ASOM Pod EP78: 2026 goals, real numbers, and the lessons 2025 taught us
Dec 31, 2025
Hosts dive into their raw reflections from 2025, discussing the brutal truths of business growth. They share ambitious targets for 2026, focusing on achievable revenue goals and the transition towards sales-led structures. Delegation and protecting family time are highlighted as essential for success. Personal anecdotes reveal improvements in health and family routines intertwined with business strategies. The group emphasizes the unpredictability of success while celebrating their wins, leadership challenges, and the journey toward a more balanced life.
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Kids In Ads As Practical Lessons
- Bryan wants his kids to appear in Oma's Pride ad campaigns to teach business and math fundamentals.
- He uses product involvement as hands-on learning and family integration into work.
Run Experiments, Kill Bad Ones Fast
- Measure results, not effort: execute experiments but stop the ones that don't move metrics.
- John stopped higher frequency posting when data showed no cross-platform benefit.
Diversify Channels Strategically
- Diversify channels beyond DTC by testing marketplaces like TikTok Shop, Whatnot, and Amazon.
- Treat each channel as a growth engine; one marketplace can become your largest channel quickly.