The Thoughtful Entrepreneur

Josh Elledge · UpMyInfluence.com & PodVerified.com
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Apr 23, 2022 • 18min

1173 - Find Your Inner Boldness with Fred Joyal

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the original co-founder of 1-800-DENTIST and the author of Superbold: From Under-Confident to Charismatic in 90 Days, Fred Joyal.Fred has a long and successful background in business. He is the original co-founder of 1-800-DENTIST, which generated over $1 billion in revenue and became the most recognized brand in dental marketing before his exit in 2018. Nowadays, Fred is a speaker and coach who teaches the superpower of boldness to CEOs and teams.Too many entrepreneurs reach age 60 with lots of money from successful business ventures, but their family life and physical conditions aren’t anywhere where they want them to be. The long term growth of a company takes time and hard work, but you need to prioritize what matters most to you. At some point, more money isn’t what is going to makes you truly happy, Fred explains. The pandemic has shown many of us what really matters to us. Josh and Fred agree that we all need to get out of the “I’ll be happy when” mindset. You need to spend your time the way it matters most to you, and you should focus on being happy no matter where you are on your journey. That’s not always easy, but a mindset shift is the first step to addressing these internal issues. Fred also talks about why he named his book how he did. “Charisma” implies confidence and a secure sense of self and competence. This is what his book is all about – helping readers with their self confidence. Building your confidence and boldness on a steady basis can not only completely change how people see you, but it will also help you trust yourself. Fred explains that at some point, people around him began to refer to him as charismatic. He says that he realized this stemmed from his confidence and how he connected the people around him through good, authentic and effective communication. Fred shares that he started as a shy and socially anxious individual but was able to transform himself into a confident, charismatic, well-liked person. He wrote his book with the sole intention of helping others find their inner boldness. If you liked Fred’s book, he has an upcoming workshop, The Superbold Two-Day Transformation Workshop, held LIVE in Los Angeles, June 24 - 25. Learn more about his workshop at https://fredjoyal.com/workshop/. Want to learn more? Check out Fred Joyal’s website at https://fredjoyal.com/. Check out Fred Joyal’s book, Superbold: From Under-Confident to Charismatic in 90 Days on Amazon at https://www.amazon.com/Superbold-Under-Confident-Charismatic-90-Days-ebook/dp/B09GBLF982. Check out Fred Joyal on LinkedIn at https://www.linkedin.com/in/fredjoyal/.   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Apr 22, 2022 • 21min

1172 - The Benefits of Working with an Expert Virtual CMO with Edwin Dearborn

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to virtual CMO and author, Edwin Dearborn. Edwin shares that he helps companies, who are doing well but don’t have a CMO on board, who want to become more growth-driven. In other words, he’s the perfect fit for a company that doesn’t want to hire a full time CMO but needs that guidance to get to the next level. Edwin also helps to advise on content creation. A lot of the companies he has worked with have great content ideas but haven’t executed on any of them; Edwin helps with actually pulling the trigger on the content creation process.Josh and Edwin also explore how to approach solving marketing problems in business. Edwin explains that many businesses only see their most immediate or direct problem and not any other issues that negatively impact the business. More often than not, your issues aren’t just chalked up to one problem, but rather several that influence one another. Edwin helps his clients take off their blinders and untangle the web of problems, then he helps create a blueprint that will help those businesses overcome those challenges and get to the next level of growth. Edwin and Josh agree that a confused mind does nothing. If your marketing and messaging isn’t clear or doesn’t resonate with your target audience, your prospects simply aren’t going to buy. If you’re having leadgen issues, you need to reframe your messaging to actually hit home with your demographic. Do market research to find out how your marketing is actually being perceived and use that feedback to change your ad strategy. Another important point to consider is keeping up with trends and changes. A CEO that runs all of their own marketing isn’t going to have the bandwidth to continue being their own marketing expert. This is the beauty of hiring a virtual CMO – you can outsource your needs to the experts without necessarily creating a whole new role within your company’s framework. Don’t wait until the last moment to outsource this type of work to a virtual CMO or marketing expert; start working on this early to stay on top of marketing trends and to build your processes effectively from the get go. A good CMO can drive revenue beyond what you might think is possible and this can all be done fractionally and virtually. Edwin shares that he works with ambitious businesses that want to scale. His clients have big dreams and want to create massive amounts of presence in their space. Want to learn more? Check out Edwin Dearborn’s website at https://virtualcmo.expert/. Check out Edwin Dearborn on LinkedIn at https://www.linkedin.com/in/edwindearborn/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Apr 21, 2022 • 29min

1171 - Finding Your Life's True Purpose with Andy Petranek

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to leadership coach Andy Petranek.Andy is a life coach who serves a variety of people. His channel isn’t narrow; most of his clients have already achieved some level of success but realize what they’re doing isn’t getting them to their goals. He helps men and women find and achieve their life’s true purpose. Josh and Andy talk about how goals and life aspirations can change over time. Those who have achieved their surface level goals in life often realize over time that they want something more fulfilling. Josh shares that we should all give ourselves grace when we grow and change; if our desires or goals change, that’s simply a part of life. Andy explains that one of the biggest emotional obstacles his clients have to overcome is actually breaking from the habits of their current life. Every choice we make has residual effects that linger. The longer we stay in a habitual life cycle, the less we feel like we can deviate from it. Andy shares that breaking this cycle is the first step to changing your life; if you’re unhappy or unfulfilled, don’t continue on the way you have been just because changing things up is frightening and challenging. Getting stuck in these emotional grooves only ever holds us back.The level of honesty you have with yourself is very important, Andy says. Self-awareness and honesty with yourself is required when you make major life changes. When you feel ‘off’ in life but can’t put your finger on why, dive inward and deeply. The more honest you are with yourself, the closer you are to finding the answers to your feelings of lack of fulfillment. Andy describes this as ‘the pit’. We all have our own pits of unhappiness and pain, but many of us avoid exploring them within ourselves. Finding meaning in life requires surveying these internal pits for all they are and changing your life based on what you find.There is also something to be said for having a tenacious attitude and intense determination. You have to take a ‘failure is not an option’ approach and be willing to accept and rise from blunders and fumbles. This is especially true in business, where many entrepreneurs do give up when they feel they aren’t doing well enough in their business. When the stakes only affect you, the business owner, you’re less likely to keep going even when you want to give up. Give yourself and your business the same due diligence you give to others; have tenacity and always be willing to get back up and fight for positive change in your life and in your company. Want to learn more? Check out Andy Petranek’s website at https://andypetranek.com/. Check out Andy Petranek on LinkedIn at https://www.linkedin.com/in/andypetranek/.  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.  
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Apr 20, 2022 • 22min

1170 – Adjust Your Marketing Position and Packaging with Sean Rosensteel

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of Savvy Pro Web, Sean Rosensteel.Savvy Pro Web helps their clients simplify their marketing so they can have more opportunities to pitch to their ideal prospects. Sean says he and his team help uncover the untapped potential of their clients. But why aren’t these businesses having ‘at bats’ with their prospects in the first place? It’s all about how you position yourself in the marketplace, Sean explains. You have to position yourself and your products as the ‘hero’ of the story you’re telling through your marketing. Sean and Josh talk about how not enough brands focus on the prospect in their marketing; they only focus on what they offer, not what the prospect actually needs. Position yourself and your marketing from a place of service and talk to your audience about their wants, needs, and goals. Sean explains that brands also tend to focus more on establishing their authority and sharing accolades than on the customer in their marketing. This leaves the prospect asking whether or not the brand actually resonates with and understands them. Don’t leave your prospects asking themselves whether or not you actually get them; your marketing and branding should always tell a story and answer those questions right away. This all goes beyond just your website; all of your marketing collateral, from pamphlets to PowerPoint presentations, needs to incorporate empathy. It's easy to talk too much about your product, but you can never talk too much about your customers and how you solve their problems.Once you solve your positioning issues by putting the prospect at the center of your marketing story, you need to repackage all of your marketing assets. You need to reframe all of your messaging to match your new position; every piece of marketing you use needs to connect emotionally to your ideal prospect. Be the hero to their story no matter where they’re learning about you and make sure your marketing is consistent across different channels. Always adjust and fine tune that messaging to maintain vital consistency. Your goal should always be to deliver the maximum value to your audience. Deliver true value to your ideal prospects and always put service first. Success leaves clues, Sean says. You might have the makings of a successful business, but perhaps you struggle with closing sales. If so, you can increase your level of performance by adjusting your marketing position and packaging. Once those aspects have been adjusted, you can better target your ideal audience and actually see traffic growth and a higher rate of conversions.  Want to learn more? Check out Savvy Pro Web’s website at https://www.savvyproweb.com/. Check out Savvy Pro Web on LinkedIn at https://www.linkedin.com/company/savvy-pro-web/. Check out Sean Rosensteel on LinkedIn at https://www.linkedin.com/in/seanrosensteel/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Apr 19, 2022 • 23min

1169 – Monetize Your Audience Directly with MiloTree’s Jillian Leslie

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder of MiloTree, Jillian Leslie. MiloTree offers a pop up app that lives on sites their users own that asks visitors to follow the site owner/business on social media or by email. You can boost your own social media following and your email list by tapping into your traffic flow, Jillian explains. The best part is that this application is fast, efficient, and seamless. It won’t bog down your website or affect traffic performance. MiloTree eats their own dogfood and uses their own application when trying to grow their following. Jillian explains that it’s MiloTree’s philosophy to make tech as easy and seamless as possible for their app users. This philosophy is what organically led to MiloTree’s creation of a payment platform for content creators to be able to monetize their audience directly. Creators rely heavily on platforms and algorithms completely outside of their control in order to monetize the community they built. Jillian explains that MiloTree’s system allows creators to go directly to their community with paid services like digital products, memberships, coaching products, and more. MiloTree also knows that creators don’t have the time to spend trying to figure out complex payment systems for products – their technology is completely user friendly and already interfaced. This means it's ready for you to use with ease right away. Jillian shares her personal philosophy; do B minus work. She explains that we all hold ourselves to unattainable standards, but she is refusing this way of thinking. Hitting above average and doable is what you need to hit. Test and experiment from there. This is a great way to build your business; you can learn from your market and find your dedicated tribe simultaneously. MiloTree Easy Payments offers an extremely simple sales page creation process that only takes minutes. The best part? You can set up as many sales pages and products as you want. Jillian invites listeners to come try their system for FREE to see how your audience will react to direct offerings from you. Experiment and test your offerings to see how your community reacts and then go back and tweak. This is how you build a business through monetizing your audience and cutting out the middleman that is platforms and algorithms. Jillian says that you need to make sure you stay connected to your audience authentically. With the internet as big and loud as it is, you need to get smaller and more personable to build a strong, dedicated following. Invest that time into your loyal community to continue building that relationship and to stay top of mind.Want to learn more? Check out MiloTree’s website at https://milotree.com/easypayments. Check out MiloTree on LinkedIn at https://www.linkedin.com/company/milotree/. Check out Jillian Lesliel on LinkedIn at https://www.linkedin.com/in/jilliantohberleslie/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Apr 18, 2022 • 18min

1168 – Differentiate Yourself with Engaging and Interactive eLearning Experiences with LearnWorlds’ Panos Siozos

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the co-founder and CEO of LearnWorlds, Panos Siozos. LearnWorlds helps entrepreneurs create online courses from their own websites. Panos shares that what sets LearnWorlds apart is that they have an innate understanding of eLearning. LearnWorlds’ goal is to completely overhaul the eLearning space so that it becomes more creative, engaging, and advanced. LearnWorlds offers unique tools on their platform that are specially designed to help create these highly engaging and interactive learning experiences. Not only does this platform make it easy to create amazing eLearning courses, but it will also help to create loyal return customers who trust your authority and your online courses. Panos and Josh explore how LearnWorlds fits into most business models today. Panos explains that many companies recognize that eLearning is one of the best forms of marketing to invest in right now. LearnWorlds keeps business owners connected to the pulse of their customer base and allows them to take a proactive approach to their educational material and marketing. Education fits everywhere, Panos says, and you need to train your employees, your partners, and your customers. Leverage your knowledge base in order to create courses that keep you connected to your customers in an engaging, effective way. Customer education can and should start at the top of the funnel and trickle all the way down to your retention rate, but you have to use best practices to keep your customers engaged and interested. The space became crowded over the last few years, Panos shares. The pandemic brought about a flood of online courses, but not all of these eLearning opportunities were well executed. You have to provide top value in a course and differentiate yourself from other coaches who offer the same type of eLearning courses. LearnWorlds creates substantial, engaging, and highly interactive learning content that prioritizes value. One way some entrepreneurs and coaches stand out is to host hybrid courses; dedicate some of your course to self-paced interactive learning, but pair that with live virtual classes you host for your customers. This not only sets you apart from other coaches offering similar courses, but it keeps you directly connected to your clients. You can better follow along their journey and quickly identify pain points by involving yourself in the execution of your eLearning course. LearnWorlds offers a variety of packages and monthly courses. They offer packages for businesses in all stages and rates of growth. Want to learn more? Check out LearnWorld’s website at https://www.learnworlds.com/. Check out LearnWorlds on LinkedIn at https://www.linkedin.com/company/learnworlds/. Check out Panos Siozos on LinkedIn at https://www.linkedin.com/in/siozos/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE. ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here. ✅ Check out our free Authority Transformation Masterclass.
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Apr 17, 2022 • 20min

1167 – Engage Deeply and Command Attention with Engagify’s Anders Boulanger

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder and CEO of Engagify, Anders Boulanger.Engagify helps companies make their events and teams more engaging. Their background is specifically in working trade show floors. Anders shares that his career background is that he is a magician, and he leveraged this skill set at tradeshows to draw engaging attention from his audience while also teaching the marketing methods behind Engagify. Anders shares that he had to start at these events without an existing audience – people had to walk by and be engaged and interested enough to stop. Engagify has codified how they create engagement, command attention, and deepen connection with their audiences. Now, they teach customer facing teams those skills for their clients. ROI means 'returns on interaction’ at Engagify. Anders shares that their mission is to share how to really engage with people, which seems to be a lost art in the business world today. Josh and Anders explore how to apply these principles to a virtual environment. It’s a lot harder to do that, Anders explains. There was a bit of a chasm Engagify had to cross with the loss of the initial connection that comes with a chance encounter at a physical event. These types of hybrid events are becoming more and more common, Anders shares, with thousands of attendees. Josh and Anders explore how events are better suited when they’re either in person or virtual (but not both.) Hybrid events aren’t just difficult when it comes to building engagement – you can’t really do both at 100% efficiency and success simultaneously. Anders and Josh agree that organizers should generally choose one event method and stick with it (hint: if your event has a virtual offering, expect your in-person attendance to plummet.) Anders also shares some tips about how to up your engagement level so you can have maximum impact at the events you attend. Start off your presentations by celebrating the success of your company – offer a reward or novelty factor from the get go (perhaps a cash prize, which is Ander’s approach.) However, you have to tread carefully; your attention-grabbing dopamine booster needs to fit in with the story you’re telling. It needs to be relevant to your presentation, otherwise it will come off as a desperate attempt at getting attention. Be methodical in your approach and offer rewards that make sense in the context of your engaging presentation.  Want to learn more? Check out Engagify’s website at https://engagify.ai/. Check out Engagify on LinkedIn at https://www.linkedin.com/company/guestio/. Check out Anders Boulanger on LinkedIn at https://www.linkedin.com/in/andersboulanger/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Apr 16, 2022 • 21min

1166 – The Franchising Model in 2022 with LeBrun Advisory Group’s Rich LeBrun

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the co-owner of The Franchise Consulting Company and the CEO of LeBrun Advisory Group, Rich LeBrun.Rich shares that he and his company helps their clients buy franchises or create their own franchise. Entrepreneurship is up, he explains, and many people want to be their own bosses and own their own businesses. The franchise model works extremely well for those who want to change their career path and become business owners, Rich shares. LeBrun Advisory Group helps experienced and new entrepreneurs build their franchise businesses from start to finish, no matter where they are in that process. Josh and Rich discuss what’s new and hot today in the world of franchising. Rich explains that he and his team watch these trends carefully, especially when new industries break into the franchising model. According to Rich, the food, sports, and fitness industries took the biggest hit when it came to franchising during the pandemic. You had to be very strong in your space to be able to adapt and survive, but now those franchises that went the distance are flourishing. Rich explains that there are some misconceptions about the franchising space overall. There’s no ‘magic’ or secret sauce – franchising is just another business model. It should be treated like an investment, Rich says. Where people get in trouble is when they don’t see franchising as the complex business model that it is. When deciding if you want to franchise, you have to approach things with methodical strategy, not just passion and an idea. You need to start off on the right foot with a strategy that shows your franchising investment the respect and due diligence it deserves. Josh and Rich also discuss what you should do if you’re considering franchising. Rich explains it will require a few hours from you weekly and about four months of development before you’ll start to see ROI. He stresses that you should explore every option and avenue before committing to the time franchising requires. Franchising is a way for many executives, especially those looking to leave the corporate sector, to take their careers to the next level. If you have or want business experience and think franchising might be the fit for you, check out LeBrun Advisory Group’s confidential business assessment here. Want to learn more? Check out LeBrun Advisory Group’s website at https://www.rlebrun.com/. Check out LeBrun Advisory Group on LinkedIn at https://www.linkedin.com/company/lebrunadvisorygroup/. Check out The Franchise Consulting Company online at https://www.thefranchiseconsultingcompany.com/. Check out The Franchise Consulting Company on LinkedIn at https://www.linkedin.com/company/the-franchise-consulting-company/. Check out Rich LeBrun on LinkedIn at https://www.linkedin.com/in/richlebrun/.   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Apr 15, 2022 • 20min

1165 – Outsourcing in Real Estate with Real Estate Project Solutions’ Max Fisch

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the owner of Real Estate Project Solutions, Max Fisch. Real Estate Project Solutions was born because people in Max’s network asked how he sourced the VAs who worked within his real estate businesses. Real estate project solutions offers virtual real estate teams and data experts that investors and real estate professionals can hire with ease. Max and Josh explore the origin of Real Estate Project Solutions. Max shares that he is big on networking. He would speak to other professionals on a daily basis who would often ask him how he saw such success with the team of VAs he built. After enough times where he was asked, Max realized there was a business opportunity where this need was not being met within his industry. Max shares that his first client was a friend of his. He helped his friend set up two VA cold callers on his team. From there, Max proceeded to take over the management of those employees. Real Estate Project Solutions now offers entirely outsourced VAs and experts – all managed on their clients’ behalf by their own team internally. Max explains that you should have a robust and holistic front end approach, especially when it comes to sourcing good VAs. This makes the back end approach more seamless and simple later on down the line, he shares.Cold calling is an easy solution to implement if you’re trying to affordably break into the real estate space cost effectively, Max says. Real Estate Project Solutions covers every aspect of outreach for their clients that isn’t face-to-face. Max and his team hire amazing VAs, train them to be experts in the work they do in the real estate space, and then they manage the company’s clients with a high level of competence and expertise. Max also explains who would be the right fit for this type of outsourcing. It all comes down to budgeting; there’s no specific starting point, but you need to have the room for it in your budget. Lead time can take up to 6 months in the real estate space, so outsourcing for real estate requires a long term commitment and budget. Josh and Max explore how investors can increase their profitability. You need to either increase the top line or decrease the bottom line. That often means outsourcing work strategically. Look at all the ways from the bottom line that you can restructure your business and your budget.Want to learn more? Check out Real Estate Project Solutions’ website at https://www.realestateprojectsolutions.com/. Check out Real Estate Project Solutions on LinkedIn at https://www.linkedin.com/company/realestateprojectsolutions/. Check out Max Fisch on LinkedIn at https://www.linkedin.com/in/maxfisch/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass. 
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Apr 14, 2022 • 18min

1164 – Building a Brand Holistically and Authentically with Oh Hello’s Natalie Micale

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Owner of Oh Hello, Natalie Micale.Oh Hello is a full service creative digital agency that builds brands through strategy, identity, package, web development, design, and more. They also offer services around brand management that helps get their clients’ messages out there via digital advertising. Oh Hello’s X-factor is strategy; they don’t throw their clients into random marketing engagements. They build brands at a high level of strategy to help these companies reach their ideal audiences.Natalie and Josh explore who Oh Hello tends to work with. Oh Hello focuses on working with companies who want to align their brand and understand their audience deeply. That being said, Natalie shares that Oh Hello’s clientele is industry agnostic. Natalie and her team strategize every step of a campaign, from lead generation to messaging, branding, and channel utilization. Natalie explains that most of their clients are able to give Oh Hello the building blocks of what they need to truly capture the spirit of a brand. During those early conversations, Natalie and her team focus especially on building a persona around those brands to create a better, more effective digital presence. Effective ads should emotionally connect to the purpose and goals of the business and the prospects. Oh Hello also does extensive data mining in the early stages of working with a brand so that their messaging and outreach is optimized.Natalie and Josh also talk about best social media practices to utilize right now. Boosting your reach requires a few key strategic steps. For one thing, Natalie shares that you should utilize Instagram reels. People’s attention spans are shorter than ever, and when it comes to advertising, you should be aiming for a fifth grade reading level for your messaging. If you use bigger words, people simply won’t dedicate the attention to reading your ad. Another tip she shares is to grow your email list. Too many business owners don’t build up their email lists, but the reality is your email list is one of your greatest assets. People who sign up for your email list want to hear from you, so leverage that and facilitate growing your list. Oh Hello covers brand strategy holistically. Their framework is proprietary and all encompassing. They will help build every page on your website that features your brand and manage successful marketing campaigns through a variety of channels on your behalf. This will help ensure that the message of your service to your audience is concise, effective, and clear. Want to learn more? Check out Oh Hello’s website at https://oh-hello.co/. Check out Oh Hello on LinkedIn at https://www.linkedin.com/company/oh-hello-agency/. Check out Natalie Micale on LinkedIn at https://www.linkedin.com/in/nataliemicale/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass. 

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