Data-Driven SEO: Profitability & Scalability w/Dimitrii Kustov

Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.

1. Proper data tracking is important (Dimitrii's #1 tip!)

• Tools like Google Analytics and Search Console to monitor business performance.
• Data should override feelings in business decision-making.
• Key metrics: number of qualified leads, calls, website visits, and keyword rankings.

2. Tips for building the best backlinks:

• Provide valuable, unique, and potentially surprising content. 
• Make them go "What?"
• Brand search and public relations can boost a company's online presence.
• Employ a "multiple stone method": videos, images, infographics, and text.

3. Traffic does not equal profits.

• It's important not just to rank for certain keywords.
• You want to make sure your keywords produce traffic and qualified leads.
• Use the data to understand your profitable traffic channels.

Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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