Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

In this captivating episode, Kathleen Booker takes us on a transformative journey of breathwork and intentionality. Discover how the simple act of tuning into your breath can unlock a world of peace, clarity, and enhanced productivity in both your personal and professional life.Connect with Kathleen:WebsiteFBIGLinkedinEpisode Highlights:The connection between breathwork, stress reduction, and improved healthExploring the benefits of breathwork for business owners and their outputEmbracing consistency and staying true to your own unique journeyUnveiling the parallels between intentionality in breathwork and strategic use of SEO keywordsPractical exercises to prioritize tasks and create a healthy work-life balanceCultivating self-kindness and fostering awareness for personal and professional growthApplying mindful breathing techniques to navigate stressful business situationsJoin Kathleen, Crystal, and Brittany as they discuss  insights and strategies for integrating breathwork and intentionality into your business routine. BONUS: A guided breathwork exercise led by Kathleen  [00:25:30 to 00:33:3Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

What’s one of the easiest things you can do to boost your SEO strategy?Internal linking!This is where you link from one page on your site to another page on your site.Examples include:Linking from a blog post to your Services pageLinking from your Contact page to your PodcastLinking from your Services page to a case studyLinking from your About Us page to your ShopThe great thing about this linking strategy is that it doesn’t require cold outreach, you have full control of the process, & it can take less than a minute to implement!Listen in as we walk you through:what internal links arewhat internal linking does for your SEO strategythe best way to create internal linksLet us know if this episode was helpful!Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today our guest Celi Arias shares her approach to business coaching, which involves simplifying complex business strategies and encouraging self-reliance among clients. Connect with Celi:InstagramLinkedInWebsiteKey Takeaways from this episode:1. Trust your instincts and have confidence in your business,Believe in yourself and avoid feeling reliant on someone else for success.B shared her experiences with seeking validation and confirmation from others, which stopped after going through Arias' program.Crystal shared observations of people holding back out of fear of how they will appear professionally.2. Arias emphasized on how in business no idea is completely new. The art of business is a  constant conversation and iteration.Challenge existing consumer analysis frameworks and simplify them.Traditional demographic-based targeting tells a fraction of a person's story.Keeping things simple has proven to be more efficient in business.3. Companies need to know how their customers are describing them.SEO can serve as a confidence-building tool by reinforcing the business owner's intimate knowledge of their product andText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Fun fact for our ecommerce friends—Shopify is sneaky! They hide your Home page SEO title & meta description fields.In this installment of SEO Shorts—Crystal helps you find it!This is perfect for existing Shopify store owners, Etsy store owners considering opening a Shopify store, & anyone who’s just curious about… Shopify!You’ll learn:what a meta description iswhat an SEO title iswhy it’s critical to have an SEO title & meta description for your Shopify siteideal character count for bothif you should add a social sharing imageYou may also want to check out these episodes:→  Etsy SEO w/ Nicole Lewis→  What is SEO Shorts?→  AI to help your Shopify & Etsy SEOHelp us spread the word about SEO Shorts! Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement. Connect with Haley:WebsiteLinkedInFacebookLike this episode? Sign up for the messaging masterclass w/ Marisa: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.Key Takeaways from this episode:1. It's important to embed keywords into creative, engaging language and content.Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.Continually optimize website content from both an SEO and copywriting perspective.2. Haley emphasized unique and refined writing for an authentic brand voice.Draw inspiration from reading fiction. (B also mentioned a nonfiction book to improve storytelling Stories that Stick.)Engage with diverse people and note their unique phrases.Take breaks from social media.3. Is there a specified formula or objective in copywriting for high-quality conText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Ever wonder what SEO pros use for keyword research? We’re answering this burning question today!We’re also introducing you to our new segment: SEO Shorts 🩳(Yes, like the summer version of pants. The intro episode is linked above ⬆️)Originally our private podcast episodes, we’ve decided to roll these super short (~10 min or less) episodes into our regular show—giving you a double dose of SEO info. 🤓These episodes are intended to be action-oriented bite-sized nuggets that help you build your SEO strategy & get found online—easily once and for all!You'll see them drop each Friday. We can't wait to hear what you think!Google Chrome extensions mentioned:UbersuggestKeywords EverywhereKeyword Surfer^^ not affiliate links! Just links to make finding our favorite tools super easy.We'd love it if you help us spread the word about SEO Shorts! Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy. B shared her two-year process of refining her website.This involved understanding her ideal client, their budget, and prevalent problems. To find more information, she performed voice of customer (VOC) interviews.B noted her increased visibility indicating her SEO expertise.B updated her website messaging. She overhauled her offer suite, Performed keyword research, and Created new SEO strategies for specific pages.B has a step by step process for creating SEO strategies.B outlines each page before writing the first draft. Consider the overall flow and story for each page. B weaves SEO, storytelling, and social proof into her work.Like this episode? Sign up for Marisa's messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.B and Crystal shared ways of using social proof on your website:Testimonials and statistics,  organized for easy reference during writing tasks.B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social prText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we talk about the importance of effectively managing leads that come in through SEO, with an emphasis on using a system to manage these leads. Colie James is a  "Workflow & Automations Guru" and the host of the Business-First Creatives podcast.Connect with Colie, aka "Dubsado Systems Fairy Godmother":IGLinkedin"Love Your Leads" Free Training1. Colie shared practical ways to set up a system for your business.Automate client booking through Customer Relationship Management (CRM) systems like Dubsado and HoneyBook.You need for a system to handle leads generated from effective SEO practices.Automating consultation calls and bookings ultimately saves time and money.2. The importance of clarity and confidence selling services.Use local SEO keywords.Explain the uniqueness of your servicesGoogle search your own business and see how well you rank for business name.3. Align the front end (SEO and marketing) to the back end (client experience).Use storytelling in blogs to attract potential clients.Use blogs and strategic social posts to give insights iText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we discuss optimizing Etsy Shops for better Search Engine Optimization (SEO). 1. Nicole Lewis, an Etsy expert who founded a company, Art 2 the Extreme.Nicole was the first to create and sell handmade crayons online.Her first custom crayons for children who couldn't grasp traditional crayons.2. How Nicole defines SEO:"Effectively using that magical combination of words that describe your service or product to get it in front of your ideal buyer or customer."3. Critical elements of Etsy SEO:Product listings, tags, category, and listing attributes impact SEO.The first two sentences in any listing description are crucial.Avoid copying title in the listing description."Keyword stuffing" in the Etsy title can result in better Etsy SEO.5. Final takeaways: These tips improve search discoverability, and maximize sales. A/B test your listings.Update your listings for holiday and for press and branding. Join Etsy's affiliate program!Diversify and collect emails.Shop on Etsy (Nicole affiliate link).Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today's guest is Erin Perkins, founder of Mabely Q and Successible. We discuss Search Engine Optimization (SEO) and web accessibility for deaf-blind individuals.Connect with Erin: Social Media Accessibility ScorecardWebsiteInstagramThe Successible CommunityResources: WebAIM Accessibility: WCAG 2 ChecklistNVDA Screen Reader1. Erin Perkins shared her experiences as a deaf-blind person navigating the online world.Importance of accessibility beyond just websites.Current technology (and Ai) helps her stay connected.2. Erin interpreted SEO as writing content in a way it can be easily found on search engines.Benefits of alt text and image descriptions.Avoid strung together keywords that make no sense.3. Erin discussed her difficulties with platforms like Pinterest and Instagram due to their limited accessibility features.Platforms often don't consider accessibility during its initial stages.Accessibility can be costly to fix.4. How to use SEO elements for bText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!