Influential Voices of Authority

SHOULD YOU BE PODCASTING WITH CHATGPT? In episode 430, we discussed why ChatGPT means you matter even more today. WHAT IS CHATGPT? As a recap, Your podcast cannot simply be information. ChatGPT has nearly all the information anyone could ever need. An oversimplified explanation of Chat GPT is that it uses artificial intelligence like Siri on your iPhone or your Alexa smart speaker. It is just much more powerful. GPT is short for Generative Pretrained Transformer. ChatGPT is an artificial intelligence chatbot developed by OpenAI. They are a startup based in San Francisco. The company was co-founded in 2015 by Elon Musk and Sam Altman. In regular language, the tool is like Alexa on steroids. It is capable of taking inputs from users and producing human-like responses. The thing that makes it different is the ability of ChatGPT to learn and adjust according to the conversation. This new artificial intelligence tool can serve up the exact same information you are delivering. Only ChatGPT does it in less time. Let's say you teach how to write code for computers. I can ask ChatGPT how to write computer code. ChatGPT can now only write code, it can debug it. THE DANGERS OF CHATGPT There are concerns when it comes to using ChatGPT to create your podcast or content. It isn't perfect. And, some organizations are concerned the content isn't truly your creation. According to PublishYourPurpose.com, one of the biggest concerns for using AI for content creation is the risk of plagiarism. ChatGPT uses the internet to generate a response to prompts by scouring the internet. But, there's no real way to know exactly where the source material comes from. If you use it as is, you could be plagiarizing others without even realizing it. When it comes to creating stories, MakeUseOf.com says ChatGPT will create typical storylines. The bot will usually follow plots and themes similar to the books that trained it even when you ask for something unique. The Guardian and Fortune recently reported that a group of news organizations have blocked the ability for ChatGPT to access their content. In fact, OpenAI now lets you block the bot from scraping your website. Scraping is the activity that help train GPT models. According to TheVerge.com, OpenAI said website operators can specifically disallow its GPTBot crawler on their site's Robots.txt file or block its IP address. THE BENEFITS Most any resource can be used for good or bad. Like many tools, there are also many benefits to using ChatGPT for your podcast. When you do it right, ChatGPT can help you create and refine powerful content. The prompts can help you with topic ideas, intro framing, and show notes. There are many other beneficial ways to use ChatGPT. That's why I've invited Christine Bennet-Clark on the show today to help us discover the best way to use ChatGPT for our shows. CHRISTINE BENNET-CLARK Christine Bennet-Clark is a leading expert in integrating ChatGPT into the coaching realm. With a deep understanding of both the coaching industry and the capabilities of ChatGPT, she specializes in empowering coaches to harness the potential of this cutting-edge technology. Through tailored workshops and bootcamps, Christine offers hands-on training, ensuring coaches can seamlessly incorporate ChatGPT into their practices. Additionally, her Done-For-You (DFY) services provide a hassle-free solution for those looking to fully embed ChatGPT into their business operations without the heavy lifting. With Christine's guidance, the fusion of coaching and AI becomes not just feasible, but transformative. She joins us on this episode to help us discover the best ways to use ChatGPT with our podcast and content creation. Get Christine's guide at www.PodcastTalentCoach.com/chat. LET'S CONNECT If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

FOCUS ON THE CHALLENGE What is your biggest challenge right now? When coaches come to me for help, they aren't looking for coaching. They are looking for solutions to their biggest challenge. If you want to succeed, don't try to solve all of your problems. Focus on your next most important challenge. Stay focused until you reach success. Distraction is the enemy of our success. How many courses and books have your started but never finished? At that time, you had a challenge you were trying to overcome. Did the challenge just go away? Or, did you get distracted by the next big thing. LOSING CLIENTS A year ago, my business hit a plateau. I wasn't gaining clients as fast as I wanted. Things really slowed. My business expenses hadn't slowed down. And my revenue wasn't growing. One day I was on a call with a long time client. She was my most tenured client at the time. We had been together for quite some time. It was time to renew our agreement, and she dropped the bomb on me. On that call, she let me know she was doubling down on her business coach and did not want to renew with me. She said she appreciated all we've accomplished, but it was time to try something new. Now, most all business relationships come to an end at some point. In sports, players get traded, cut or retire. In business, leaders leave for other opportunities, get fired for sub-par performance, or leave due to life changes. Things come to an end and this was no different. But it felt different. I was getting comfortable with our relationship, but she needed more focus. Suddenly, I lost an important stream of revenue. And my business wasn't growing. More importantly, I wasn't growing. I wasn't doing anything to intentionally grow my business. GETTING CLIENTS It suddenly hit me that my clients was trimming back to gain focus. She had an important challenge she needed to solve, and focus would help her get there. When I evaluated my situation, I realized I too was following (and paying) three different experts. They each had a different strategy to achieve a different result. That's when I decided landing more clients was my number one priority. So, I decided to not renew one of my coaches. The second mentor was trimmed back tremendously. I remained involved in the group, but not to the level I had been. And, I doubled down on the one coach that had the clearest path to helping me land more clients. That was a year ago. In Q4 of 2022, I had my best quarter ever. More clients. Increased revenue. Incredible momentum. That is the power of focus on your most important challenge. Are you ready to overcome your challenge? First, identify your most important challenge that needs to be solved today. Next, find the one person or resource that can help you overcome that challenge. Finally, focus on that one challenge until you overcome it. Don't waiver. Eliminate all other distractions. Be diligent until you succeed. Coaches recently shared with me their most pressing challenge. Let's give you a few examples of how to overcome your challenge. LONG CONTENT My biggest challenge is setting time to prepare long term content, which I am working on, but not efficiently. Janie Take time to create a process. Each quarter, I create a content calendar. This calendar maps out the topics over the next 13 weeks. By laying out the topics, I have a roadmap to see how each topic connects to the next and supports the long-term strategy. Next, I create a rough outline for each of the 13 topics. This process takes a few hours. Block out the time once a quarter and your content creation will be much easier. Now that I have the outlines, I just need to create the episodes. And I repurpose the content. Define all of the steps that need to be completed to create your episode each week. You already have the outline. Now you simply need to perform. These steps will include equipment set up, recording, editing, exporting and publishing. Finally, schedule it. What gets scheduled gets done. You don't have to do all of the steps at the same time. In fact, it's wise to split them up. Recording and performing require a different part of the brain than editing and posting. There are times of the day when you are better at performing with high energy. And there are other times of the day when you are more focused for the detailed work of editing and posting. Do the work when you're in your zone of genius for each. The most important part is scheduling. Put it on your calendar and honor it. GETTING SALES My biggest challenge in my author business right now is getting sales for my already published books and also launching myself as a Speaker. Regards, Creg Which is most important? I would think being a speaker would lead to more book sales. Many coaches spread themselves too thin. My radio general manager once gave me a great piece of advice. We were planning our television advertising. Part of that process was deciding which shows to advertise on. He told me, "It's more important to go deep rather than wide." He wanted us to get in front of a focused audience many times rather than a broad audience once or twice. Instead of buying every show, we purchased ads on a few shows that we knew our audience was watching. Then, we were on that show multiple times to ensure our audience saw the commercial. When you are working to grow your podcast audience or grow your business, find three marketing vehicles that can help you get there and go all in. Don't try to do every strategy. It will take too long to build an audience. Instead, pick the three that you enjoy most, you can do well, and you can do consistently. That might include speaking at events, daily email, and podcast appearances. It might include social media groups, YouTube advertising, and webinars with JV partners. Pick your favorite three. Focus on those three only. Don't get distracted by the shiny new strategy. Stick to your three. REBRANDING I'm rebranding my podcast to unify my business. My challenge is should I start a new podcast, or just rename the one I have? Is there a traffic/audience size tipping-point that it makes more sense to do one over the other? -Ryan There isn't really a tipping point. It all depends on the audience. Will the new show have the same audience as the previous show? If so, just change the name and keep going. When the new show has a different audience, start a new show. Cliff Ravenscraft was the Podcast Answer Man. That was also the name of his show. Podcast Answer Man launched in December 2006 to help podcasters with everything podcasting. Cliff pivoted to become a life coach rather than simply a podcast coach. After 438 episodes, he rebranded the show to The Cliff Ravenscraft Show. The new podcast is devoted to helping people take their message, business and life to the next level. The Podcast Answer Man audience could also be the Cliff Ravenscraft audience. The target just expanded a bit. However, Cliff has now released a new version of Podcast Answer Man. He launched it in August 2021. Every episode of the new Podcast Answer Man will be evergreen content on the topic of Podcasting. Unfortunately, he has only posted 14 episodes in 2 years. Many podcasts have changed the name. It's not the name that matters. It comes down to the audience. Who are you trying to attract. Does your current audience fit that description? If so, just change the name and keep going. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

You work hard every week to create your podcast. Don't let that work go to waste. By repurposing your content, you can do the work once and benefit again and again. Many podcasters struggle to grow their audience. When they publish an episode, the share it with their email list and their social media following. Those people already know you and rarely share your content. To grow your audience, you need to get in front of people who aren't aware of you. Getting your listeners to share your content is a very powerful way to do that. WORK-OF-MOUTH Studies show that the number one way people discover new podcasts is through word-of-mouth. They hear somebody mention the podcast and decide to try it out. When I first heard about Pat Flynn and Smart Passive Income, I didn't listen. Then I heard the show mentioned by Dave Jackson at School of Podcasting. It was mentioned on Internet Business Mastery. Then I heard Pat mentioned on Dan Miller's podcast 48 Days to the Work You Love. That's when I decided to give Smart Passive Income a listen. People I trusted were mentioning it. If you want people to talk about your show, do something work mentioning. Then, make it easy for them to talk about you. That can be accomplished by creating small bites they can share. But, don't create more content. Start repurposing your content that you've already created. REPURPOSING CONTENT There are three modes people can consume content. Those three modes are audio, visual and the written word. Different people prefer different modes. Therefore, give them options. Begin by recording your podcast on video. This will give you the most flexibility when it comes to sharing your content. Now, import the video into your audio editing software. Use the audio for your podcast. Your podcast helps build relationships. Take the video and post it on YouTube. This will help you get discovered when people search for your topic. Finally, take the show notes and turn them into a blog post. This will help Google find your website. It also provides those who prefer the written word to scan the text and consume the content. BITE-SIZED Now, take those full pieces of content and split it into small chunks to begin repurposing your content even more. There are a variety of tools you can use to create these bite-sized chunks. Take small video clips to share on social media. Follow it up with a call to action to either get them on your email list or back to your podcast. Use pieces of the show notes for quote cards and posts on social media. Snippets of the audio can be turned into audiograms. It is really easy when you have the right tools. However, you can also delegate the creation of these pieces to someone else. My Podcast Profits Concierge program will produce all of this for you. We edit your audio and post it. We edit your video and post it. You also get full show notes that are uploaded to your website. To help you share the pieces, we create a quote card, a captioned social media video, and an audiogram. You get a blog header image and YouTube thumbnail. You simply need to show up and perform. You can see it all at www.PodcastTalentCoach.com/editing. THE TOOLS If you would like to do it yourself, you need the right tools for repurposing your content. Mike Abramowitz is the co-founder and CEO of Braid It, Inc. He has built a variety of technology products ranging from fintech to social media. Mike has had success and failure as an entrepreneur. His main lesson: create so much value that your solution becomes impossible to live without. With his new product Braid, you can make shareworthy video clips in minutes. It is the easiest way to source, record, edit, and publish video. Braid gives you the opportunity to leverage customers, experts, audience, or guests to create more content. Prompt them to record a video reply by simply sharing a link. You can even stitch responses together into editable clips and create a full episode. Learn all about braid at www.PodcastTalentCoach.com/braid. Today, Mike joins us to discuss repurposing your content and just how easy it can be. Enjoy my conversation with Mike Abramowitz. BRAID You can learn all about Braid at www.PodcastTalentCoach.com/braid. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

7 WAYS TO HELP YOU BE UNIQUE Podcasting is growing by leaps and bounds everyday. There are so many podcasts in your niche. That makes it even more critical for your podcast to be unique. If you want to stand out in the sea of sameness, there are a few things you can do that are easy to implement to make you special. WHY BE UNIQUE In the era of artificial intelligence, you can't afford to be information alone. AI can easily reproduce your information. AI cannot copy you, your story and your personality. A fews day ago we took a roadtrip to see Duran Duran in concert. It was the opportunity for my wife to cross off one of her bucket list bands. They put on an amazing show. Nile Rodgers and Chic opened the show. Bastille was the middle act. Then, Duran Duran brought down the house. It was fantastic. Duran Duran started as a band in the Birmingham, England in 1978 with Nick Rhodes, John Taylor and Stephen Duffy. They struggled for a few years as Stephen left the band. Seven others came in and out of the band until they found the five that would become the famous Duran Duran as most know it. Simon Le Bon, Nick Rhodes, John Taylor, Roger Taylor, and Andy Taylor. They were part of a scene known as the New Romatic movement. It was a musical movement influenced by David Bowie, Marc Bolan and Roxy Music. The New Romantic movement developed fashions inspired by the glam rock era coupled with the early Romantic period of the late 18th and early 19th century. Bands emerging from the New Romantic movement included Spandau Ballet, A Flock of Seagulls, Boy George, and Classix Nouveaux. Though they had success in the U.K., Spandau Ballet and A Flock of Seagulls both only had one big hit in the U.S. Classix Nouveau were hardly known. On the other hand, Duran Duran and Boy George had numerous hits. Duran Duran had 13 songs that hit the Top 20 in the U.S. and many others that cracked the Top 40. DURAN DURAN So what set Duran Duran apart from the rest of the New Romantics? The band learned how to be unique better and unlike any other group. They had John Taylor, Andy Taylor and Roger Taylor in the band. However, none of the three were related, which made a great conversation piece. Nick and Simon were both heartthrobs who wore makeup and fashion epitomizing the style of the New Romantics. They were interesting, gave great interviews, created unique music, and influenced a style in the 80s unmatched by other bands. They wrote and recorded "A View To A Kill" to be the title track of the James Bond film of the same name. It was the first Bond theme to hit number one on the U.S. charts. Duran Duran created fantastic videos to usher in the age of MTV. The iconic videos for "Rio", "Girls on Film" and "Hungry Like the Wolf" were masterpieces in heavy rotation on MTV and still remembered today. Their popularity was demonstrated by the thousands of people singing every note to their songs nearly 40 years after they were released. It was one big party from start to end. You can take seven fundamental lessons from Duran Duran to help you be unique. These fundamentals will help you create raving fans rather than being a one-hit wonder. BE YOURSELF First, to be unique, be yourself. Be authentic. Only you can be you. If you try to fit in, you'll blend in. You won't get noticed. Don't simply copy somebody else. Blaze your own path. Infuse your content with your personality. Nobody can copy you. Duran Duran blazed the way for the New Romantic movement. Their style was unique. The music was original. Simon Le Bon came out of art school straight into the band and it showed. STORIES Next, incorporate your story into your podcast. People love a good story. More importantly, they love a true story. It is authentic and original. Listeners will learn about you with stories. Your stories define your character. They help your audience get to know who you are, what you're about, and what you value. Stories breed friendships. Think of your best friend. How much do you know about your best friend? You know everything, because your best friend tells you everything. They tell you every great story that happens in their life. Relationships derive from revelation. The more you reveal about yourself, the more your listener gets to know you. That's how friendships are formed. TELL THE TRUTH The third fundamental to be authentic is to tell the truth. Honesty fosters relationships. When your listeners learn they can count on you, they discover they can trust you. If you say you will post something on Wednesday, post it on Wednesday. Little deposits in your trust account will go a long way when you tell the truth consistently. Members of Duran Duran left the band, rejoined the band, left the band and rejoined again. They were always upfront with their fans. Andy Taylor joined the band in 1980. He left in 1986 before coming back in 2001. Andy left again in 2006. In 2022, Duran Duran was inducted into the Rock and Roll Hall of Fame. The remaining four were there to accept, while Simon Le Bon read a letter from an absent Andy Taylor. The letter revealed Andy was battling prostate cancer. Earlier this year, the band announced they are working on a new project that will include a collaboration with Andy Taylor. They are always authentically truthful and their fans love them for that. BE TRUE TO YOURSELF You can be unique when you stick to your beliefs. Be true to yourself. It is impossible to consistently be something you're not. Trying to be like somebody else will eventually fall apart. It is hard to fake it without tripping up. Your listeners will see through it. Be proud of your features and your flaws. These all combine to make you the unique person you are. Nobody can duplicate your unique combination of qualities. Even during the tough times of the early 90s when grunge and hip hop were taking over, Duran Duran stuck to their mod dance style. They had a drought of four years without reaching the Top 40 chart in the U.S., but they kept true to themselves. It paid off when they hit #3 in 1993 with "Ordinary World" and #7 with "Come Undone". The band has a powerful fan base, because their fans know exactly what they are going to get at every show. PERSONAL STYLE The fifth fundamental to be unique is to use your personal style. To make your show unique, add your personal style. Duran Duran had their fashion. They had their hair, eye liner, ruffles. They had a swagger unlike any other. Do it in a way that only you can do it. Not a made up way. Your unique way. HAVE FUN Like the party Duran Duran put on, have fun. When you have fun, everybody has fun. You attract the right crowd. People don't simply want info, they want entertainment. They are here to get away from life for awhile. Help them do that. It is much more fun to learn when the content is entertaining. Don't be so serious. Lighten up and have a good time. BE MEMORABLE Finally, be unique by being memorable. Make them remember you. Own your category. When your listeners think of your category, they think of you. That happens when your niche is focused. It is nearly impossible to own the "business" category. However, you could own the "bookkeeper for solopreneurs" category. Get focused. Then, get listeners to talk about you. You don't want listeners to casually listen then go away. It is hard to monetize your activities if you are not top-of-mind. Most marketing is focused on top-of-mind awareness and a strong call to action. Your call to action is powerfully effective when you are the first one that comes to mind. When Duran Duran hit the scene, nobody said, "Boy, they sound like Band X." Even though they were inspired by David Bowie and Roxy Music, they sounded different. You can hear David Bowie singing "Wild Boys" or "Notorious". The band knew who they were and stuck to their niche to be memorable. BE UNIQUE THIS WEEK This week, I'd love to see you review two of your episodes. See how many of these fundamentals are present in your podcast. Find one personal story to include in your next podcast. Do one thing in a way only you can do it and make it memorable. Then, let me know how it goes. Email me. And if you have a chance, catch Duran Duran next time they are close. You'll have one incredible night that you will be talking about for years. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

LESSONS THAT SKYROCKETED MY BUSINESS The lessons that come to us on our journey can change our lives if we are open to embracing them. We simply need to see the silver lining. This week I received an email from a client. She said, "This week I was really wondering if this is worth my time. My life is so out of balance!!" My heart fell to my stomach. It hurt so much, because I have been there. Growing your podcast can be lonely. Building a business and being an entrepreneur can often make you feel like you're alone on an island. Over the years I have realized that it is truly darkest before the light. Just when you think you're on the wrong path, the sun comes over the horizon. There are four lessons I've learned over the years that can help you when you're ready to throw in the towel. If you want to talk about your journey and craft your podcast strategy, apply for a free podcast strategy call with me at www.PodcastTalentCoach.com/apply. THE LESSONS OF CORNERS First, embrace change. You never know what opportunity is around the corner. Music was all around me growing up. It really developed my love of every genre. I grew up listening to Jim Croce, the Beach Boys and Tom Jones from my mom. Dad was listening to Johnny Cash, Kenny Rogers and Marty Robbins. My older brothers and sisters were all about the Beatles, Elton John and Bachman Turner Overdrive. When it came to my babysitter, we were listening to the Eagles, John Denver and the BeeGees. Rick was my best friend. He was listening to the Doors, the Cars and the Clash. RECORD STORE LESSONS When I was a senior in high school, I played the sax in band and landed a job at a local record store. I loved music and this was perfect. One night in the fall, a coworker asked me to cover his Saturday night shift at the store. I typically didn't work Saturdays, so I agreed. Then, our high school band director announced we had the biggest marching band competition of the year on that same day. Suddenly, I couldn't cover the shift. I called everyone to see if they would fill in. It was Saturday night, and I could find nobody. When I called the new store manager who had only been there a few weeks, I explained it to him. He told me to either find someone or show up. It was my responsibility. I had just called every employee. It wasn't happening. I called the shift manager and told him the situation. When I told him I wouldn't be there, he told me to not worry about it. They could handle it without me. The band won the competition and it was a great day. On Sunday, I go to the store and work my regular shift. At the end of the night, the manager calls me into the office. He asks me why I didn't show up on Saturday. I explain what he already knows. The manager then tells me that he is letting me go due to my lack of musical knowledge. It was the first time I got fired. THE NEXT DOOR OPENS I'm in my drafting class the next day. It was part of my journey to become an architect. My teacher Mr. Weaver comes over to tell me he received a call from a local drafting firm. The owner is looking for a draftsman and wants Weaver to send his best draftsman. Weave asks if I'm interested. When I say yes, he gives me the guy's number and tells me to go see him after school. That afternoon, I was offered a job as a draftsman making nearly twice as much as I was making at the record store. I would start the next Monday. Embrace change when it comes. You never know what opportunity is around the corner. THE LESSONS OF CHANCES The next lesson is take chances and follow your heart. Embrace your passion. I worked for that drafting firm for two-and-a-half years. It grew from the two of us to hiring 3 other draftsman. Then, the drafting firm closed. The owner was taking a job with one of our clients to become their in-house drafting department. I was out of a job again. One Saturday I was hanging around the house when the phone rang. It was my brother's boss. My brother Keith worked at a radio station in town running the board. Keith and I both worked with the station manager at the local roller skating rink. Boss needed Keith to fill in for some shifts, but he wasn't home. Boss told me he needed help at the radio station and wondered if I was interested. I was a broke college student at the time and needed some cash. Radio always sounded fun as well. So, I took the job and started on my journey into radio. ARCHITECTURE VS RADIO During the next year, my love for radio grew while my passion for architecture was fading. I started considering switching my degree from architecture to journalism. After taking a few journalism classes, I realized I knew most of it by already working in a radio station. So, I finished the architecture degree and stayed in radio. Radio was my new passion. It started out with me working overnights. I had two other jobs just to pay rent and make ends meet. But I was having a blast. My parents thought I lost my mind. All that work in architecture just to work overnights on the radio. It wasn't until 7 years later when I started programming the radio station that my dad finally accepted my career. When things got tough, I had to fight the doubters and follow my passion. Trust your heart. Take chances. Embrace your passion. Follow your intuition. THE LESSONS IN CONNECTIONS The next lesson is all about connection. You never know who you might meet and where you might meet them. A few years later I was in a temporary radio gig. I was hired to keep the station on the tracks while the owner sold it. After the sale, I was out of a job. So, I left radio in January and accepted a job as an audio producer at a teleservices company. I was producing the audio on those phone lines that you call to activate your bank card. During that job, I met the woman who would become my wife and change my world. Jen was an account manager at the company. After starting in January, our first date was in March. She accepted another job and left the company in April. By July, I was back in radio at a new station. Jen and I worked with each other for less than four months. But, it was the start of our lifetime together. You never know who you might meet and where you might meet them. As you're on your journey, never say no to a mic. You never know who is in the audience and what might develop. QUALITY The final lesson is it's not the size of the audience that matters. It's the quality of those in the audience. I had just launched my Podcast Profits Concierge program. This allows coaches to show up and perform while leaving all the production, editing, and social medial asset creation up to my team. We do it all for them. The program also involves one-on-one coaching with me. It's a very powerful program and I was ready to take information experts to the next level. A few clients had enrolled as I was looking for stages and other opportunities to be in front of clients who could hire me. MASTERMIND INVITE I was invited to speak to a mastermind. As I just mentioned, never say no to a mic. She was a friend, and that gave me even more reason to say yes. When I showed up to the mastermind call, there were six people in the room. Not as many as I had hoped, but I came to deliver. We had a great conversation. I gave it my all and talked about what I love about podcasting. Later that day, I got an email from one of the people in the room. He wanted to discuss launching a podcast. On the call, I told him all about Podcast Fast Blueprint to launch the show. Then we got into Podcast Profits Concierge and all it could do for him and his business. By the end of the call, I had created a custom program for him that eventually turned him into a $20,000 client. It isn't the size of the audience that matters. Be more concerned about the quality of the audience. When you compare your downloads to others, keep this in mind. Not all podcast audiences are created equal. Fill your audience with quality prospects and turn them into valuable clients. YOUR STRATEGY These four lessons can help keep proper perspective when you're ready to throw in the towel. When your podcast isn't helping you grow your business, it can be frustrating. You're not alone. Many podcasters tell me they simply can't continue to dump time and energy into a podcast that isn't producing results. That's where I can help you. If you want to talk about your journey and craft your podcast strategy, apply for a free podcast strategy call with me at www.PodcastTalentCoach.com/apply. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

HOW TO CREATE A SUCCESSFUL PODCAST THAT DOESN'T PODFADE Creating a successful podcast isn't difficult. You simply need to know where to look and the proper steps to take. There is a stat that bounces around the podcasting industry that says most podcasts fade away after 7 episodes. It's called podfading. I thought the number was exaggerated until I was on a coaching call one day. WHAT I DISCOVERED Mary Elaine and I were discussing ways to land interviews on other shows to grow her audience. One of the steps in the process is to ensure the podcast is still actively publishing new episodes. The last thing you want to do is ask for an interview on a show that hasn't published a new episode in two years. Mary Elaine helps people who are caregivers typically for their elderly parents. She has a great show called Caregiver Cast. To give her an example of the right shows to find, I opened Apple Podcasts and searched Caregiver. The top few had solid downloads and appeared to be successful podcasts. I did the search again this week to give you a real world example. Here are a few that I found this week. THE RESEARCH The Caregiver Cup Podcast by Cathy VandenHeuvel has 176 episodes. She just published an episode this week. That's great. The Happy Healthy Caregiver by Elizabeth Miller has 172 episodes. She also published an episode this week. That's solid. The Caregiver Life by Mary Hahn Ward has 70 episodes. Her last episode was published on May 24, 2023. However, the prior episode was published on May 1, 2022. Then we get into the podcasts that have faded into the night. The Purposeful Caregiver with Emily Reilly and Devon Turnbull has 1 trailer and 10 episodes published. All of these episodes were published in a batch on March 27. So, I'm not sure if they are still active. Caregiver Wellness Podcast for Alzheimer's and Other Dementias with Melissa Wilkinson has 24 episodes. She hasn't published since September 25, 2022. The Caregiver Lifehacks from OffScript Health only published 4 episodes. The last one was November 15, 2021. Caregiver Storyteller has 17 episodes. The most recent is June 10, 2019. The Senior Caregiver Podcast has 8 episodes. It hasn't published since November 15, 2019. Caregiver Talk Live with Kim Shea released 4 Episodes back in May of 2016. The AE Caregiver Series – 7 episodes in March 2022. Family Caregiver has 5 episodes in 2018. The Caregivers Lounge put out 10 episodes back in September 2020. The Caregivers Corner – 6 episodes. Creative Caregivers Podcast 10 episode. Caregiver's Best Friend – 4 episodes. It goes on and on. NOT JUST NICHE It's not just with niche podcasts either. I wanted to get into business podcasts to see if it held true for one of the big 3 niches – health, wealth and relationships. So, I searched Launch Pad to see if I could niche down in starting a business. I found the same thing. Launch Pad from Penn Wharton Entrepreneurship has 180 episodes. However, it was last published July 7, 2022. Launchpad from YPP Project has published 1 trailer and 3 episodes. The last episode was published Jan 29, 2021. Launchpad from Launchpad has 1 episode. It came out on July 30, 2023. So, it appears this is a new podcast. We'll see how long it lasts. The Launch Pad Space Podcast by Paul Ring has 25 episodes. Most recent episodes were released on June 6, April 10 and Feb 20. So, I'm not sure of the status here. The Social Launch Pad with Qiana Tompkins has posted 1 trailer and 1 episode. They came out on July 27, 2023. Not sure if this is active. Finally, The Launch Podcast by The Launch Pad has published 12 episodes. No new episodes have been released since March 21, 2021. Podcasters simply don't have a plan to create a successful podcast. They launch the show and then ask, "Ok, now what?" YOUR SUCCESSFUL SYSTEM To be sustainable and successful, you need a system. There are three reasons podcasters give up on their show and fade away. First, the podcast is more work than they expected. Next, the podcast doesn't grow as fast as they expected it to. Finally, the show isn't making money as fast as they would like. Does this sound familiar? There are easy solutions to each of these challenges. When they launch their podcast, many coaches don't know what they don't know. Let me show you how to quickly and easily overcome these roadblocks, so you can create a successful podcast. SUCCESS REQUIRES A WORKFLOW First, the podcast is more work than you expected it to be. I get that. Creating a podcast takes time and effort. However, there are many ways to reduce the time and effort to make it more efficient for you. Podcasters who fade away have no process to make it efficient. They haven't created a workflow. If you're doing an interview show, batch your work. Interview 3 people in a block of time. Repurpose your content. If you host a summit, use the summit interviews for your podcast. Keep your work parts, like your show open and sound effects, in a folder that is easy to find. Use templates where possible. You can always work with a third party to do a lot of the dirty work for you. See www.PodcastTalentCoach.com/editing to see what that would look like. Spend your time in your zone of genius. Farm out the rest of the work to others. SUCCESS REQUIRES A GROWTH STRATEGY Next, podcasts fade away because the audience doesn't grow as fast as they expected. Podcasters who fade away have no strategy to grow their audience and fill it with ideal clients. They also lack patience. Russell Brunson from ClickFunnels said he was lucky that he didn't know how to check his stats for the first year of his show. Otherwise, he probably would have given up. To grow your show, you need to find new listeners who are unaware of you. What are you doing to get in front of new people? These aren't people already on your email list on following you on social media. You need people who have never heard of you. Find them and invite them into your world. You also need to focus on quality over quantity. Having 200 people who love what you do and buy what you offer is much more valuable than 2,000 people who are simply curious. Committed is much more important than curious. Find those that are committed and super-serve them. SUCCESS REQUIRES A PROFIT FRAMEWORK Finally, podcasts fade away because the podcast is not making money as fast as the coach would like. Simply put, podcasters who fade away have no profit strategy. You need a framework that will create great content that leads to a lead magnet or some other starting strategy to build rapport. That lead magnet should make your prospect aware of an even bigger problem. It should then invite your listener to a sales conversation. This might be a webinar, long-form sales video, discovery call or some other offer. Don't create content just for the sake of creating content. Have a purpose. This includes your interviews. How will your interview lead people to your lead magnet and sales conversation? It is an art that can be learned. Start with the end in mind and build in reverse. SUCCESSFUL When you can conquer these three challenges, you'll create a successful podcast that will help grow your coaching business. Build an efficient process that will help you create your episode in one hour a week. Make it easy on yourself. Next, have a system that will methodically put you in front of new listeners. Invite them into your world. Spend 15 minutes a day growing your audience. Finally, build your podcast profit framework so your content has a purpose and you can monetize your show. The podcast is an amazing way to market your business when you build in the right way. Stop beating your head against the wall and create the framework that will systematically bring in clients. If you are struggling with any of these three challenges, let me help. You can take advantage of my free podcast strategy call. You and I can sit down and build your roadmap to free up your time, reach your goals, and create a successful podcast. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Conducting interviews is an art. And, you can learn to produce better interviews with just a few steps. Today, I'll give you four ways to create better interviews. I also have examples for you to help you make progress. Then, I'm going to give you a great deal on my course How To Crush Your Next Podcast Interview Like A Radio Pro Without Decades Of Training And Hours Of Preparation. Just for being a listener, you'll get over half off the course. STORIES The first way to create great interviews is to not make it an interview. In my course, pop star Jason Derulo says he hates interviews. He would rather have a conversation. The key to engaging interviews is the art of the story. Get your guest to tell authentic stories. Shane Sams is the host of the Flipped Lifestyle podcast. He helps real families create a membership site and make their living online. In this episode, he shares a great story about his son Isaac. Shane was being real and authentic. It takes courage to be that raw. That's why few people do it and why it will make you stand out from everyone else. When you share your authentic self with your listeners, you show that you trust them. The law of reciprocity will kick in and they will begin trusting you. THE SPACE The next way to create better podcast interviews is that space that Shane left in his episode. So many podcasters want to edit out that silence. When you edit out the silence, you sterilize the story. The silence will cause your listener to lean in. It catches their attention. Your listener will also try to predict what will happen next. That anticipation is exciting. They naturally want to close the loop. Have you ever watched American Idol, America's Got Talent, or any of the other reality shows like it? You know the host is going to pause longer than natural. Yet you still lean in and want the answer even more. The same is true with your podcast. Create anticipation by leaving in the pregnant pause. Let me give you an example. Alex Hormozi hosts a podcast called The Game. He published a fantastic book called "$100M Offers". His new book "$100M Leads" will be released during an online event on August 19th. Get the details at www.PodcastTalentCoach.com/100M. Alex was recently interviewed on Diary of a CEO with host Steven Bartlett. He then repurposed an edited, shortened version of that interview on his podcast. These two versions will give you a great example of how the conversation is affected by removing the silence. Here is a bit of the original version. Can you feel the emotion build up in Alex as he is talking about the impact his wife has had on him? You could cut that emotion with a knife. The host Steven Bartlett did an amazing job NOT talking. Rather than jumping in because he was uncomfortable in the silence, Steven let it sit there. He let the listener feel the emotion. That was fantastic. True pro. Now, this is a sterilized version from Alex's episode with the silence shortened. Notice how the anticipation is sucked out of this version. Can you see how removing the silence completely wipes out the emotion. INCLUDE YOUR LISTENER Next, treat your listener like they are sitting right there next to you. Bring your listener in as the 3rd party to the conversation. Your listener isn't part of a group or "everybody out there". They are listening to you typically with ear buds or alone in their car. Your podcast is a very intimate conversation. They aren't "out there". You are in their head having this conversation. When you say "everyone" or "hey guys" or use terms like "out there", you separate your listener from the conversation. They will think, "Who is everyone? I'm sitting here by myself." Include them in the conversation. Don't leave them "out there". Here is an example from the Flipped Lifestyle podcast again. By using "everyone out there", the host just removed us from the conversation. We aren't part of the clique. Now here is another example from the same episode. The host does a great job simply turning his focus from Jason the guest to us as the listener. When the host says "do what Jason did", he is speaking directly to me as a listener. He speaks to one person rather than everyone. This will make your interviews connect in a powerful way with your listeners. FRAME THEN ASK My final tip is regarding a misstep I hear many podcasters make. When we are conducting an interview, we spend a lot of time thinking about our next question rather than having a conversation. When there is a pause or the guest finishes their answer, we jump in with the next question. Then we try to add context to the question or we give multiple choice answers to help the guest better understand what we are trying to say. By the time we are done qualifying the question, we've either asked two more questions and completely confused our guest, or they have forgotten the original question. Instead, have a conversation. Give context and set up the question. Then ask it. Here is a sample from Daymond John's podcast That Moment when he is interviewing Barbara Corcoran. Daymond says, "Where does the tunnel vision come from?" He then offers a ton of clarifying comments. That eventually leads him to ask, "Do you realize that's a gift or no?" Add the context and clarifying comments before you ask the question. THE COURSE These are just four tips to producing better interviews. If you would like to take your interviews to a whole new level and separate yourself from every other podcast in your niche, check out my interviewing course. It is called Crush Your Next Podcast Interview Like A Radio Pro Without Decades Of Training And Hours Of Preparation. If you are a podcaster who conducts interviews with guests on your podcast, this course is for you. Others can copy your information, interview questions and formula. But when you use the principles you will discover in this course, you will create unique interviews unlike any other. In this program, you will discover... Why we conduct interviews Your personal why The essential elements of unique interviews 17 most powerful interview questions How to ask great questions This course was developed from my experience and interviews over 3 decades in radio. It include examples and tips from my interviews with Lady Gaga, Uncle Kracker, Carrie Underwood and many others. Many coaches struggle to use their interview style podcast as a marketing tool for their business. Stand out in the crowd by using this powerful method to creating great interviews. The course is typically $197. You can get it for just $97 until September 30, 2023 by using the coupon code SAVE100. You'll find the course at www.PodcastTalentCoach.com/interviewcourse. This course isn't incredibly long, but it is incredibly powerful. You don't need a lot of steps. You just need the right steps. This course will provide that roadmap. And for a limited time, you can save $100 off the price by using the coupon code SAVE100. When you visit www.PodcastTalentCoach.com/interviewcourse, you'll get all the details on the course. Click "get instant access" to get to the checkout page. On the right side of the page right under the icon of the course, you'll see "add coupon code". Click that and enter SAVE100. The price will drop by $100 for you. But it is only available at this price until September 30th. If you would like a free podcast strategy call with me to refine your podcast profit strategy, apply HERE.

CREATE AN APP FOR YOUR PODCAST, CONTENT AND MORE Something new is coming. I'm getting ready to launch the Podcast Talent Coach app. It will bring all of my content and tools together in one convenient place. It takes many platforms and services to build a funnel that will lead your podcast listeners to become clients. When you have a smartphone app, you can bring many of those platforms together in one place. CONTENT PURPOSE Your podcast content can drive people to your lead magnet and get them on your email list. When you create your content with a purpose, it will create a demand for your lead magnet. The content demonstrates the need for the resource. Show them how to use it and the transformation it makes possible. Platforms like ClickFunnels and LeadPages help you do this. LEAD MAGNET Your lead magnet encourages listeners to come to your webinar or discovery call through your email list allows by nurturing the relationship. MailChimp and ActiveCampaign are a couple platforms that will help you manage your email list. Your lead magnet needs to be short and solve one specific problem. It also needs to open your listeners eyes to their next problem that your program will then solve. Many people giveaway video courses or ebooks as a lead magnet. Those tools take too long to consume. Solve their first problem quickly and open their eyes to the bigger problem. Podcasters download my Podcast Fast Checklist to discover the steps to launch their show. It is a quick .pdf that gives them the steps. Once they consume it, they realize it will be much easier to launch if they have someone to help them down the path. That is the hole my Podcast Fast Blueprint course fills. SCHEDULE THE CALL Once your listener is ready to take that next step with you, they need to schedule the call. A scheduler like Calendly will help you book those calls. You could also get them on your webinar where you can sell your course. Once they complete your course, you can then upsell your students into your coaching or high end program. An app through ACTIONERA replaces these marketing tools. It will replace your CRM, your funnel builder, your email marketing, the calendar, an affiliate tracking system and more. That's what we are building with the Podcast Talent Coach app, and I can't wait to roll it out for you. If you are interested in building an app for yourself, you can check out ACTIONERA at www.PodcastTalentCoach.com/app. Using my affiliate link will get you a great deal. You can get their top end app and the mid-tier price and save a ton of money. Get all the details at www.PodcastTalentCoach.com/app. ACTIONERA Today, I bring you Robert Evans. He is the Co-Founder and Director of Sales for ACTIONERA. Robert has over 20 years of experience as a digital marketing entrepreneur. Over the past 20 years the companies Robert created have shipped over a million products, built communities exceeding 130k people from around the world, generated millions of dollars, impacted tens of thousands of people, and trained everyday people to step into their role as a "messenger" to create the biggest ripple of change in the world through their passion and work. Now, through ACTIONERA, Robert is designing technologies that help experts, authors, speakers, coaches and entrepreneurs build bigger lists, engage with more people and make more money than ever before. Enjoy my conversation with Robert Evans. If you are ready to have your own app and replace many of your current marketing and business tools, visit www.PodcastTalentCoach.com/app. Robert is giving you an amazing deal. They do all of the building for you. You just upload your content into a folder and they add it all to the app. They even designed my app logo for me. It doesn't get much easier than this. If you've always wanted an app for your business, here is your chance. Visit www.PodcastTalentCoach.com/app and get started today. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

HOW DO YOU MARKET YOUR PODCAST FOR EFFECTIVE RESULTS When you're creating a business around your podcast, even if it is a side hustle, it feels like there is an endless amount of stuff to do. When you don't have structured time to do something, it expands to the allotted amount of time. That is where your flexible hours create an issue. There needs to be time when you work "on" your business. Michael Gerber's "The E-Myth Revisited" lays this out perfectly. First, determine the activities that actually drive downloads. This could include online activity in social media, marketing to your list or other activities that get you noticed. Then, determine the actions that drive your business. Who are your ideal clients? What type of clients make up the top 20% that drive 80% of your business? It is the Pareto Principle. Figure out how to reach those people. Now that you know the activities that attract listeners, and you know the activities that grow your business, find a day you can dedicate to those activities. Dedicate time for driving business. Define the time. Then fill it. You can't budget your money until you know how much money is there. It is the same with your time. You cannot budget your time until you know how much time you have to work with. PODFADE Many podcasts fade after 7 episodes. There are three reasons coaches give up on their podcast so quickly. First, they have no strategy to grow their audience. Develop a plan to keep your current listeners coming back episode after episode while you attract new listeners to the show. Next, they have no strategy to attract their clients and grow their business. Build your podcast into your funnel, so you can get listeners to your email list and bring them to a sales conversation. Finally, the podcast is more work than they expected. Develop a system to consistently produce your podcast every week without eating up all your time. 3 PILLARS To grow your audience, you need a strategy that will put you in front of potential clients who are unaware of you. However, you cannot do everything. You need to focus. Pick your 3 pillars. What do you enjoy that you can you do well and consistently? I know many podcasters don't want to hear it. They see all these other self-made experts who launched and became the overnight success. Overnight success is usually a farce. Most overnight successes put in years of work before they became the overnight success. Pat Flynn launched Smart Passive Income in 2010. Gary Vaynerchuk started Wine Library TV on YouTube in 2006. Chris Guillebeau started the Art of Non-Conformity in the early 2000s and published his first book in 2010. Shane & Jocelyn Sams are just hitting their stride. Their Flipped Lifestyle podcast began in 2014. Dave Ramsey has been doing his show for 25 years. Dave Jackson has been podcasting since 2005. Do the work. If you want it and work for it, success will come. Put in the work consistently. Create a schedule for yourself. Set aside time each day to participate in online groups. Set a goal and work toward it consistently. Work to build your e-mail list, so you can communicate with your tribe often. Finally, find ways to appear on other shows. Work to get your name out there. COACHING Today, I want to share with you a coaching call I had with Dr. Barbara Hales. Barbara hosts the podcast Marketing Tips for Doctors. Dr. Barbara Hales is a speaker, best selling author, and a successful business consultant who effectively applies SEO & content marketing to your business, boosts your rankings, strengthens your brand, and increases your visibility. Dr. Hales is not just a speaker. She practiced medicine and grew her practice from an empty office space to more than ten thousand patients by marketing herself. You can find Dr. Hales and her podcast online at TheMedicalStrategist.com. On this call, we help Barbara get clear on her audience growth strategy. Enjoy my coaching call with Dr. Barbara Hales. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

This question has come up multiple times this week. Which is better to build your authority and grow your business – YouTube or a podcast? Should you spend your content time creating videos for YouTube or creating a podcast? You're not going to like my answer. I love podcasting. But, YouTube is also amazing. Your podcast allows you to create powerful relationships with your listeners. YouTube is a powerful search engine that is tough to match. So, which is better to embrace? Which one is better to grow your business? Well, it depends. What are you trying to accomplish? DIFFERENT Many people see YouTube and podcasting as two strategies to reach the same goal. That's simply not the case. In 1928 in Schenectady, New York, WRGB became the first television station in the United States. Soon after, people started announcing the death of radio. Now that you could see your favorite shows on video, why would you ever listen to the radio? Yet radio adapted and survived. It even thrived. The golden age of radio was the 1930s and 40s. In 1953, the world changed again. RCA introduced the color television. Surely this would be the demise of radio. Radio did it again. In 1954 the transistor radio debuted. Television was confined to the home while radio was portable. It served a different need. In 1950, only 9% of households in America owned a television set. By 1960, that number climed to 90%. However, radio continued to thrive in the 60s and 70s with the explosion of the FM band. HOW DOES IT SURVIVE With cable and streaming and the other offerings, how does radio continue to reach over 90% of Americans every week? It serves a different purpose. The same applies to your podcast and YouTube videos. Audio and your podcast is a dance in the imagination. When you and I see a video, we see the exact same thing. There is very little left to the imagination. Have you ever read a book and then seen the movie? Maybe it was Harry Potter or Jack Ryan. Any book. When you see the movie, do you say to yourself, "Wow, that's not how I envisioned it." Or do you say, "That's not what I thought he would look like." That's the power of audio. The stories you tell on your podcast create visions in the theater of the mind that are unique to you in a way that is most pleasurable. When we see a video of Harry Potter, he is what he is. His glasses, his hair, his robe, and the scar on his head look the same to both you and me. No imagination. Audio and video are different experiences. Because audio sparks that imagination, it is a very intimate conversation with someone. You are literally in their head. PORTABLE Another difference between podcasting and video is the way we use it. People listen to audio, because they don't want to be alone. You are their companion. They listen while they are exercising, driving, walking the dog, or home alone so they don't have to do those things by themselves. You keep them company. Your listeners can consume your content while they are doing something else. It is a little difficult to watch a video while you're taking a shower or mowing the yard. You can do both while listening to a podcast, but probably not both at the same time. Even though both are portable, podcasting is easier to consume while you take it with you. RESULTS But the biggest difference between podcasting and YouTube is the results you get from each of the platforms. YouTube will get you discovered. Your podcast will build relationships. YouTube is one of the biggest search engines in the world. Millions of people are on YouTube everyday searching for their solution and being entertained. If you want to get discovered, there are few better ways than YouTube. However, you are competing with over 50 million other YouTube channels. The platform changes is algorithm regularly making it difficult to go viral. It is challenging to build a relationship with your audience on YouTube, because the competition for time is fierce. There is also very little loyalty. When you subscribe to a channel on YouTube, that channel shows up in your subscription list. You might even get a push notification to your phone when a new video is released. But when you open YouTube, it isn't guaranteed that the video will be right there waiting for you. To see the video, you'll probably need to go into your subscriptions and into that channel to find the new video. However when you subscribe to a podcast, every new episode shows up on your phone when you open your podcast app. It's right there waiting for you to listen. RELATIONSHIPS We often talk about building know, like and trust with your prospective clients. Your audience will get to know you, understand what you believe, and learn what you value by listening to your show every week. Your story helps build the friendship with your listeners. It is difficult to build a relationship through YouTube, because your videos don't become a habit. Listeners or viewers aren't coming to your show every Saturday to enjoy the new episode like they do with podcasts. With your podcast, you are telling stories of your journey. You are sharing things about yourself with your audience, both successes and failures. When you trust your audience with your failures and missteps, the law of reciprocity kicks in. They start trusting you in return. Your listeners begin to feel like they know you and a friendship starts to develop before you even meet. I am the public address announce of our local hockey team. One night after a game, I was walking along the concourse with my family when a couple approached us. They say, "Hey, Erik! Great game, huh?" We start chatting it up. After a few minutes, we go on our way. We get a few steps away and my wife smacks me on the arm. I say, "What was that for?" She says, "Why didn't you introduce me?" I told her I had no idea who those people were. They just knew me, because they had been listening to me for years. That's the power of audio. You have a one-on-one conversation with your listeners while they are listening with their ear buds and you're in their heads. PROS AND CONS There are pros and cons to both podcasting and YouTube. Creating a video takes time to look great and set up a lot of gear. You need to have a good hair day and great lighting. You can record your podcast without much prep. Just turn on the mic. Be in your pajamas if you'd like. There is a lot less headache. It has been said that a picture, or video in this case, is worth a thousand words. That makes it easier to demonstrate things with video than audio. Podcasting requires more description and the right choice of words to get your point across and create that vision in the theater of the mind. Video editing is a bit more involved and challenging than audio. There is also less tech involved with audio. On the other hand, it is a lot sexier to have video that is produced very well. It can make you look great. However, it is also more expensive in time or money to make that happen. MY SUGGESTION So which is better for your business? It depends. What are you trying to accomplish? My recommendation is do both. Use YouTube to get discovered. Then create powerful relationships with your podcast. Create great videos that will be found when people search the internet for your solution. Then, get them on your email list. Send the list an email every time you release a new podcast episode and invite them to listen. Tell great stories on your podcast. Share something about yourself, so your listeners get to know you and you build rapport. Finally, invite them to work with you. YouTube and podcasting aren't the same. They each serve different purposes. Use both to achieve their respective results and build them into your strategy. CONCIERGE I know it seems like a lot to create both YouTube videos and a podcast. There is a way to do both without doubling your work. With a little editing, you can use the video audio as your podcast. You'll need a little more introduction for the podcast and a few other nuances. But it is possible to effectively repurpose the content. My Podcast Profits Concierge package is a full, done-for-you service to create a powerful, effective podcast that attracts your ideal, high-ticket clients while saving you hours of time. It combines one-on-one coaching, group coaching, full audio and video production, and a full toolkit. You will have more clients and more time to deliver in your zone of genius. With the Podcast Profits Concierge service, we work with you to build a solid strategy to attract your ideal clients with your content. You are armed with a proven system to create a steady stream of income. Most importantly, Podcast Profits Concierge prevents you from spending too much time on an ineffective podcast that isn't doing anything to grow your business. When you build a strategy that attracts an audience and converts those listeners into paying, high-ticket clients, you create a steady stream on income. You build a real business that creates the freedom and lifestyle of your dreams. But when you spend all of your time producing your podcast, you have no time to have sales conversations, work with clients, or grow your business. Your podcast gives you the opportunity to serve your clients when you have the right strategy and team behind you. The Podcast Profits Concierge is your team. Let's have a conversation to see if Podcast Profits Concierge makes sense for your business. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will take a look at your situation, develop your plan and see how I can help and support you to achieve your podcast and business goals. It is time you get your time back while publishing both a podcast and YouTube video every week quickly and easily. Take advantage of the free call with me and discover the possibilities. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. I look forward to talking with you.