

Ready For Launch: How To Build A Startup
Ian Black
A show about realizing the business ideas of early-stage entrepreneurs.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
Episodes
Mentioned books

Mar 31, 2026 • 1h 16min
057 - Revolutionizing Washing: The Science of Microbiome-Friendly Products - with Eli Halliwell, Founder of Sans Savon & Hairstory
Welcome to Ready For Launch, the show about how founders of early-stage companies launched their businesses.Eli Halliwell shares his entrepreneurial journey from disrupting the haircare industry with innovative, microbiome-friendly products to his past ventures in the automotive space. Discover how he identifies opportunities for innovation, the challenges of changing routines, and the impact of AI on entrepreneurship.LinksWebsite - sanssavon.com & hairstory.comSubstack - Eli HalliwellChapters00:00 Introduction to Eli Halliwell's Entrepreneurial Journey08:45 Innovative Approaches to Hair and Body Care19:21 Eli's Unique Background and Early Career27:38 The Evolution of Entrepreneurship in Today's World42:14 Navigating the Haircare Industry48:52 Innovative Business Models in Haircare53:34 Challenges in Changing Consumer Behavior56:10 Transitioning Leadership and New Ventures01:00:08 Creating a New Brand: Sans Savon01:06:35 Customer Acquisition in a Changing Market01:09:41 Evaluating Growth and Future Steps01:14:28 Advice for Aspiring Entrepreneurs

Mar 17, 2026 • 1h 12min
056 - From Shopify to Startup. The 6-Month Plan That Outpaced Expectations, with Michael Kiss, CEO and Co-founder of Symmetry Commerce
SummaryWelcome to Ready For Launch, the show about how founders of early-stage companies launched their businesses.In this conversation, Michael Kiss, CEO and co-founder of Symmetry Commerce, shares his journey from a tech-savvy childhood in Ontario to becoming a successful entrepreneur in the e-commerce space. He discusses his experiences at Shopify, the challenges of starting his own company, and the importance of leadership and company culture.LinksWebsite - https://symmetrycommerce.com/LinkedIn - linkedin.com/in/michael-kiss?originalSubdomain=caChapters00:0 Introduction to Mike Kiss and Symmetry Commerce05:10 Mike's Upbringing and Early Influences09:43 Education and Career Path to Shopify14:42 Lessons Learned at Shopify19:48 Transitioning to Entrepreneurship24:38 Building Symmetry Commerce29:52 Mindset and Growth as a Business Owner36:29 Vision for Building a Better Shopify38:34 Evolving Service Offerings and Differentiation43:29 Balancing Business Strategy and Execution47:18 Team Collaboration and Problem Solving49:52 The Remote Work Advantage51:58 Reflecting on Initial Business Plans53:39 Navigating Challenges and Growth55:52 Defining Growth Goals and Company Vision59:16 Integrating AI into Business Operations01:01:19 Personal Sacrifices in Entrepreneurship01:05:30 Lessons Learned from Starting Over01:09:56 Advice for Aspiring Entrepreneurs

Mar 3, 2026 • 57min
055 - The AI-Driven Side Project That Gained Global Attention, with Adam Hale, Creator of Dry Outside
Welcome to Ready For Launch, the show about how founders of early-stage companies launched their businesses.Adam Hale shares his journey from digital media enthusiast to data analyst and AI innovator, detailing how he built a weather prediction website using AI tools in just hours. Discover insights on AI experimentation, SEO strategies, human connection, and turning side projects into impactful tools.LinksWebsite - https://www.dryoutside.com/LinkedIn - https://www.linkedin.com/in/adamhale2/Chapters00:00 Introduction and Background02:29 The Evolution of Social Media and Personal Privacy05:01 AI in Data Analysis and Website Development07:27 The Role of AI in Daily Work10:24 Building DryOutside: The Concept and Inspiration12:58 Understanding Weather Conditions for Drying Clothes15:41 The Journey from Idea to Launch18:18 Initial Steps and Learning Process21:14 Feedback and Iteration in Development26:43 Building an SEO-Friendly Website30:06 The Power of Reddit for Promotion31:01 From Idea to Live Website in Hours35:20 The Importance of Human Connection37:34 Tech Stack and Data Sources39:13 Unexpected Traffic Surge from Newsletters42:58 Website Redesign and New Features48:18 Feedback-Driven Improvements and AI Inspiration53:13 Advice for Aspiring Project Builders

Feb 17, 2026 • 1h 3min
054 - The Gap Between Design and Reality — and How Omar Salem Built Adora to Fix It
SummaryWelcome to Ready For Launch, the show about how founders of early-stage companies launched their businesses.In this conversation, Omar shares his journey from growing up in Jordan to becoming a successful entrepreneur in Australia. He discusses his experiences at Canva, where he learned valuable lessons about scaling and product growth. Omar reflects on the transition to founding Adora, a company focused on providing visibility into product experiences. He emphasizes the importance of understanding customer needs and the challenges of building a startup. Website - https://www.adora.so/LinkedIn - https://www.linkedin.com/in/omsalem/Chapters00:00 Omar's Early Life and Influences01:55 Lessons from Canva: Growth and Product Development13:45 The Transition to Entrepreneurship: Timing and Readiness20:15 Exploring Ideas: Product Growth vs. Education28:21 Understanding Engagement Mechanics29:21 The Birth of Adora33:31 Frustrations with Product Visibility38:28 Building a Solution46:10 Navigating the Development Process51:07 Lessons from Beta Testing55:43 Insights on Founding a Business01:00:47 Advice for Aspiring Founders

Mar 27, 2024 • 1h 4min
AI Revolution in the Job Market: Launching AI Apply - An AI-Powered Job Search Tool, With Co-Founder Aidan Kramer
Welcome to Ready For Launch, the show about how founders of early-stage companies launched their businesses into the world.
This week, Ian Black talks to Aidan Cramer about his business AI Apply, which leverages generative AI to help job seekers find and apply for the best job opportunities. Aidan also shares his experience in building multiple businesses and the importance of finding product-market fit. Aidan shares his philosophy on killing ideas that don't work and focusing on the core offering, as well as his growth targets and the strategies he is using to achieve them, including content creation and influencer marketing.
Website
https://aiapply.co/
Tiktok
https://www.tiktok.com/@aidancramer
Twitter
https://twitter.com/AidanCramer
We Discuss
What Generative AI is
Common Mistakes in Job Applications
Experimentation with Different Business Ideas
How to Achieve Fast Growth and Profitability
New Perspectives on Defining Product Market Fit
Listening to Customers and Their Ideas
Defining Success and Growth Targets
Content Creation and Strategy
Choosing the Right Co-founder
Sacrifices and Loneliness of Entrepreneurship
Motivations and Rewards of Entrepreneurship
Advice for Starting a Business
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Host: Ian Black
Intro Music:
https://uppbeat.io/t/moire/new-life
License code: 9TQ4MEAPMU4WJWZ4

Mar 13, 2024 • 1h 3min
Overcoming Your Fears By Bootstrapping An Allergy Friendly Protein Bar Business, with Patrick Manning, founder of Alio.
Welcome to Ready For Launch, the show about how founders of early-stage companies launched their businesses into the world.
This week, Ian Black talks to Patrick Manning, the founder of Alio, an allergy-friendly protein bar company, who shares his journey from medical school to entrepreneurship. He saw a need for a protein bar free from the top nine food allergens and high in protein, and decided to create it himself. He shares his perspective on overcoming doubts and challenges as a founder and the unique lessons he has learned through entrepreneurship.
Website
https://livealio.com/
Facebook
https://www.facebook.com/livealionow
Instagram
https://www.instagram.com/livealio
Chapters
Introduction and Background
Identifying the Need for Allergy-Friendly Protein Bars
Transition from Medical School to Entrepreneurship
Finding a Mentor and Overcoming Fear
Lessons Learned from Starting a Business
Challenges in Recipe Development and Manufacturing
Rebranding and Refining the Product
Market Response to the Relaunch of Allio
Importance of Customer Feedback and Launch Strategy
Delegating and Bringing in Experts
Building a Team and Seeking External Funding
Organic Marketing Strategies
Effective Sales Tactics through Engagment with Facebook Groups
Sales Channels and Retail Expansion
Profitability and Margin Refinement
Shelf Life and Expiry Dates
Daily Operations and Balancing Work
Future Team Expansion
Overcoming Doubts and Challenges
Advice for Founders and Dealing with Doubt
Setting Goals and Managing Friction
Product Expansion and New Flavors
Challenges in Scaling and Retail Expansion
The Power of Creation and Overcoming Challenges
Where to Find Alio
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Host: Ian Black
Intro Music:
https://uppbeat.io/t/moire/new-life
License code: 9TQ4MEAPMU4WJWZ4

Feb 28, 2024 • 1h 29min
The Van Conversion Expert: How to Unlock the Lifestyle You’ve Dreamed of - with Shane Monks O'Byrne, founder of The Van Conversion Dotcom.
Shane Monks O'Byrne teaches people how to build camper vans and live a van life. He shares his journey into entrepreneurship, the philosophy of van life, and the lessons he learned from building his latest startup - https://www.thevanconversion.com.
Contents:
Introduction and Background
Shane's Business: Teaching People to Build Camper Vans
The Philosophy of Van Life
Shane's Journey into Entrepreneurship
Choosing the Right Path as an Entrepreneur
Lessons from Investing Applied to Life
Balancing Details and Output in Design
Finding Fun and Passion in Work
Finding Passion and Interests
Using Childhood as a Starting Point
Questioning False Assumptions and Self-Doubt
Exploring Different Interests and Skills
Learning New Skills and Trying Something New
Learning How to Build a Van
Documenting the Van Conversion Process
Transitioning from Building Vans to Writing a Book
Launching the Book and Building a Sustainable Business
Preparing for a Long-Term Bike Journey
Handling the Business During Time Away
Starting a Business: Choosing the Right Direction

Oct 25, 2023 • 56min
Launching a non-alcoholic spirit brand in Asia and the USA, with Lorin Winata Founder of Melati Drinks (#50)
Welcome to Ready For Launch, the show where I, Ian Black, talk to founders of early-stage companies about how they launched their business into the world.
I’m talking with Lorin Winata, founder of Melati Drinks, and part of the Forbes 30 under 30 list for 2023.
Among many things, we discuss:
The history of Asian tonic drinks, dating back to 1293
What it means to be a non-alcoholic spirit, in the Better-for-you category
Borrowing extraction techniques from the perfume industry to create the most accessible drink
The loneliness of moving the business to a new country, new culture, with no network
Whittling down 150 classic ingredients from the spice islands of Indonesia, into the two Melati drinks
What it’s like to leave the male-dominated world of venture capital in Asia, to become an Asian female founder
The challenges you face doing everything for the first time as an entrepreneur, and why it gets easier.
And much more...
So sit back and enjoy the show!
Company website
https://melatidrinks.com/
Find Melati near you:
https://melatidrinks.com/pages/store-locator

Sep 20, 2023 • 1h 23min
049 - Launching and Closing A Daily Brain Care Business, with Brian Davis, Co-founder of Parable.
Welcome to Ready For Launch, the show where Ian Black talks to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Brian Davis, co-founder founder of Parable.
Among many things, we discuss:
Why Brain Care is so important for an ageing population
The 4 Pillars of Brain Care
How to communicate the benefits of a product when customers aren’t problem-aware yet
The importance of finding founder-fit
The problems with fundraising and launching a business at the same time
Deciding to shut down the business
The problem with taking advice from Outliers
The lack of failure stories on social media
Sit back and enjoy the show!

Aug 30, 2023 • 1h 32min
048 - Launching A Literary Career: Derek Sivers Reveals His Writing Process For His Forthcoming Book, Useful Not True.
Welcome to Ready For Launch. This week I’m talking with Derek Sivers, ex-musician, ex-entrepreneur, TED speaker and four-time book author.
Among many things, we discuss:
Why New Zealand is the best place in the world to raise a kid
How to adapt your values to your current situation
The secrets to becoming a great speaker
What still terrifies Derek about speaking on stage
The best way to write a book
The value of self-publishing and retaining your copyrights
The importance of doing the opposite of your creative habits
What Derek’s latest book is all about
How your belief and perspectives change your actions
The barbell strategy of living in the extremes
Why graveyards are a great place to sleep
Useful beliefs about writing.
And so much more! So sit back and enjoy the show
Website
https://sive.rs/


