Influential Voices of Authority Leveraging Video – PTC 353
Now that you have your podcast up and running, it's time to leverage video.
I'm sure you've heard YouTube is the second biggest search engine. But, there are so many other places you can use your video.
If you want help editing your video and repurposing it as a podcast, go to www.PodcastTalentCoach.com/editing. You can see my services that will do all of this for you, including posting all of it.
This can give you time to find more clients and do what you love. There are 3 different package options. Find it at www.PodcastTalentCoach.com/editing.
YOUTUBE VIDEORecord your podcast on video. Then, strip the audio for the podcast.
Post that video on YouTube to increase your online presence. You can do this with little extra work. You're still recording the show just once. Then you are repurposing the content.
Remember to add an introduction to the episode. Video benefits from the description and visual. Most people find those videos by search as well.
Once they land on your video, they know what it's about.
Your podcast is different. They click play. You need to set up the content inside the episode and welcome your listeners right from the start.
The intro of your show should be like your elevator pitch. Tell people exactly what the show is all about. Make them feel welcome.
FACEBOOK VIDEOAnother great place to repurpose your content is Facebook and social media.
You don't need to share the entire episode. Share a highlight video and direct people back to your show.
This will help you grow your audience. Social media loves video. Be seen.
MEMBERSHIP SITEYou could take your videos and put them inside a membership site arranged by topic. This could be a great way to monetize your show.
Now, you're probably saying, "Erik, why would people pay for my videos if they can get them all for free?"
They pay for convenience. When you curate the episode and make them easy to find, people pay to save time. Your membership can help them do that.
You will need to add other benefits to the membership to make it exciting. But the convenience of your organized content is valuable.
POWER OF VIDEOVideo allows people to see you and connect with your personality. A picture is worth a thousand words.
So, do you still need a podcast?
Absolutely.
Podcasts are portable. Your audience can consume your podcast in places where it isn't convenient to watch a video. Places like driving or running or taking a shower. Give them options.
There are also a lot fewer podcasts than YouTube channels. According to YouTube, there are around 37 million YouTube channels. There are only about 2 million podcasts.
Would you rather be one in 37 million or one in 2 million? Be both.
Podcasting is also growing at an amazing rate. There were only 1 million podcasts about a year ago.
Better yet, listening has increased 58% in the past 3 years. The audience is huge.
Using both video and audio allows you to reach your listeners where they are in the format option they desire.
VIDEO PROBLEMSNow, many people get nervous being on video. That is why I invited Rich Oceguera on the show today.
Rich Oceguera is a best selling author, award-winning entrepreneur and host of the UNMUTE Yourself Show.
Rich has BA in Television Production and has trained extensively in mindset, mindfulness and ontological practices, which he combines with modern neuroscience tools to give his clients a unique edge in their space.
Learn more at www.PodcastTalentCoach.com/mindset.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.