Influential Voices of Authority

To grow your audience and monetize your podcast, you need to build relationships. People do business with those they know, like and trust. That is the definition of relationship. Today, I want to show you how stories help you build those relationships. BOOTCAMP Before we jump into it, I want to invite you to a powerful event that will help you build your podcast monetization strategy. So many times, we go to webinars hoping to learn something only to find out it is a big sales pitch. We might walk away with one or two ideas after an hour. But we are really only there for the sale. You have a chance to join me for a 6-hour Podcast Profits Bootcamp where I will put you through the entire process to build your podcast monetization strategy. During this event, we will build a few ways to monetize your show that are perfect for you. This isn't one size fits all. It is specific to your show. You will get a workbook that will help you stay on track as we develop your strategy. During the bootcamp, we walk through the workbook step-by-step. We will start with your foundation to ensure you are building on solid ground. Then, we will develop your purpose. I'll show you why most podcasts don't make money, so you can avoid those pitfalls. Many people think ads and sponsorships are the way to make money with your show. That is a myth. It is the worst way. Sponsorships require a very large audience and a lot of sales time. Ads also have a revenue ceiling. I'll show you a better way during the Podcast Profits Bootcamp. I won't just show you, we will build it together. We will discuss the various ways you can monetize your show, so you can pick the strategy that is right for you. Finally, you will have plenty of time to ask me questions to refine your strategy. This is so much more than a webinar or workshop. It is a bootcamp where we will actually get things done. Where most webinars last an hour, this is a 6-hour, all day event. REGISTER Registration for the Podcast Profits Bootcamp will be $197 for the 6-hour bootcamp, your workbook and your monetization strategy for your show. Right now, you can enroll for $97 if you act fast. This fast action deal is good until Tuesday, October 19th at Midnight. Enroll now at a great deal and secure your spot. After Tuesday, the price goes to $197 and I'll start promoting it heavily. You can enroll at www.PodcastTalentCoach.com/bootcamp. If you are ready to build your podcast monetization strategy, the Podcast Profits Bootcamp is for you. You've spent enough time attending empty webinars and trying to find sponsors. Now is the time to build a real strategy. Let's sweeten the deal for you a little more. If you enroll in the Podcast Profits Bootcamp, I will give you my Powerful Podcast Interviews course as my gift. Powerful interviews are a great way to grow your audience and monetize your show. This course shows you how to leverage your interviews to engage your audience. In this course, we talk about why we interview, the essential elements of creating unique interviews, the powerful interview questions and how to ask those questions in a way that will engage both your guest and audience. You get it as my gift with your enrollment. Let's get you registered for the Podcast Profits Bootcamp. Jump in right now at www.PodcastTalentCoach.com/bootcamp. Save when you register by Tuesday. FRIENDSHIPS Now, let's talk about how you build trust and use it to grow your show and business. People do business with those they know, like and trust. That is the definition of relationship. This is where friendship begins. Think about your best friend. How much do you know about that person? Do you know where they grew up? How about where they went to school? Do you know what they like to eat or something about their unique interests? There are things they haven't told anyone but you. That's how friendships are formed. You probably weren't there when they were growing up in their gradeschool neighborhood. But, they told you all about it. Their embarrasing high school stories may not have included you. But, they told you all about it. The stories go on and on. Your best friend tells you everything. You weren't there to experience all of the events, but you heard about them. That is the power of story. Friends share with friends. Friendships are built by revealing things about yourself. The more you share stories with your listener, the more you build relationships. ELEMENTS OF STORY Powerful stories have 4 elements. The first is your Provocative Point. My radio coach would always ask, "What do you want the audience to laugh at, marvel at or better understand?" That is your Provocative Point. This is the goal of your story. Make your audience feel something. Next, you need an Intriguing introduction. This should include your Provocative Point. Tell people where we are going. Nobody wants to get on a bus when they don't know where it is headed. When you start with your Provocative Point, your listeners can enjoy the journey. They can enjoy the details. That is the third element … your Vivid details. When you include vivid details, your story become more believable. Your story stirs emotion. You transport your listener to your specific time and place. The details create images in the theater of the mind. Finally, end your story with a Powerful Conclusion. Put a period at the end of your story. This should be a quick restatement of your Intriguing Introduction, just like a great speech. STORY EXAMPLES Let's review an example of how story works in your podcast. Mike Van Pelt is one of my clients. He gave me permission to share these examples from his True Man Podcast. You can find his amazing show at www.TrueManPodcast.com. His podcast is designed for men who feel stuck in some aspect of their life. Do you feel you've lost control of your goals or the ability to move in a new direction? Do you feel like you are navigating life's journey on your own when you could really use a guide and a roadmap? That is what the True Man Podcast is all about. These stories come from Episode 16 The Comeback. This episode is all about writing your comeback story. When you tell stories, put your listener in the moment. Stir emotions and make them feel something. STORY ONE In the first story, Mike talks about his story. He talks about discovering what it means to be a parent. However, he doesn't put me in the moment. This story is not very specific. There are not many details. Give it a listen. (first story) There are a lot of generalities in this story. He didn't put me in the moment. Mike needs to tell me when he decided it was time to go back to school. Put me in that conversation. Mike tells me he was talking to his kids about the importance of school. He comes to the realization that he was being hipocritical. Put me in that moment. Where were you? What were you doing? Mike stirs some great emotions. He tells me about being embarrassed. When does the pivot happen? I want Mike to get to the point where he says, "Then one day I discovered ..." or "That's when … happened." Where is the pivot in the story where we see the transformation happen? Put me in that one place and time. STORY TWO The second story gets a little closer. Mike talks with his co-host Paul about the starting a men's group. Here is story two. (second story) This story gets a little closer. They meet Friday mornings. The meetings are in Paul's office. It is 7a. It is Mike and group of guys. In this story, I am starting to be present in the room. Use those vivid details. What does the office look like? Where is the pivot point in that story? The story is a little closer to a great story, but not quite where we need to be. STORY THREE The third story is much better. This is a story about a specific retreat. In this story, we are very specific with the details. As you listen to this story, notice how vivid the details become. As Mike tells the story, you are put right there in the moment. You can see the surroundings. You can feel the emotion of what he is going through. Take a listen to the specific details in this story. (third story) I love the specifics in this story. Mike uses all of the senses. And, check out the details. They go up to Virginia a couple years ago. It was very powerful to be around 300-400 guys and spend the weekend in the mountains. They got to enjoy a focus on God. It was Saturday morning. Michael Thompson walked in on Saturday morning. He was going to play 3 songs. The second song was by Josh Groban. These details are very specific. It is one specific point in time. The first story was very generic. It could have been anywhere at any time. In this third story, we are talking about one specific Saturday morning, up in the mountains, when he experiences one specific song. This is what I'm talking about when I talk about putting me in one moment in time. That's what brings the stories to life and makes them powerful. Details and senses make the story real and believable. It also builds that relationship with your audience by revealing things about yourself. PROVOCATIVE POINT At the end Mike says, "That song took me out. I was almost on my knees. Because I didn't know that God loved me that intimately. And I didn't know I could love him back that intimately." This statement is the provocative point. It is what Mike wants the listener to better understand. This is where the story should start. He could have started the story with, "There was one day when I finally realized that I could love God so intimately." With this intriguing introduction, we know where we are going. The intriguing introduction could be followed by the story of being at a retreat one Saturday morning. We were up in the mountains with 327 other men. This is like seeing the trailer for the movie. We know the premise of the story. Now, we get to enjoy the details. Use stories in your podcast, and you will begin building powerful friendships with your listeners. This is how you build know, like and trust to monetize your podcast. JOIN US If you are ready to build your podcast monetization strategy, come join us for the Podcast Profits Bootcamp. You've spent enough time attending empty webinars and trying to find sponsors. Now is the time to build a real strategy. Registration for the Podcast Profits Bootcamp will be $197 for the 6-hour bootcamp, your workbook and your monetization strategy for your show. Right now, you can enroll for $97 if you act fast. This fast action deal is good until Tuesday, October 19th at Midnight. Enroll now at a great deal and secure your spot. After Tuesday, the price goes to $197 when I'll start promoting it. You can enroll at www.PodcastTalentCoach.com/bootcamp. I'd love to see you there to help you build your strategy. Get in today. We'll see you there.

This week I received a great email from a listener regarding your show prep. How do you balance your time when it comes to podcast notes versus scripting your show? There are benefits to both. Today, I want to show you how to prepare with respect to where you are on your podcast journey. LET'S CHAT Before we get into it, I would love to invite you to have a free podcast strategy call with me. If you are struggling to grow your audience or monetize your show and you would like help building a strategy, take advantage of a free podcast strategy session with me. You can apply for a spot at www.PodcastTalentCoach.com/apply. Many people think these calls are just sales calls in disguise like many of the webinars you attend. The guru promises to teach you a ton. All you walk away with is a sales pitch. This call is not that. Here is how it works. You and I get on a Zoom call. We start by getting clear on your goals. Where do you want to be a year from now to happy with the results? Then, we determine where you are now. With that, we have the path. Now we need to figure out how to travel that path. We talk about what you've tried in the past. What has worked and what didn't work? What did you enjoy and what frustrated you? After we look at the past, we brainstorm the future. We kick around a few ideas to see what excites you. I have seem many things over my 3 decades in radio and podcasting. Ideas are my thing. We then narrow down the ideas to one path that will work for you. This is an idea that excites you that I have seen work. At this point, you have your strategy. If you would like my help implementing your strategy, we can talk about how that would look. On the other hand, if you don't need the accountability, we leave the call as friends. That's it. No arm-twisting. Just two podcast fans talking ideas. If you would like to build your strategy, you need to apply. I can't possibly talk with everyone. Visit www.PodcastTalentCoach.com/apply. THE QUESTION The question this week comes from Taj. He writes … Thanks for your podcasts. I benefit a lot from them. One question I have is about scripting. How much do you script your podcast? Is it word for word or do you just have bullet points. You sound very engaging and deliver it as if having an engaging conversational chat with me (or other listeners). Scripting word for word takes me a long time, but does mean I am tighter and get to the point quicker. When I work off bullet points, I am able to speak and be natural and inject my personality, but I end up being more wordy. However, I need less time to prepare. So how do you script or advise I script so I am natural but also not too wordy and take less time producing episodes. Really appreciate your work. Kind regards, Taj NOTES VS SCRIPT Script vs. outline really depends where you are in your experience. Being in radio for over 30 years, I've been able to hone my skills to be able to read a script and make it sound natural. It takes a lot of practice to do that. Have you ever seen a play where the actors are just natural? The conversation feel authentic, even though they are reciting a script. On the other hand, when we watch a high school performance or a production with rookie actors, the conversation is very stiff and unnatural. The words are pronounced with too much diction. There are no uhs or ums. Once speaker stops before the other speaker begins to talk. The major difference between veteran and rookie actors is the way they approach the words on the paper. We speak much differently than we read and write. A good actor can take a script and transform it into natural speech by adding in the little nuances that make it sound real. When this happens, there are natural, vocal nuances that make it sound like speech rather than reciting text. There are breaths. The actor will start a sentence and then start over, just like you would in real life. There are uhs and ums and half sentences. The actors aren't perfect, because we aren't perfect in everyday conversations. If you script your show, you need to be a seasoned performer. BEGINNERS Beginning podcasters should begin using a detailed outline. This should not be scripted, but should include more detail than a general outline. In this outline, include the big points you'd like to make. Build your standard outline as you would for any speech. Then, go back to each point, and be sure to include details and stories that are important to the content. The more detail you can add, the less you will need to think in the moment. If I were doing a detailed outline for this episode, I may include that sentence … The more detail you add, the less you need to think in the moment. Details make your stories real and believable. If you are telling a story on your episode … and you should on every episode … put the details on the outline. Day, time, setting, all 5 senses and names are all important details for any story. They should be on your outline. When you script your episode as a beginner, it becomes difficult to sound natural. Without the experience, you sound like you're reading it. INTERMEDIATE If you are a podcaster who has been doing the show for awhile, or you've been a public speaker who can be extemporaneous, you can work from an outline. As with any public speaker, this takes time to develop as well. When you're working from a basic outline, the content should be information you know really, really well. I can speak without notes on the power of storytelling on a podcast, because I've been teaching it for decades. If you are in that place with your content, you can probably work from a basic outline. You know the content. The outline is simply to keep you on track. ADVANCED If you've been doing your show for a long time, you can work from a script and be able to sound natural. I typically write a blog post that I will use as my show notes. It is typically much shorter than it would be if my episode was transcribed. As I record the episode, I use that blog post as my notes as I record. While recording, I make sure I don't fall into reading the script. I use the post as a framework for my presentation. When I first started using this method, I would highlight the key points as if it were an outline. I look at the blog post, find my next thought and then stop looking at it and just talk. This prevents me from reading text. As I mentioned, the script needs to have the natural element of speech. Include the ums and uhs. Keep the half thoughts are restarts. That is what makes your show sound natural. If you edit out every um and restart, you sanitize your show. It is too clean and doesn't sound natural. It is like a house in a movie that doesn't look like anyone has ever lived in it. It takes practice and takes time. YOUR PODCAST When it comes to your show, try various methods to see what works best for you. You might find that an outline that has much more detail works best for you. You might find that you can work from a script. As you try the various methods, you will find that you try to move to the next and it feels uncomfortable. It is ok to revert back to the previous method. Whichever method you use, it will take practice to perfect. EFFICIENCY Now, let's talk about your time. There are benefits and drawback to each when it comes to show prep and show notes. Creating an outline takes much less time than creating a script or blog post. On the other hand, a blog post is much more rich when it comes to search engines. Your show notes do not need to be long text. Consider why your listeners would ever come to your show notes. Listeners may visit your show notes for a website you mentioned or a link. They might want specific resources you talked about on the show. Does any of that require a long blog post? Of course not. It requires an outline with some detail. The blog post helps people find you when they are searching the internet. If that is important to you, create a blog post. Just keep in mind that most people discover a new podcast through word-of-mouth. The outline method will help keep your prep time short and be more natural. The more detail will keep you focused and help you be a little less "wordy". As long as your presentation is engaging with personality, I don't think people will think you are too wordy. Entertain and you'll be fine. Being aware of getting too wordy will naturally help you tighten it up. Give the detailed outline a try and work from there. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

You know I am a big fan of "don't make it harder than it needs to be". This is true when it comes to podcast monetization. The shortest distance between two points is a straight line. Stop adding in all of the unnecessary steps and tools. PODCAST RELATIONSHIPS Imagine being able to have a conversation with your ideal customers on a weekly basis. On top of that, those ideal clients request that conversation every week. How great would that be? A podcast makes that conversation possible. A podcast provides you a huge opportunity to demonstrate your authority to your prospects and invite them to become clients. If you structure the show properly, your podcast can be an amazing marketing tool to drive your business and grow your revenue. You build trust every week. When I have conversations with podcasters, they often tell me they want to make money with their show. I then listen to an episode. There are usually one of two big issues when it comes to monetization. First, the podcaster has nothing to sell. Second, if they have something to sell, they don't ask for the sale. If you want to monetize your podcast, you need to make the offer often. Build your audience, so you can make offers to many people at the same time. SPONSORSHIPS Many people want a big audience so they can get sponsors. This is the worst move you can make for three big reasons. First, people are fleeing traditional media to escape the ads. Why would you want to clutter up your show? Second, it takes a huge audience to attract a sponsor. The number is usually over 5,000 downloads per episode. Only about 7% of all podcast hit that number. Finally, it takes a ton of work to land a sponsor and you only get paid once. You would cry if you calculated the dollar per hour rate you're getting paid for that sponsorship. Instead, market your own stuff on your show. Get paid every time something sells. If not, at least create an affiliate relationship so you get paid on sales and not one, flat sponsorship fee. 7 STEPS TO MONETIZATION There are seven steps to use your podcast to grow your business: Launch your podcast talking about content that you love Have something to offer and sell that is a solution to the problem of your audience Build an audience to which you can make that offer Demonstrate your solution on your podcast Give them a free resource to get them started that allows you to capture their email address Nurture the relationship through your podcast and email Make the offer MONETIZATION CONTENT When it comes to step number 4 Demonstrate Your Solution on Your Podcast, there are seven ways you can show your prospects how you are perfect for them. 1. Demonstrate Your Authority Simply share your solution on your podcast. Explain how you became an expert in your space. Follow the information with a strong, single call-to-action. This is a great way to get your listener to begin their journey in your funnel and become a client. 2. Demonstrate Your Coaching Share a bit of a coaching session as an episode. This will show your listeners the transformation you offer your clients. Demonstrate how your coaching can help her as well. Then, tell her how to sign up to get a discovery/strategy call with you or get your coaching. 3. Demonstrate Your Products Your podcast can be like a weekly webinar. However, your ideal clients actually subscribe to it. They come to hear you speak every week. Give them a sample of your courses, books, templates, etc.. Create excitement and intrigue. Then, tell them where to buy it. 4. Network With Others Swap interviews with other podcasters to grow your audience. Help each other get exposed to a new listners. This is like a joint venture for your content. Podcast listeners listen to podcasts. Therefore, go get on more podcasts. Bring people to your show and start the process. 5. Listener Coaching Examples This is similar to demonstrating your coaching, but shorter. Create an interactive show using listener audio or questions. Demonstrate your coaching without using actual sessions. Just answer questions and solve problems. Then, tell listeners how to sign up to get a discovery/strategy call with you or get your coaching. 6. Attract Media Interviews Get media to view you as an available expert in your field. Offer your services for their stories and reports. This will allow you to get in front of new, potential listeners and grow your audience. Your podcast demonstrates your interviewing ability. Reporters will trust that you can hold your own during an interview. Ask the reporter to share your podcast information to the new audience. 7. Listeners Share Your Content Word-of-mouth is the number one way people discover new podcasts. If you want your audience to grow, make your content easy to share. This is free marketing when your listeners share your great content and expose you to new, prospective listeners (and clients). CONSISTENCY Your business won't grow until you take action. Pick one of these ideas and get started today. Then, stick with it. Consistency helps your podcast and business grow. If you would like help launching and developing your very own podcast strategy, visit www.PodcastTalentCoach.com/apply for your FREE, no strings attached strategy call with me. This isn't a sales call in disguise. You and I talk about your goals and develop a strategy to achieve those goals. If I have something I think might help you, we can talk about it. However, we need to get to know each other first. Let's chat. Visit www.PodcastTalentCoach.com/apply and schedule your call.

It is scary to put yourself out there and be vulnerable. But, it is also powerful. When you are working to build engagement with your audience, you need to be a bit vulnerable. That's what makes you lovable. BOOTCAMP Before we jump into it, I want to give you a little update on the project I'm working on. Last week I mentioned that I am putting together a workshop where I will take your hand and walk you through every step of the way to your goals. You've given me a ton of great feedback, and I really appreciate it. So much feedback that I'm still going through all of it to determine exactly what you need and what the workshop will do for you. It will take me another week or two to get it all put together. I can't thank you enough for all of the responses to the survey. This workshop will be something where we actually get work done. I don't want to create just another empty webinar like you find everywhere else. I want to create a full day event that will help you get the work done. That's why it's a workshop. We will actually do the work together. Once all of the feedback is reviewed, I'll put it all together for you. Thanks for being patient. It is coming. Now, let's talk about building engagement, being vulnerable and attracting your ideal clients so you can make more money with your podcast. THE PROFIT You've heard the saying. People do business with those they know, like and trust. I was watching an episode of Streets of Dreams with Marcus Lemonis the other night. You might know him from the CNBC television show The Profit. On the episode, Marcus was researching the diamond district in New York City. It is a one-block stretch of 47th Streen in Manhattan between Fifth and Sixth Avenues. This block is one of the primary centers of the global diamond industry. As Marcus was talking pricing with the jewelers, he asked about appraisal. How do you know the diamond is actually worth the asking price? The jeweler said, "You just have to trust me." Now, this bracelet Marcus was buying had an asking price of $30k or $35k. This guy just wanted Marcus to trust him. Even as they looked through that little magnifying glass at the perfection of the diamond, the jeweler told Marcus that most people have no idea what they are looking at. They have no idea how to price a diamond. You need a trained eye. The same is true when you get your car serviced. You just need to trust the mechanic when he tells you that your car needs new brakes or the seal on your header is cracked. I have no idea what good and bad brakes look like. THE TRUST The sale is all about the trust. Your potential client needs to trust that you are telling the truth. However, they also need to trust that your solution will work for them, that they can actually do it and that it delivers the results you promise. Many people want to learn the art of the close. Closing the deal is only about 10% of the sales process. Building rapport is the majority of the journey. Trust is the primary reason you need to build rapport with your potential clients. They need to believe what you are telling them. If you are simply talking about the features of your stuff and how much it costs, you've already lost your prospect. Build a relationship with your future client before you ever discuss your solution. To build that friendship, you need to be open and honest. You need to be vulnerable. Trust your guest with some of your stories and flaws. Put yourself out there. When you do, the Law of Reciprocity will kick in. The Law of Reciprocity basically states that when people receive something from someone else, the receiver feels compelled to return the favor. If you trust your prospect by using your stories and flaws, they will feel compelled to trust you in return. It isn't that quick. The trust grows over time. MANIPULATION Some people think using the Law of Reciprocity is just simply manipulating their prospective clients. It is the opposite. Think of your past relationships. Did you instantly tell the other person all of your secrets the first time you met them? Of course not. As they told you a few things, you told them a few things. Over time, you learned just how much you could trust that other person. There is a "right" time to reveal things in a relationship. That time comes when the trust level is high enough. The give and take builds each time you share something and they share in return. Now, are you manipulating the other person? Of course not. You are simply building a relationship. Putting yourself out there is a great way to grow your relationships and attract more of your perfect clients. GLIMMER LEARNING Today, I've invited a special guest on the show to talk about your presentation and putting yourself out there. How can you be authentic and engaging with your audience and prospective clients? Lisa Hannigan is the Founder of Glimmer Learning LLC, a company specializing in virtual engagement training and coaching for speakers. She helps them increase the impact of their message and maximize results. Lisa is a certified Master Trainer and Virtual Facilitator. She offers her almost two decades of experience, along with tools and techniques to her clients and teaches them how to deliver high-impact, engaging presentations that inspire and connect every time they speak. You can find all of Lisa's info at www.PodcastTalentCoach.com/glimmer. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Understanding why you create your podcast is critical to your success. Without a powerful why, it becomes very difficult to do the work necessary to reach your goals. There are two big reasons you need a powerful why. Today, I want to help you find that. Before we begin, I would love to know what you are struggling with. Can you take 3 minutes and tell me about your podcast journey? You will find it at www.PodcastTalentCoach.com/feedback. I am working to make sure this podcast gives you the content you need to reach your goals. There are challenges you are facing and hurdles you are trying to overcome. This podcast is designed to help you with that. But, I need to know where those struggles are. A workshop is also in the works where I will take your hand and walk you through every step of the way to your goals. I just need to know about your dreams. If you could answer 9 quick questions to ensure you are getting the content you need, head to www.PodcastTalentCoach.com/feedback. It will help shape the content you get each and every week. It would also mean the world to me. EXTERNAL There are two big reasons you need a powerful why. One is external and one is internal. Simon Sinek wrote an incredible book called "Start With Why: How great leaders inspire everyone to take action." It is one of my favorite business books, and I highly recommend it. In the book, Sinek says, "People don't buy what you do; they buy why you do it. And what you do simply proves what you believe." Everybody wants to get behind a great cause or person or champion or underdog. It is all about the why. This podcast exists, because I love coaching. Coaching of all sorts. My first coaching opportunity came when I was in high school. I coached youth bowlers. My dad started me bowling when I was littler than I can remember. Probably 5- or 6-years-old. I was so young when I started that the bowling center didn't have shoes that fit me. I bowled in my socks. When I was 12, I started bowling competitively in leagues and tournaments. In my freshman year of high school, my dad and I won a national tournament. That is when I became a youth coach. Coaches in my league trained me to help young bowlers get into the sport. It was great. I loved seeing the excitement on their faces when they would succeed. That set me on the path to coaching. It also set me on the path to being on the bowling team in college. But that is a different story. Since those bowling days, I've coached our fraternity floor hockey team. I began coaching radio talent in 1995 with my first radio program director job. The local hockey organization asked me to be a high school hockey coach when my son hadn't turned one yet. He is now playing for a 20-and-under team in Minnesota. MY PODCAST WHY In 2009, I began listening to podcasts. The creativity and diversity with the format was captivating. I loved it. The more I listened, the more I realized that these hosts could benefit so much by learning a few of the things we used everyday in radio. How to attract an audience, how to create marketing campaigns, and ways to create fans were just a few of the ideas. That's when I took my decades of radio experience, the passion I have for coaching and all I learned earning my masters of business administration and wrapped it into one. I love coaching. Seeing podcasters succeed drives me everyday. When a podcaster discovers something that takes their podcast to a whole new level, I get incredibly energized. It's magic. That is my external why. People see that passion and they come to work with me. What is your external why? Do your listeners see that on your show? Can they feel that in the products or services you offer? Your audience will come for your why. What you do simply supports that why. INTERNAL My son playing in Minnesota brings me to my internal why. It is the second piece to your why puzzle. My son is a senior in high school. This past weekend, we took him to Minnesota and dropped him off with his billet family. Kids that play junior hockey tend to live with families that help and support the team. He and another player live with a wonderful family so they can both play hockey. We chat with them quite often. It's not the same as being there full time, but it is close. My wife and I will drive up to see the home opener in a few weeks. And that's why I do this. I can load up the laptop and drive to Minnesota anytime I'd like to see him play. The location freedom is important to me. Being able to see my son in Minnesota or my daugther who is attending college out East whenever we would like is the reason why I created this business. They say enjoy the time your kids are at home, because the time flies by. I always knew that was true. I didn't realize how true until I pulled away from the college campus dropping off my daughter last fall. Leaving my son at his billet's house brought it all back again. That is why I love what I do. It allows me to live the life that I love. I get to coach people and lead them to their success. At the same time, I can do it anywhere, anytime while spending that time with the ones that mean the world to me. In his book, Simon Sinek says, "Working hard for something we don't care about is called stress: Working hard for something we love is called passion." Where is your passion? Why do you do what you do? YOUR WHY Many people say they want to own their own business, because they want to call the shots or vacation whenever they want. Is that really your why? Is it the control over the work or is it something deeper? Why do you want the freedom? Could there be something more important that you will achieve by experiencing success with this journey? Calling the shots isn't a why strong enough to make you put in the crazy hours it takes to make a business a success. Vacation whenever you'd like won't inspire you to do the work necessary to grow when you only have 28 downloads. Or 36. Or 52. There are never enough downloads. When you hit 100, you'll want 1,000. After 1,000, you will set your sights on 5,000. There isn't a finish line. Inspiration comes from something deeper. It is your son playing hockey 6 hours away from home. A true why comes from your daughter alone trying to find her way at college 1,200 miles away and you can't hug her. Inspiration comes from your mom in a hospital bed 3 states away and you want the freedom to be there anytime you want. What's your why? What's your real why? Find that and you're ready to start your journey toward success. STRUGGLES If you could answer 9 quick questions to ensure you are getting the content you need, head to www.PodcastTalentCoach.com/feedback. It will help shape the content you get each and every week. It would also mean the world to me. Also, come back next week. We'll talk about the workshop to help you reach your goals. I'm putting the finishing touches on it this week. It's exciting. I can't wait to tell you all about it. In the meantime, if you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Now that you have your podcast up and running, it's time to leverage video. I'm sure you've heard YouTube is the second biggest search engine. But, there are so many other places you can use your video. If you want help editing your video and repurposing it as a podcast, go to www.PodcastTalentCoach.com/editing. You can see my services that will do all of this for you, including posting all of it. This can give you time to find more clients and do what you love. There are 3 different package options. Find it at www.PodcastTalentCoach.com/editing. YOUTUBE VIDEO Record your podcast on video. Then, strip the audio for the podcast. Post that video on YouTube to increase your online presence. You can do this with little extra work. You're still recording the show just once. Then you are repurposing the content. Remember to add an introduction to the episode. Video benefits from the description and visual. Most people find those videos by search as well. Once they land on your video, they know what it's about. Your podcast is different. They click play. You need to set up the content inside the episode and welcome your listeners right from the start. The intro of your show should be like your elevator pitch. Tell people exactly what the show is all about. Make them feel welcome. FACEBOOK VIDEO Another great place to repurpose your content is Facebook and social media. You don't need to share the entire episode. Share a highlight video and direct people back to your show. This will help you grow your audience. Social media loves video. Be seen. MEMBERSHIP SITE You could take your videos and put them inside a membership site arranged by topic. This could be a great way to monetize your show. Now, you're probably saying, "Erik, why would people pay for my videos if they can get them all for free?" They pay for convenience. When you curate the episode and make them easy to find, people pay to save time. Your membership can help them do that. You will need to add other benefits to the membership to make it exciting. But the convenience of your organized content is valuable. POWER OF VIDEO Video allows people to see you and connect with your personality. A picture is worth a thousand words. So, do you still need a podcast? Absolutely. Podcasts are portable. Your audience can consume your podcast in places where it isn't convenient to watch a video. Places like driving or running or taking a shower. Give them options. There are also a lot fewer podcasts than YouTube channels. According to YouTube, there are around 37 million YouTube channels. There are only about 2 million podcasts. Would you rather be one in 37 million or one in 2 million? Be both. Podcasting is also growing at an amazing rate. There were only 1 million podcasts about a year ago. Better yet, listening has increased 58% in the past 3 years. The audience is huge. Using both video and audio allows you to reach your listeners where they are in the format option they desire. VIDEO PROBLEMS Now, many people get nervous being on video. That is why I invited Rich Oceguera on the show today. Rich Oceguera is a best selling author, award-winning entrepreneur and host of the UNMUTE Yourself Show. Rich has BA in Television Production and has trained extensively in mindset, mindfulness and ontological practices, which he combines with modern neuroscience tools to give his clients a unique edge in their space. Learn more at www.PodcastTalentCoach.com/mindset. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

There are a variety of ways to bring listeners to your podcast and clients to your business. In this process, many people confuse marketing, advertising, promotion and public relations. There is a difference between the four. You need to use all four. Understanding the difference is critical. MARKETING When I got my masters in business administration at the University of Nebraska, we took a marketing class. Going into it, I thought marketing was advertising. I thought they were one and the same. The first night of class, our professor asked, "What is marketing?" We started answering with advertising. That expanded to promoting. She kept asking clarifying questions and we kept expanding the definition. What about your logo? How about interviews? By the end of the discussion, we realized marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is the overall process. It encompasses everything it takes to bring your product or service to market. Once you have your "thing", how do you get people to buy it? Your marketing includes everything from your branding, design, and packaging to research, advertising and public relations. Anything you do to promote and sell your products and services is included in marketing. ADVERTISING If that is the definition of marketing, then advertising is a subset of marketing. Advertising is the activity or profession of producing advertisements for commercial products or services. These are typically the ads you buy. It involves an exchange of money or something of value for the exposure of your product or service. You benefit with the exposure. The other party benefits by receiving financial gain. PROMOTION Promotion is typically free exposure. This part of marketing usually involves leg work. You hustle and get exposure. The definition of promotion is the publicization of a product, organization, or venture so as to increase sales or public awareness. You get in front of people and publicize your stuff. Promotion is usually the explotation of opportunity. It could involve holding up a sign in front of a TV camera at a rally or handing out flyers at a conference. This form of marketing also includes your activity on social media. You are doing the work and getting noticed. PUBLIC RELATIONS The other way to get exposure is through public relations. How does this differe from the first three? No money is exchaged. Both parties typically benefit by the arrangement. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. When you give an interview to another podcast or media outlet, you benefit by the exposure. The other party also benefits with the content. It is a mutually beneficial relationship. Many people think public relations, or PR, is simply sending out news releases to media organizations. It is so much more than that. It is all about relationships with other influencers. ABIGAIL SINCLAIRE Abigail Sinclaire is the founder and CEO of Human Network Connection. She is hired by Entrepreneurs and Virtual Media Hosts to skyrocket their impact and income through interviews and collaborations that reach a wider audience and generate multiple streams of income. Abigail joins us on the show today to show us how to leverage public relations to grow our audience and build our business. You can sign up for the Celestial Starprenuer PR Audit Call with Abigail. Combine your Public Relations with Collaborative Partnerships that will elevate your presence, generate more income, and expand your business. You can grab your call at www.PodcastTalentCoach.com/PR. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Like Zig Ziglar would always say, "You can get anything you want in life as long as you help enough other people get what they want." When you serve first, things will come back to you. Your podcast allows you a tremendous opportunity to serve others. You can serve people with your content. Guest can come on your show and be served by you as you get them exposure. Events and organizations can be served by your promotion. On the show today, I want to give you a variety of ways you can benefit when you serve. We'll also talk to Dan Miller, author of "48 Days To The Work And Life You Love". He has a great resource for you called "How To Talk, Serve And Put Money In The Bank". SERVE There are three people who really taught me how to serve through my business. The first influence in my business was Zig Ziglar. The more I listened to Zig encourage us to serve, the more I tried it. As I was getting better at serving, my business continued to grow. It is amazing what serving can do for your spirit. The second influence was Dave Ramsey from Ramsey Solutions, The Ramsey Show and Financial Peace University. Dave always encourages his listeners to find someone to help you with your money who has the heart of a teacher. That really hit home for me. Teachers have a special heart and desire to serve. They have such an impact on people by how they serve. As I went into my business, I wanted to come from that same place and serve well. COLLABORATE When it came to creating partnerships in my business, I wanted my approach to be the same. I want my business to have the heart of a teacher and serve. I really learned how to have a partnership discussion based on service at Collaborate. This is an amazing event where you can connect and collaborate with hundreds of coaches, authors, podcasters, speakers, program leaders and many others. There are a variety of experts who can become your partners to help you grow your business, impact and income. There is another Collaborate coming up soon. You can get all the details through my affiliate link at www.PodcastTalentCoach.com/collaborate. Collaborate is an event put on by the team at JVIC – Joint Venture Insiders Circle. Rich German and Iman Aghay have that heart of a teacher. They want to serve. More importantly and impactful, they teach their audience how to serve. SERVE BY NETWORKING During the Collaborate event, participants are put into networking circles of six or eight people. Each person has about 2 minutes to tell who they, who they serve and what sort of help they seek from their promotional partners. Now, most events would stop there. Throw people in a room and let them get at it. Instead, Iman teaches every person exactly how to use their two minutes. He gives you a template to tell people exactly how you serve so they will want to partner with you. But, it doesn't stop there. He also teaches participants how to have the follow up conversation after the event and serve even more. We so often go to events and meet a ton of people. After the event ends, we neglect to follow up and take action on the connections. No collaboration happens. Iman teaches participants to use their 2 minutes in the breakout rooms to simply get people to want to have a follow up call with you. On the follow up call, Iman says use the first 20 minutes of the call to see what the other person is all about and where they need support. Spend the next 20 minutes talking about you and where you need support. Finally, spend the last 20 minutes to find ways you can serve each other. This is such a powerful way to create amazing partnerships. You can get the full details on the next Collaborate event at www.PodcastTalentCoach.com/collaborate. I would love to see you there. DAN MILLER When you serve, you offer so much value to everyone you touch. Powerful relationships are formed when you serve. Today, we talk with Dan Miller. He is President of 48 Days LLC, specializes in creative thinking for increased personal and business success. He believes that meaningful work blends our natural skills and abilities, our unique personality traits and our dreams and passions. Dan is active in helping individuals redirect careers, evaluate new income sources, and achieve balanced living. He believes that a clear sense of direction can help us become all that God designed us to be. Dan is the author of the New York Times best-selling "48 Days To The Work (And Life) You Love". In this episode, Dan and I discuss the power that comes when you serve. You can find Dan's resource "How To Talk, Serve And Put Money In The Bank" at www.PodcastTalentCoach.com/serve. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

It is never too early to start building your email list. As soon as you start your podcast, you should start building your list. DON'T WAIT Many podcasters wait until they have an audience before they start the email list. There is no good reason to wait. Just like your podcast, your emails won't be perfect from the start. It is better to practice and refine with a smaller audience than blowing a first impression with a large list. Starting early also gives you more time to nurture your list before you have something to offer. Take the time to build the relationship. The list will also not explode to thousands over night. Just like your downloads, your email list will grow slowly and methodically with focused attention over time. WHY A LIST? There are a few reasons you want to build an email list. Your email list allows you an opportunity to communicate directly with your audience. With an e-mail list, you can show up in your listener's email inbox with a few strokes of a keyboard. Will your audience read every email? No. But, they will see every email. They will read the emails that are pertinent to them. Just seeing the email from you will keep you top-of-mind with your listeners. Being top-of-mind is important when it comes time to take action. You want them to remember you. Communicate often and consistently. OWNERSHIP Another benefit of email is you own the list, unlike social media. If the owners of the social platforms decide you did something they didn't like, your list could disappear. With an email list, you can move your contacts to any email platform you wish. Once your subscribers give you permission, you own the list. RELATIONSHIPS By offering lead magnets, or free pieces of valuable content in exchange for their email address, you are building your relationship with your audience. It is never too early to start building relationships. Lay the foundation before you being using your podcast to grow your business. HOW TO BUILD IT There are a variety of ways to build your list. Today, we talk with Christine Bennet-Clark about some of the best methods. Christine Bennet-Clark has been a digital marketing educator and consultant for over ten years. She is the founder and owner of Digital Business Success, a best-selling author, an international speaker and the creator of Quiz Funnel Blueprint. With a background in education and curriculum design, she is well positioned to help entrepreneurs create marketing funnels that convert. I invited Christine on the show today, because she focuses on list building as a core business strategy. She trains and supports entrepreneurs to create lead generation quizzes to use in gift Giveaways and other marketing media. Her VIP Week Group, Solo Intensives and 1-Day Boot Camps are well known as the place to go for in depth training that gets stuff done. On this episode, Christine will help us discover which list-building tactic may work best for us. Enjoy the conversation. You can get Christine's list of 8 Top Email List Building Strategies at www.PodcastTalentCoach.com/list. Grab the checklist and begin building your email list today. It is never too early to start building relationships with email. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Events are a great way to grow your audience. However, you need a strategy. Many of us go to great events and collect a lot of great information and meet a lot of great people. We then return home to our to do lists and do nothing. The notes and names go in a drawer in the desk and we take no action. We have good intentions. We just have other priorities. In order to get the most out of your events, have a plan. To help, grab my Building Relationships At Events worksheet at www.PodcastTalentCoach.com/events. This will give you the full strategy to use events to grow your audience. STRATEGY When developing your strategy, you need to consider your actions before, during and after the event. Your actions need to be focused and deliberate. Before the event, you need to plan your attack. Lay out your goals and tools. During the event, you have limited time. Use every minute you have in ways that help you grow. After the event, tie up the loose ends. This is where the real work takes place. Let's look at each of these phases. BEFORE EVENTS Before events, it is all about planning. You need to have a goal and purpose. Do your research. Research the attendees that fit your goal before the event. Find the individuals you're hoping to meet (and impress). Dress to impress. As the saying goes, you only have one chance to make a first impression. Don't blow it. DURING EVENTS When you arrive at the event, use your time wisely. Make the most of every opportunity. Have questions ready for every session you attend for the open Q&A at the end. Don't spread yourself too thin. Don't work the room. Focus on quality vs. quantity. Join in the conversation. When you meet people, consider their network. Can you help each other make connections? Be a connector. How can you help them? Listen first, then speak. Ask a lot of questions. "Who are you?" "What do you podcast about?" "How did you get into that?" "If someone wanted to get into that niche, where would they begin?" "I've enjoyed our conversation. How can we stay in touch?" Swap business cards to stay in touch. Be sure you don't use your business cards as spam by giving a card to every person you meet. Give them with a purpose. Take notes about each meeting. Write on their business card. AFTER EVENTS The real results come from your actions after events. This is where the real work takes place. Follow up is critical. Reach out to each person you've met while you are on the trip home. Don't let this valuable time slip away. Make an impression. Have a purpose to reach out. Focus on helping them. This is not a time to sell. Use this sample script: "I enjoyed our conversation at ____. Your story about _____ was fascinating/intriguing/hilarious. Would you be willing to discuss ____/be on my podcast to promote your _____/tell me more about ______." EVENTS Many live events are coming back. Pick and choose the right events that will help you meet the right people. Find people who are already talking to the audience you want to attract. While live events return, continue to work the online events. Many online events will continue to operate, because they are convenient and come with lower costs. Again, find the events that will make the biggest impact in your growth. WORKSHEET To help you grow and develop your strategy, grab my Building Relationships At Events worksheet at www.PodcastTalentCoach.com/events. This worksheet lays out the entire strategy you can use events to grow your audience. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.