Influential Voices of Authority

How To Define Your Ideal Target Listener For Your Podcast – Episode 207 So many people talk about creating your avatar or ideal target listener. They talk about why to do it. Rarely do they explain how to do it. That is what I want to talk about today. When I ask people to tell … Continue reading How To Define Your Ideal Target Listener For Your Podcast – Episode 207 → The post How To Define Your Ideal Target Listener For Your Podcast – Episode 207 appeared first on ErikKJohnson.com.

Your Key To Success In The Next 12 Months – Episode 206 What does success look like for you over the next 12 months? You hear so much about setting goals. How specific have you made your goals to ensure success in the next year? Now, this episode isn't all about setting goals. We are … Continue reading Your Key To Success In The Next 12 Months – Episode 206 → The post Your Key To Success In The Next 12 Months – Episode 206 appeared first on ErikKJohnson.com.

What Is Your Role On Your Podcast? – Episode 205 This week, I helped launch a morning show on the radio. As we built it from the ground up, we created every piece from scratch. This required us to determine the role each host would have on the show. It got me thinking about you … Continue reading What Is Your Role On Your Podcast? – Episode 205 → The post What Is Your Role On Your Podcast? – Episode 205 appeared first on ErikKJohnson.com.

Behind The Scenes Of A Podcast Coaching Session – Episode 204 A few months back, Dave Jackson and I reviewed the Jeep Talk Showon the Podcast Review Show. Tony Muckleroy, one of the hosts of the show, reached out to me for a follow up review. Today, I want to take you behind the scenes … Continue reading Behind The Scenes Of A Podcast Coaching Session – Episode 204 → The post Behind The Scenes Of A Podcast Coaching Session – Episode 204 appeared first on ErikKJohnson.com.

Grow Your Podcast Audience Challenge – Episode 203 Most of us want to grow our audience, increase downloads and become more influential in our niche. It is usually one of the goals I hear from podcasters. If you were to list your top three struggles with your show, would one hurdle you list be increase … Continue reading Grow Your Podcast Audience Challenge – Episode 203 → The post Grow Your Podcast Audience Challenge – Episode 203 appeared first on ErikKJohnson.com.

Can't Catch Up To A Bad Opening – Episode 202 Start strong. You can't catch up to a bad opening. You work hard to get your audience to push play on your podcast. Don't risk losing them by wandering into your content. Create a powerful introduction to hook their attention. At Podcast Movement 2017, I … Continue reading Can't Catch Up To A Bad Opening – Episode 202 → The post Can't Catch Up To A Bad Opening – Episode 202 appeared first on ErikKJohnson.com.

The Most Important Step To Building Your Audience – Episode 201 In working with a new client the other day, he wanted to build his audience. He had a few dozen listeners and wanted to know how to build it to a few thousand. I explained the best way to grow was to put … Continue reading The Most Important Step To Building Your Audience – Episode 201 → The post The Most Important Step To Building Your Audience – Episode 201 appeared first on ErikKJohnson.com.

Which Brand Building Side Are You On? – Episode 200 Have you picked a side when building your brand? Are you trying to please everyone? Brand building requires stirring passion in your audience and upsetting a few others. You have heard the saying … "You can please some of the people some of the time, … Continue reading Which Brand Building Side Are You On? – Episode 200 → The post Which Brand Building Side Are You On? – Episode 200 appeared first on ErikKJohnson.com.

Can You Make Money With Your Podcast? – Episode 199 Are you like most podcasters who contact me for help? Are you trying to make money with your podcast? When podcasters reach out to me for my complimentary podcast review and strategy session, I ask them a few questions to see where I might be … Continue reading Can You Make Money With Your Podcast? – Episode 199 → The post Can You Make Money With Your Podcast? – Episode 199 appeared first on ErikKJohnson.com.

Getting The Sale vs. Building The Relationship – Episode 198 Are you focusing on the sale or are you focusing on the building the relationship with your client? I am often asked how to make money with a podcast. The short answer is easy – have something to sell. The longer answer is build a … Continue reading Getting The Sale vs. Building The Relationship – Episode 198 → The post Getting The Sale vs. Building The Relationship – Episode 198 appeared first on ErikKJohnson.com.