Making Sales Social Podcast

Your sales team is posting content, sending connection requests, even liking industry news, but conversations aren’t happening. And without conversations, there are no opportunities, no discovery calls, and no revenue. The problem isn’t LinkedIn. The problem is how your team is showing up on LinkedIn. Most sellers are told to “be active” on the platform, but they’re rarely given a clear strategy. So they default to “random acts of social selling”, sporadic posts, surface-level comments, inconsistent outreach, and no follow-up process. The result? A lot of activity, but very few conversations.

In this episode of Making Sales Social, Bob Woods sits down with Jim Fuhs, a Marine Corps veteran turned digital marketing strategist and the president/COO of Fuhsion Marketing. Jim shares his journey from military leadership to becoming a trusted voice in live streaming, content strategy, and social selling. Together, they dive deep into the power of Substack—why it’s more than “just a newsletter platform,” how it helps sales professionals build trust and authority, and why it could be the next big tool for creating authentic conversations. Jim also reveals how platforms like LinkedIn, YouTube, and Amazon Live fit into his strategy, and how sales professionals can use these tools without coming across as salesy. If you’re looking for practical insights on growing your influence, sparking real conversations, and leveraging new platforms to drive sales success, this episode is packed with strategies you won’t want to miss.

As a leader, understanding and leveraging LinkedIn Sales Navigator is essential for driving your team’s sales performance. Sales Navigator is LinkedIn’s premium sales tool, tailored to enhance the sales process for professionals. It offers advanced capabilities that are not available through the basic LinkedIn platform, such as advanced search filters, lead recommendations, and CRM integrations for Advanced Plus subscriptions. These features are vital for efficient prospecting and relationship management. LinkedIn consistently invests in enhancing Sales Navigator. To stay updated and maximize its use, consider exploring resources like the Making Sales Social podcast.

In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with David Banko, founder of Calomation, to explore how AI is transforming customer engagement for service-based businesses. Drawing on his journey from gym owner to tech innovator, David shares how his AI-powered virtual receptionist helps business owners capture every lead, eliminate missed calls, and boost conversions without losing the human touch. He discusses the biggest challenges service providers face, the pitfalls of poorly implemented automation, and how to strike the right balance between efficiency and authenticity. Whether you’re in B2C or B2B, this conversation will give you practical insights into leveraging AI to scale your leads, nurture relationships, and increase ROI.

In today's business world, keeping customers happy is crucial. But it's not just about making the sale—it's about keeping them coming back. LinkedIn isn't just for finding new leads; it's a goldmine for building lasting relationships after the deal is done. In this guide, we'll walk through seven simple strategies to drive customer loyalty and repeat business to fuel continuous sales growth. Let's dive in.

In this episode of Making Sales Social, we explore how entrepreneurs can use storytelling as a powerful marketing tool. Guest Leslie Capps, known as The Strategic Story Preneur, shares how to uncover your unique story, align it with your brand, and simplify marketing strategies to attract the right audience. Learn how authentic storytelling can build trust, spark connections, and turn your message into meaningful results.

In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into why traditional sales prospecting often falls flat and how to flip the script with LinkedIn Insight Exchanges. Instead of cold pitches and generic outreach, discover how to spark authentic, peer-to-peer conversations that build trust and lead to meaningful business relationships. Learn how to slow down your outreach to speed up your outcomes, engage with prospects around what they care about, and earn the right to go deeper. This is the new networking: smarter, more intentional, and built for today’s savvy buyer.

Bob Woods engages with Chris Colt, renowned as the "Challenge Champion", in this insightful episode. Chris articulates his transition from the corporate world to entrepreneurship, emphasizing the endurance and resilience essential in business. He explores his own experiences, highlighting a decisive moment of resistance to corporate pressure and the application of lessons from endurance cycling to business practices. Chris addresses the importance of community, the value of posing critical questions, and the development of a client acquisition system. Obtain a deeper understanding of persistence, business strategies, and redefining success through authentic storytelling.

Join Bob Woods and Brynne Tillman as they delve into the art of building trust on LinkedIn to enhance social selling. This episode of Making Sales Social explores the powerful 10-to-1 engagement-to-posting rule, demonstrating why thoughtful commenting often outperforms regular posting. Discover how engaging with content from industry influencers and resharing adds value, positions you as a thought leader, and fosters authentic conversations. Gain practical tips and AI-driven strategies from real-world examples, and boost your LinkedIn presence by mastering the science behind successful engagement.

Join host Brynne Tillman as she delves into the power of storytelling with award-winning sales leader Shannon Plumb. Shannon shares her insights on crafting narratives that resonate with clients and drive revenue, emphasizing the importance of authenticity and connection in sales. Discover how connecting with your "why" can transform your sales approach and learn strategies for aligning personal stories with business objectives. Whether you're a seasoned professional or new to the field, gain valuable tips for creating compelling, authentic narratives that engage and convert.