Coaching Call: How Do You Market Your Podcast? – PTC 451

HOW DO YOU MARKET YOUR PODCAST FOR EFFECTIVE RESULTS

When you're creating a business around your podcast, even if it is a side hustle, it feels like there is an endless amount of stuff to do.

When you don't have structured time to do something, it expands to the allotted amount of time. That is where your flexible hours create an issue.

There needs to be time when you work "on" your business.

Michael Gerber's "The E-Myth Revisited" lays this out perfectly.

First, determine the activities that actually drive downloads. This could include online activity in social media, marketing to your list or other activities that get you noticed.

Then, determine the actions that drive your business. Who are your ideal clients? What type of clients make up the top 20% that drive 80% of your business? It is the Pareto Principle. Figure out how to reach those people.

Now that you know the activities that attract listeners, and you know the activities that grow your business, find a day you can dedicate to those activities.

Dedicate time for driving business.

Define the time. Then fill it.

You can't budget your money until you know how much money is there. It is the same with your time. You cannot budget your time until you know how much time you have to work with.

PODFADE

Many podcasts fade after 7 episodes.

There are three reasons coaches give up on their podcast so quickly.

First, they have no strategy to grow their audience. Develop a plan to keep your current listeners coming back episode after episode while you attract new listeners to the show.

Next, they have no strategy to attract their clients and grow their business. Build your podcast into your funnel, so you can get listeners to your email list and bring them to a sales conversation.

Finally, the podcast is more work than they expected. Develop a system to consistently produce your podcast every week without eating up all your time.

3 PILLARS

To grow your audience, you need a strategy that will put you in front of potential clients who are unaware of you.

However, you cannot do everything. You need to focus.

Pick your 3 pillars.

What do you enjoy that you can you do well and consistently?

I know many podcasters don't want to hear it. They see all these other self-made experts who launched and became the overnight success.

Overnight success is usually a farce. Most overnight successes put in years of work before they became the overnight success.

Pat Flynn launched Smart Passive Income in 2010.

Gary Vaynerchuk started Wine Library TV on YouTube in 2006.

Chris Guillebeau started the Art of Non-Conformity in the early 2000s and published his first book in 2010.

Shane & Jocelyn Sams are just hitting their stride. Their Flipped Lifestyle podcast began in 2014.

Dave Ramsey has been doing his show for 25 years.

Dave Jackson has been podcasting since 2005.

Do the work.

If you want it and work for it, success will come. Put in the work consistently.

Create a schedule for yourself. Set aside time each day to participate in online groups. Set a goal and work toward it consistently.

Work to build your e-mail list, so you can communicate with your tribe often.

Finally, find ways to appear on other shows. Work to get your name out there.

COACHING

Today, I want to share with you a coaching call I had with Dr. Barbara Hales.

Barbara hosts the podcast Marketing Tips for Doctors.

Dr. Barbara Hales is a speaker, best selling author, and a successful business consultant who effectively applies SEO & content marketing to your business, boosts your rankings, strengthens your brand, and increases your visibility.

Dr. Hales is not just a speaker. She practiced medicine and grew her practice from an empty office space to more than ten thousand patients by marketing herself.

You can find Dr. Hales and her podcast online at TheMedicalStrategist.com.

On this call, we help Barbara get clear on her audience growth strategy.

Enjoy my coaching call with Dr. Barbara Hales.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.