Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

How important is SEO for small businesses? Today we talk content, role of social media in SEO and the necessity of a business strategy in SEO. Additionally we discuss the elephant in the room: can entrepreneurs afford SEO?1. The SEO cost for new Shopify stores trying to establish their brand.  SEO and advertising present financial challenges for small businesses.Businesses need SEO to capitalize on online search traffic. Optimizing the company’s website and online presence increases visibility.2. Your customer's journey tells you where to optimize your digital footprint.Customers can discover a business through various platforms. Consistency is crucial:  an unknown brand must show up as the same business wherever people are looking it up.3. Businesses need strategy and workflows in their SEO approach. Both result in a more efficient and effective SEO implementation.Designate a budget for marketing initiatives. 4. Alternatives to hiring a traditional SEO agency or a freelancer. Understand how to optimize your website for the business you want to win.Optimize social media sites for visibility.Learn how to gain STRONG backlinks.BECOME A FOUNDING MEMBER OF THE SEO SQUAD!Unlock Secrets to SEO Success: For Small Business Owners! © 2023 by Crystal Waddell is licensed under CC BY-NC-ND 4.0 Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Do you want to understand the functionality and potential of Etsy?Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach.1. Monica's story: building a handmade business from ground zero!Monica started selling handmade skincare on Etsy.She grew her business to multiple six figures selling on Etsy and boutiques across the US.2. Monica's strategy to success on Etsy:Understand Etsy's market.Package and present products in a unique and sophisticated way to stand out among thousands of similar products.Leverage Etsy marketing levers like star seller badges, free shipping, and discount options. 3. Selling high-end products on Etsy:Etsy is a platform for unique products, no matter the price. She mentioned a successful example of a member selling beaded gemstone necklaces priced between 350 to 550 each on Etsy.4. Avoid competing on Price; advice for competing against mass-produced items: Feel aligned and confident with pricing.People buy more through emotion rather than logic.Focus on attracting the right customers.Use quality photos, evoke emotion, and display social proof. Display reviews in photos, and write persuasive descriptions.5. How to find keywords on Etsy and tips for Etsy SEO:UseText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.1. Proper data tracking is important (Dimitrii's #1 tip!)Tools like Google Analytics and Search Console to monitor business performance.Data should override feelings in business decision-making.Key metrics: number of qualified leads, calls, website visits, and keyword rankings.2. Tips for building the best backlinks:Provide valuable, unique, and potentially surprising content. Make them go "What?"Brand search and public relations can boost a company's online presence.Employ a "multiple stone method": videos, images, infographics, and text.3. Traffic does not equal profits.It's important not just to rank for certain keywords.You want to make sure your keywords produce traffic and qualified leads.Use the data to understand your profitable traffic channels.Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show. SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel, focusing on SEO, social proof, and storytelling. They also share some of their personal struggles and experiences, shedding light on subtle nuances that their journey has entailed. Today's show is primarily about the importance and structure of case studies for E-commerce businesses, emphasizing the beginning, middle and end strategy. Crystal and B highlight how case studies help humanize businesses and provide valuable insights to potential customers.Connect w/ B: YouTube, Website, LinkedIn, Instagram00:00 Introduction to the Podcast Episode00:06 Catching Up with the Hosts00:22 Discussing Health and Lifestyle Changes01:14 Announcement of Changes in the Podcast01:23 B's Future Plans and Departure from the Podcast02:32 B's New YouTube Channel03:29 Future Collaborations and Changes04:50 Sharing Personal Stories and Connections05:56 Introduction to CasText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Want to know how to use email marketing with SEO strategies? Today we talk about the importance of a strong welcome email sequence and nurturance of subscribers, the value of consistent branding, and the potential of unpacking complex SEO for less technologically adept clientele. Allie highlights the importance of transparency and authenticity in building brand loyalty, emphasizing the need for businesses to share who they are and how they can help their customers. She also shares the benefits of rewarding subscribers with quality content and the role of crafting engaging and interactive content in driving traffic back to a website.06:03 Discussing SEO for Different Businesses11:07 How to Get People on Your Email List14:05 The Power of Repurposing Content14:31 The Journey of Content Creation15:11 Setting Goals for Your Emails15:47 The Art of Ignoring Unsubscribes15:57 The Role of Data in Email Marketing16:38 Strategies for Growing Your Email List17:00 The Importance of Consistent Content17:45 The Power of Repetition in Email Marketing18:04 The Art of Pivoting in Email Marketing19:05 The Role of Segmentation in Email Marketing20:04 The Power of Personalization in Email Marketing20:13 The Importance of Updating Your Welcome Sequence21:31 The Power of Welcome Pages in Email Marketing23:01 The Role of Branding in Email Marketing23:46 The Impact of Unsubscribes on E-commerceText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Dave Herzberg, Brittany’s dad, joined us as part of our Father’s Day series earlier this year on The Simple & Smart SEO Show.In that episode we largely covered Local SEO, sales, & marketing strategies.(Don’t miss it! Jeff, Crystal’s dad, was our first papa interview!)In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman.And the really big takeaway?Understanding & interacting with your customer/client is a delicate lil dance.Treating your customer/client as a part of your team—bringing them in on the process in a little bit of a different way—positively impacts the sales conversation (as well as marketing & all things *ahem* copywriting), and impacts your SEO strategy.Keep this in mind as you listen:What is keeping my customer/client up at night?Where is my customer/client stuck?How can I best help my customer/client?How can you bring empathy into the equation?After you finish the episode, share with us your aha moment!Oh, and don’t forget!If you know someone looking for replacement windows in the Raleigh, North Carolina area—check out the Window Xperts (Dave’s company). 😉Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Want to grow your visibility through strategic websites and SEO strategy? You'll love today's episode with guest Stephanie O'Keefe!Key Takeaways: Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey.It's challenging to explain SEO, especially to those unfamiliar with technology.Working in SEO changes one's perspective towards online shopping.SEO is essential for online visibility and involves understanding who you help and how you help them.The way you explain SEO can shift depending on who you're talking to and where they are in their brand journey.Brand messaging and content creation is a key part of  anSEO strategy.Determine clear goals for each page on a website.Start with a simplified design and then evolving by adding  pages as needed.Facilitate a smooth customer journey through user experience in web design.Have up-to-date and relevant content on your website.Heat map trackers can help you audit user behavior on your website.Hotjar helps you review interactions on your website.Visual cues play a vital role to create trust and impart personality to the brand. Top tips for a great website:Show your face!Include your face on your website to build trusText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Angie chatted with us on this episode of The Simple & Smart SEO Show.It was such a fun conversation where she really embraced the role of the interviewer who knows nada about SEO.But in this Shorts episode, she’s going to dive deep into her C3PO philosophy for business.What is represented for:PeopleProcessProfit Angie explains that if one of these P’s of business “goes wonky” it impacts the other areas of your business.Have a listen & then find us & tell us which “P” you feel like could use a lil help in your biz.Connect with Angie:Podcast (Brittany has been a guest twice!)BookFacebookInstagram LinkedInOther episodes to check out:Hiring Help w/ Erika MacauleyPodcast Production w/ Leah Bryant Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today Rachael Spiewak discusses her approach to three-day challenges, emphasizing  the importance of search engine optimization (SEO) for digital community building. 1. Rachael stressed the necessity of learning digital skills as an entrepreneur. SEO is an integral part of any online strategy, whether done consciously or not.Businesses must differentiate themselves.You can utilize a variety of platforms to conduct customer research.Video is the most powerful type of content on the internet.2. Rachael suggested digital marketing formats to  showcase personality and perform research.Use of an “Ask Me Anything” format to deal with customer queries. Three-day challenges can grow your list and gather data on her target market.Leveraging customer language and social proof in SEO.Want to connect with Rachael?WebsiteLinkedInFacebookOther episodes we mentioned:Workflow Tips w/ DahliaText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Latesha Lynch joined us a while ago on the “regular” segment of The Simple & Smart SEO Show.She gave SO much in that episode! And yet… we had one more question for her.That question…“How can collaborations help grow your business?”Turns out—collaborations were very much a catalyst for Latesha’s own business growth.She shares her own story & lists several ideas you could jump on today!Podcast interviewsFacebook guest chatsInstagram livesGrab your pen & pencil!Let us know which collaboration you’re most excited for!You might also like to listen to:Discover your Magic Message w/ Marisa CorcoranJordan Gill’s SEO AuditWhere SEO & Video Strategy Intersect w/ Alex MinorAudio SEO w/ Kim TradewellConnect w/ Latesha Lynch:InstagramTikTokYouTubePodcastLeaText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!