalization is about to explode (and what powers it)How AI is reshaping both customer behavior and internal teamsThe future of DTC retail and why physical assets matter againWhy websites are becoming loyalty channels, not just storefrontsThe business model shifts brands need to be ready for by 2026If you’re building, operating, or investing in eCommerce, this episode is a fast, honest look at what’s coming next and what actually matters._____Big shoutout to our sponsor who makes this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Subscribe at https://asompod.com__00:00 Teaser Trailer03:49 Reviewing Last Year's Predictions04:31 TikTok and Social Commerce Insights09:25 Subscription Models and SaaS Trends19:06 Meta's Dominance and Social Commerce28:41 AI's Impact on eCommerce35:05 Discussing Predictions for 202635:29 The Shift in User Experience and AI's Role37:24 Personalization and Data Privacy Trends42:50 The Future of Retail and D2C Brands50:23 The Importance of Brand Assets01:02:04 The Decline of eCommerce and Rise of Loyalty Channels01:07:42 Predictions for the Pet Industry01:10:37 Conclusion and Final Thoughts___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips
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Dec 11, 2025 • 1h 11min

EP76: Shopify struggles, slower sales, big black friday cyber monday ecom lessons

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) break down everything that happened across Black Friday and Cyber Monday and what it means for the future of eCommerce. From Shopify’s massive sales spike to unexpected wins in new customer acquisition, the crew digs into the consumer behavior shifts, platform performance issues, and emerging trends shaping the next wave of digital retail.What you’ll learn:How Shopify handled BFCM including the sales surge and the technical issues merchants feltWhy buy now, pay later continues to influence conversions (and the hidden risks most brands ignore)How AI is changing product research, shopping behaviors, and traffic qualityWhy AppLovin is quietly becoming a serious challenger to Meta for customer acquisitionHow retail expectations differ by channel and why brands must innovate fasterWhat AI means for SEO, marketplaces, and the future barriers to entry in eCommerceThe team’s predictions for where digital commerce is headed nextIf you’re trying to understand how AI and consumer behavior will reshape the industry, this episode gives you a sharp, actionable breakdown of what’s happening now and what’s coming._____Big shoutout to our sponsor who makes this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Subscribe at https://asompod.com__00:00 Teaser Trailer00:24 Welcome to the ASOM Pod00:53 Discussing Black Friday and Cyber Monday02:27 Amazon's Strategy and Consumer Behavior03:57 Black Friday Product Launches and Consumer Trends12:57 Retail Experiences and Consumer Preferences18:44 Shopify's Performance and Technical Issues34:20 Buy Now, Pay Later Trends36:14 Merchant Fees and Payment Structures36:40 Buy Now, Pay Later Risks and Benefits40:07 AI's Impact on eCommerce Traffic42:50 SEO and AI: The New Frontier46:46 AppLovin vs. Meta: A Data Comparison53:56 Black Friday and Cyber Monday Insights01:04:52 Predictions for the Future of eCommerce___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips
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Dec 3, 2025 • 1h 3min

EP75: Websites are dead, long live AI commerce

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dig into one big question: are traditional eCommerce websites on their way out? With AI reshaping how consumers browse, shop, and make decisions, the conversation explores whether AI-driven commerce, mobile apps, and marketplaces like Amazon will eventually replace the classic online storefront.What you’ll learn:- Whether websites are becoming irrelevant in an AI-first world- How AI will transform search, personalization, and customer experience- Why apps, loyalty, and brand ecosystems may win over traditional storefronts- The evolving role of marketplaces like Amazon- How consumer behavior shifts between generations- Why logistics and operations may be the biggest benefactors of AIIf you’re building an eCommerce brand or planning for the next wave of digital retail, this episode gives you a clear, practical look at what’s next._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Particl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com__00:00 Teaser Trailer02:23 Websites vs. AI Commerce03:55 The Future of eCommerce06:19 Consumer Behavior and Technology10:54 AI and Marketplaces13:38 Mobile Apps and eCommerce16:07 AI's Impact on Search and Shopping26:08 The Evolution of AI and Quantum Computing32:55 The Rise and Fall of Amazon's Shopping Innovations33:57 Target's Strategic Shopping Experience34:44 The Evolution of Online Shopping36:03 AI's Impact on eCommerce38:16 The Future of Websites and AI Integration40:29 AI in Logistics and Customer Experience44:28 The Role of Loyalty in eCommerce58:32 The Changing Landscape of SaaS___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips
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Nov 20, 2025 • 42min

EP74: The best and worst ecommerce niches of 2025

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) break down one of the most debated questions in entrepreneurship: should you build a business based on passion or on skillset? From there, the crew dives into a no-BS analysis of the best and worst eCommerce business models to start in 2025, looking at the real factors that make or break a brand like margins, returns, customer support demands, marketplace competition, paid advertising performance, and evolving consumer spending trends.What you’ll learn:The difference between building from passion vs. building from your actual skillsetThe best and worst eCommerce businesses to start in 2025Which categories have the strongest margins and repeat potentialWhy some “trendy” product types are a financial and logistical nightmareHow returns, support, and ad costs are quietly killing certain industriesWhy the founder’s mindset, adaptability, and execution matter more than the idea itselfIf you’re thinking about launching a brand, pivoting your current business, or just want a behind-the-scenes look at the real economics of eCom, this episode is your reality check._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com___00:00 Teaser Trailer00:30 Welcome to the ASOM Pod01:08 Meet the Hosts02:08 Game Time: Best and Worst eCommerce Businesses to Start03:52 High Margin eCommerce Categories05:45 Low Margin eCommerce Categories11:59 Marketplace Competition: Best and Worst Businesses21:45 Paid Advertising: Best and Worst Categories24:50 The Challenge of Selling Tumblers25:16 Returns and Customer Support Insights29:26 Trends in Consumer Spending33:09 Best and Worst eCommerce Business Models39:23 The Importance of the Founder in Business Success41:05 Conclusion and Final Thoughts___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips
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Nov 13, 2025 • 49min

EP73: From founder to employee - learnings of an exited founder: ft. Kevin of Beachly

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down with Kevin Tighe, Founder & former CEO of Beachly and now VP of Growth at BUBS Naturals.Kevin gets real about the transition from founder to employee, what it felt like to sell the company he built, and how he rebuilt his identity on the other side. The crew digs into leadership, delegation, the subscription model, and what today’s e-commerce landscape demands from operators.What you’ll learn:How Kevin built and scaled Beachly and what led to its acquisition.The emotional + operational realities of selling your business.How to transition from CEO to employee without losing your edge.Why delegation and team empowerment unlock real growth.The current state of subscription eCommerce (and what’s changing fast).How Kevin is driving growth today at BUBS Naturals.If you’re a founder, operator, or just curious what the “after” looks like post-exit, this one hits home._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com___00:00 Teaser Trailer00:39 Welcome to the ASOM Pod04:25 Kevin Tighe’s Journey: From Founder to Employee04:53 The Birth and Growth of Beachly Brands07:46 Challenges and Successes in the Subscription Box Model16:04 The Acquisition Journey and Transition to Employee22:15 Discussing the Acquisition Details22:30 Transitioning to a New Market22:47 Joining BUBS Naturals24:44 Reflecting on Entrepreneurial Challenges28:48 The Importance of Delegation31:13 The Emotional Side of Selling a Business34:15 Current Role and Team Dynamics35:55 Future Plans and Reflections48:07 Closing Thoughts and Outro___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips
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Nov 6, 2025 • 57min

EP72: Meta’s First AI Engineer Talks AI ft. Pujun Bhatnagar

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down with Pujun Bhatnagar - one of Meta’s first AI engineers and now Co-Founder & CEO of Kintsugi.They unpack where AI is today, where it is headed, and how brands and governments should prepare. Pujun shares his path from Stanford to Meta, how AI moved from experimentation to commercialization, and why we are still only scratching the surface of what data-driven intelligence can do.What you’ll learn:* Why AI is still early and what that means for innovation.* How AI commercialized and where it is going next.* Lessons from building foundational systems at Facebook.* How Kintsugi is reinventing sales tax and compliance.* AGI and robotics timelines and implications.* Why smart policy and critical thinking will guide progress.* Common misconceptions about AI and real-world impacts.* How quantum computing accelerates what is possible.* How AI may transform healthcare, policy, and daily life.* Why R&D investment is critical to a safe future.Whether you are building tech, running a brand, or simply curious where AI is going, this episode delivers a grounded look at the forces shaping our future and the opportunities ahead.Connect with PujunLinkedIn: https://www.linkedin.com/in/pujun/X: https://x.com/pujun_aiExplore Kintsugihttps://www.TryKintsugi.comLinkedIn: https://www.linkedin.com/company/kintsugi-ai/X: https://x.com/kintsugifi_____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com___00:00 Teaser Trailer00:48 Meet the Hosts01:02 Special Guest Intro: AI Expert03:30 Guest Background: From Stanford to Facebook09:49 AI in Business: Sales Tax Automation11:09 The Evolution and Impact of AI16:29 The Future of AI and Society29:55 The Infancy of Mankind and Critical Thinking30:45 The Real Users of Facebook32:13 The Future of AGI and Robotics38:53 Quantum Computing and AI Advancements40:12 The Role of AI in Healthcare and Policy Decisions42:01 The Importance of R&D and Intelligent Policies51:57 The Future of Sales Tax and Compliance Infrastructure54:38 Conclusion and Final Thoughts___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips
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Oct 30, 2025 • 55min

EP71: Email isn’t dead.. you’re just doing it wrong ft. Rytis Lauris

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dig into the real state of email marketing in 2025 and why it continues to be one of the highest-ROI channels in eCommerce.Joining the crew is special guest Rytis Lauris, CoFounder and CEO of Omnisend, who breaks down the numbers behind email performance and why, despite the headlines, email is very much alive and driving predictable revenue for brands.What you’ll learn in this episode:- Why email marketing still outperforms every “email is dead” narrative.- The automated flows responsible for 87% of automated email revenue (and how to optimize them).- How contextual segmentation + personalized journeys improve conversion and retention.- Where AI meaningfully enhances strategy vs. where humans still win.- Tactical tips for improving welcome, cart, browse, post-purchase, and subscription flows.- How brands are weaving SMS + email together for smarter lifecycle marketing.- Common customer experience pitfalls and how to fix them.- Small tweaks that lead to big wins in subscription + upsell strategy.Whether you’re running a brand, agency, or SaaS platform, this episode is your tactical guide to leveling up your lifecycle marketing, unlocking more revenue, and engaging customers in smarter, more automated ways._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe to the pod at https://asompod.com___00:00 Teaser Trailer02:21 Special Guest Introduction05:26 Email Marketing Insights09:07 The Power of Automated Emails12:21 Advanced Email Strategies25:06 Early Stage Email Automation Tips27:42 Customer Experience Issues28:01 Subscription Email Tweaks29:42 Upsell Opportunities30:32 BattlBox Subscription Feedback31:10 NPS and Customer Engagement32:10 Marketing Automation Tips44:11 AI in Marketing Automation51:58 Conclusion and Final Thoughts___Follow Jimmy Kim at:X: https://www.twitter.com/yojimmykimLinkedin: https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykimTik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at:X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:aX: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetip

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