The Longer Game

Single Channel Commerce: How Risky Is It? Keeping all your eggs in one basket is known to be bad but for some reason so many brands still continue to rely upon a single channel. Entrepreneurship in general is a risk but relying upon a single channel is putting your entire business in jeopardy. Tim and I talk about risky business and how you can improve your chances of success. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Timothy is a serial entrepreneur and the founder and CEO of the Helium family of brands. He serves as the President and CEO of Helium SEO, which is a technology driven digital marketing agency that provides data driven digital marketing and leverages AI and Machine Learning to provide superior SEO results for mid-sized and enterprise businesses. Helium has 51 employees, offices in Ohio and California, and was recently named “Aspiring Business of 2019” by the Cincinnati Chamber of Commerce. Timothy travels often to speaking events and loves speaking & training audiences on SEO and digital marketing methods that are new and driving results. You can find them at... Website: helium-seo.com LinkedIn: https://www.linkedin.com/in/timothyjwarren25/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com LinkedIn: https://linkedin.com/company/cartology Instagram: https://instagram.com/thinkcartology

Ecommerce Is Crazy Right Now Ecommerce has experienced a lot of changes since the covid-19 pandemic and the growth in the industry has only created more demand for services. With the demand in shopping has come the growth of the brands looking to capitalize on that demand. It's a dog eat dog world out there and nobody wants to be a cat, am I right? The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Leading authority in systematizing and scaling Ecommerce agencies. Dedicated to maximizing agency efficiency and enabling agency owners to get out of the day-to-day of running their agency so they can focus on taking it to the next level. As former COO of a leading Shopify Plus agency, I've worked with over 60 Ecommerce agencies across the globe to implement best practice systems and processes to grow profitably. From building scalable retainer models to coaching high-performing leadership teams, I work with Ecommerce agencies to simplify the next steps in scaling their ecommerce agency. You can find them at... Website: https://ecommercepartnerships.com/ LinkedIn: https://www.linkedin.com/in/rachelmjacobs/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.

Episode 6: Regional Plays Matter Expanding your business internationally is easier than ever before but it's more difficult than you think. Which marketplaces perform best regionally should make a difference in where you choose to expand and without knowing that, your plan to expand could fail. Remember that localization makes a difference. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: James Dihardjo is co-founder of MerchantSpring and has been part of the e-commerce space in Australia since the early days. James is responsible for customer success and is obsessed with providing industry leading e-commerce analytics to sellers all over the world. You can find them at... Website: https://merchantspring.io LinkedIn: https://www.linkedin.com/in/jamesdihardjo/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.

Episode 5: Mo Money Mo Problems The retail space is seeing a ton of capital comes it's way, with ecommerce being the predominate sector getting the largest influx. Why is this happening? What are VC firms seeing that the regular consumer doesn't? Are they winning? Listen in to find out more. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Jake Barnett is VP, Business Development for Fortunet, a leading e-commerce investment bank. Jake works with sellers around the world helping them strategize and prepare for business exits and then accompanying them through each stage of the process. Jake got into the Amazon M&A market early and was on the buy-side with 2 prominent aggregators, completing more than 15 transactions before deciding to "switch sides" to help sellers navigate the exit process to get the best deals possible. You can find them at... Website: www.fortunet.net LinkedIn: https://www.linkedin.com/in/jakebarnett/ Instagram: @jakebythelake213 Facebook: https://www.facebook.com/jake.barnett Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.

Episode 4: Consumers Are Changing The Rules of the Game As Amazon blazes the path forward in ecommerce, consumers are becoming used to the perks of being a Prime member. This has changed the entire landscape of both ecommerce and brick & mortar stores. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Tyler joined Amazon in 2013 and spent seven years building teams to help grow the ecommerce platform. Some of Tyler's roles included, category manager for the PC category, head of the retail buying team for Home Improvement and Smart Home, head of Marketing and Compliance programs for Amazon Canada, and lastly, Head of Marketplace for Amazon Canada. Since leaving Amazon in Q1 2021, Tyler co-founded The Lab Consult to help brand owners scale profitably on Amazon by helping business leaders build sustainable growth plans and implement new data and mechanisms into their organization. You can find them at... Website: thelabconsult.com LinkedIn: https://www.linkedin.com/in/tylermwallis/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.

Episode 3: Brand, Brand, Brand Brands have to tell relevant stories to play #thelongergame today. We've been communicating through stories for millenia and they resonate so strongly with us because of our communal nature. If your brand isn't telling the right story or a relevant one, you're likely to be dead in the water. Get your brand's message on point and grow your brand successfully. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. About our guest: Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. He received the mentor of the year award in 2019 from UMKC. He was given masters certificates in 2020 in both Entrepreneurship from Babson College, and in Design Thinking from Missouri State University. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses before launching on his own with the launch of Marknology as a service based, Amazon focused marketing agency. He simultanously launched his first brand, Landlocked Co Apparel. Marknology™ has worked with over 300 global brands and has managed sales of over $500 million. Adidas, Marvel, Arrojo NY, Nylabone, Guardian Bikes, and Swiss are just some of our international clients. Kansas City clients include: Faultless Starch, Made in KC, Modigliani, Hyalogic, The Fishing Caddy, Helio, Contour MD, Mobility Designed, and Notes to Self. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States. To Follow his Journey you can find him on Youtube by Searching Marknology. You can find them at... Website: https://www.marknology.com/ LinkedIn: https://www.linkedin.com/in/amorgans/ Instagram: @andrewmorgans Facebook: andrew.morgans Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com

Episode 2: Oh The Trouble I've Seen Being in retail isn't so easy, Amazon specifically. Brands want to sell their product but when you play with the big boys and girls, you play by their rules. Amazon has complications unique to their marketplace and you have to know what you're getting into before you set foot on the playground. Or the court. Or whatever. Listen why you need to be prepared and what to do if you find yourself in a pickle. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Chris McCabe is owner and founder of ecommerceChris, an Amazon seller account consultancy. He was formerly an Investigation Specialist for Amazon’s Seller Performance team. EcommerceChris was the first company founded by a former Amazonian designed specifically to help suspended marketplace sellers. You can find them at... Website: https://www.ecommercechris.com/ LinkedIn: https://www.linkedin.com/in/chris-mccabe-2646555/ Facebook: @thechrismccabe Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.

International Expansion & Its Trials Moving your business international will open you up to a whole new set of customers you never knew you had. It ain't so easy though. Customs, exchange rates, laws & regulations, consumer demands regionally; it all can be a barrier. Take the time to research where you're going and plan ahead. Find great partners that will help you through the process. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Ryan Cramer has worked for various companies in the eCommerce/Amazon space for 6+ years, specializing in partnerships, marketing, business development, and branding. He was introduced to the eCommerce/Amazon world in 2014 when he worked for Evergreen Enterprises under their B2C sector as their Affiliate/Partnership Manager - working with deal sites, blogs and influencers. He grew a non-existent revenue channel to multiple years of 6 and 7 figure growth. You can find them at... Website: https://usa.pingpongx.com/us/index?inviteCode=ccpodcast LinkedIn: https://www.linkedin.com/in/ryancramer1/ Facebook: Ryan.J.Cramer Instagram: @ryan.cram3r Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps spot problems before they arise. Speed up your testing and development process. Get your product in front of customers before your competition can. Arch DevOps helps you build a QA testing plan that’s tailored to your software and your business needs. Keep Your Software Awesome. Website: https://archdevops.com/ Find Arch DevOps on LinkedIn: https://linkedin.com/company/arch-devops-llc/

Marketing and E-commerce is hard to get right. It's tempting to jump  into short term returns, but ignore the ripple effects that happen later. Those ripple effects? That's what this podcast is all about.  Check out what the meaning of The Longer Game is, as it relates to online retail, marketing, e-commerce and everything else that can affect your business. Season One is dropping soon, so tune in, subscribe, and let's get ready.