Making Sales Social Podcast

You'll learn different ways to engage your prospects to start a conversation with them. Beyond the basics of engaging through your posts, you'll discover advanced techniques like engaging with others' content and the commenters on their post. Find out how this simple action can amplify your reach and influence algorithms. See how your engagement can lead to exciting new possibilities, enhancing the impact of your content.

In this episode of Making Sales Social, host Brynne Tillman welcomes Brad Pearse, founder of Simplified Sales, whose award-winning career in B2B sales and business development spans over two decades. Brad shares how a single mentoring experience early in his career completely transformed his approach to sales, from frustration and failure to focus and success. He reveals why clarity, structure, and strategy are the cornerstones of effective prospecting and how his concept of “Prospecting with Precision” helps teams move away from random outreach toward intentional relationship-building. Discover practical ways to align your sales efforts, use LinkedIn and Sales Navigator effectively, and balance data-driven strategy with authentic human connection.

In this episode of Making Sales Social, Brynne Tillman sits down with Andrew Jenkins, entrepreneur, speaker, and author of Social Media Marketing for Business to explore what it truly means to make sales social. Andrew shares how today’s best social sellers focus less on the pitch and more on building genuine, valuable connections. He dives into the dangers of automation overload, the importance of human engagement in a digital-first world, and his “3 Cs of Social ROI” Community, Content, and Conversion for measuring real success. From his first tweet with a typo to discovering insights on TikTok, Andrew’s journey highlights the balance between data, authenticity, and social intelligence. Whether you’re refining your LinkedIn strategy or rethinking your digital approach, this conversation will help you strengthen your brand, deepen relationships, and make every connection count.

"You’ll uncover not just LinkedIn sales outreach templates, but also the strategic insights behind them. These templates are your guide to crafting personalized messages in your own voice, creating authentic connections. Discover the top 5 templates used by the Social Sales Link team. It’s all about focusing on prospects’ needs and detaching from the traditional “sell, sell, sell” mindset."

In this episode of Making Sales Social, hosts sit down with Steve Spiro, the “Master Connector” a fourth-degree black belt, accomplished speaker, and LinkedIn powerhouse with over 30,000 connections. Steve shares his inspiring journey from art school and advertising to mastering the disciplines of martial arts and sales. Discover how grit, authenticity, and a “Go-Giver” mindset transformed Steve from a self-described introvert into a world-class connector and thought leader. He reveals why ditching the pitch, focusing on human connection, and leading with heart are the true keys to social selling success. From practical networking advice to mindset shifts that turn conversations into meaningful relationships, this episode is packed with actionable insights for anyone looking to build stronger connections, both online and off.

In this episode of Making Sales Social, Brynne Tillman sits down with Tom Jackobs, creator of the Selling with Heart Framework, to explore how empathy and authenticity can transform your entire sales process. With over 30 years of experience, Tom shares how his HEART approach; Hugs, Engage, Ask, Referrals, and Testimonials, helps service professionals build genuine connections, earn trust, and double their sales without using high-pressure tactics. They dive into the power of empathy in sales, the art of engaging prospects through the What-Why-What-Why questioning technique, and how to turn satisfied clients into referral and testimonial champions. Plus, Tom reveals how his background in theater shaped his approach to scripting and delivering authentic, persuasive conversations.

Leveraging AI tools has become essential for sales professionals, marketers, business development experts, and entrepreneurs. The magic of AI lies in its ability to generate insightful responses based on the prompts you provide. However, many users struggle to get optimal results due to common pitfalls in prompt writing.

In this episode of Making Sales Social, Brynne Tillman sits down with Amelie Marivain, founder of Late Bulb and an impact-driven business leader with global experience across APAC, the U.S., and Europe. Amelie shares how her journey in marketing, fintech, and grief tech has shaped her approach to building human-centered systems that align people, markets, and meaning. Together, they explore how to balance AI-driven efficiency with authentic human connection, the growing convergence of sales and marketing, and how brands can differentiate themselves in an increasingly crowded digital landscape. From redefining the buyer journey to staying visible in a world where SEO is evolving into “AI search,” Amelie delivers actionable insights on how businesses can stand out while staying true to their values. If you’re looking to understand the future of marketing, sales alignment, and the role of AI without losing the human touch, this conversation is packed with inspiration and strategies you can apply today.

The goal is to position your solution at the intersection of your client’s challenges and their desired results. For sales professionals, positioning yourself at the center of this overlap is how you become essential to your clients’ success. Let’s break down this framework and explore how leveraging platforms like LinkedIn and AI tools can enhance your approach to delivering tailored solutions

In this episode of Making Sales Social, Brynne Tillman sits down with Michael “Buzz” Buzinski, a decorated Air Force veteran, serial entrepreneur, international speaker, and bestselling author on a mission to eradicate entrepreneurial poverty. Known as a “visionary marketer” by the American Marketing Association, Buzz shares how business owners can escape the trap of “random acts of marketing” and instead build a marketing operating system that works in lockstep with sales. He unpacks his FOCUS framework (Fix One Clearly Urgent Struggle), the power of aligning marketing and sales messaging, and why leading with conversations, not pitches, is the key to social selling success. You’ll also hear how to integrate AI as a creative assistant (without losing human context), why consistency beats luck in marketing, and how to move prospects from awareness to action with the right content at the right time. If you’ve ever felt stuck juggling too many marketing tactics with little payoff or if you want a roadmap to scalable, predictable growth, this conversation will leave you with actionable insights you can implement right away.